Mude

Mude Building the brands that people prefer. Mude is a creative agency specialising in brand, video, and digital.

28/07/2026

Postcards from the studio and on location, July.

It’s a docu-brand film kind of day 🎥
27/07/2026

It’s a docu-brand film kind of day 🎥

23/07/2026

The camera moving through the middle of the band is on a motion-control arm. No operator in frame, no cuts, straight through Einston Surfshirt while@they played. Behind the first Mood on the Roof nights.

Presented by DistroKid and supported by Vodafone Australia

22/07/2026

live in the round with a cover of Biebers “Yukon” for Mood on the Roof Nights

Getcha dogs out
22/07/2026

Getcha dogs out

21/07/2026

Rig to final shot, the first Mood on the Roof Nights. Winston Surfshirt, presented by supported by

Full session on YouTube now 👀

20/07/2026

Postcards from nights x

nights with and supported by Shot at the studio, MC’d by with (out now) and (on the way) performing on the roof, p...
19/07/2026

nights with and supported by

Shot at the studio, MC’d by with (out now) and (on the way) performing on the roof, playing a full set to a live crowd in the round, shot on a 360-degree motion-control arm running through the band. No live performance has ever been shot like this.

And a big one to the team who made the night happen, a few of them snapped.

📸

Good creative doesn’t happen by accident (and neither should anything else, frankly). Should we do a second run for the ...
31/03/2026

Good creative doesn’t happen by accident (and neither should anything else, frankly).

Should we do a second run for the people?

We talk about these two constantly and figured it was time to put them somewhere useful. Distinction, the way we see it,...
16/03/2026

We talk about these two constantly and figured it was time to put them somewhere useful. Distinction, the way we see it, is about carving out a space only your brand can occupy.

It’s about becoming cognitively and emotionally entrenched in your audience’s memory. The brands that have it looked at every cliché their category had normalised and deliberately did something else.

Signalling is how people size you up. It’s how a brand telegraphs value, intent, and credibility, and how everyone around you decides whether they trust you, rate you, or want to be seen next to you.

Brands that aren’t landing, whether that’s on pricing, on recruitment, or on conversion, often have a signalling problem. In our experience they usually think they have a marketing problem, which is exactly how the signalling problem survives.

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Glebe, NSW
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