15/05/2026
Mel from Integrated Soul’s business had evolved… but her website had not.
Her Wordpress website was outdated, overcomplicated and no longer reflected how her intuitive Coaching services had grown.
With little support from her previous web designer, she was stuck on how to update or maintain it herself.
But more than anything… it just wasn’t her anymore.
So together, we set out to build her a completely new digital home on Squarespace. 🤍
Less dull & stuffy.
More soulful, more aligned, more Mel!
We restructured things to flow better through her story and services and pulled pieces of Mel’s uniqueness into the design itself.
She’s drawn to the architecture of bridges - their curves, structure & meaning - which inspired her “Identity Bridge Method” framework.
So I wove these elements into the website design:
✨curved design elements
✨bridge imagery captured by Mel herself
✨her own animal archetype sketches
These personal touches transformed things into something unmistakably hers.
And beyond the visuals, this project was about clarity.
Offering multiple intuitive services, Mel’s challenge was communicating how they connected in a way that wasn’t confusing.
But through strategic copywriting & web mapping, we clarified:
-who she helps
-how she helps
-and how to guide visitors toward the right service for them
Once we got this right, Mel sent me a message:
“Bloody amazing! This makes me excited about my work.”
And honestly - THAT is what I want for my clients! 🥰
A website that makes you excited, clear and confident about your business.
Now, Mel has:
✔️a fully custom website she can confidently manage
✔️a blog to support SEO, visibility and authority
✔️a bookstore showcasing her published books
✔️a space for lead magnets and email list growth
✔️a platform designed to evolve with her future plans for courses/memberships
Not just a digital pamphlet.
A business tool.
A storytelling tool.
A growth tool.
Working with Mel was an absolute privilege 🫶
Check out the new website here:
👩🏻💻https://www.integratedsoul.com.au/
And do yourself a favour… Book in for a FREE value packed Insight Call with her!