Sam Says

Sam Says Social Media and Content Management
Creating stand out social and online content for SMEs

Did you know there’s over 3.8 billion active social media users worldwide? This means that it’s highly probably that your ideal customer is waiting for you online. Is your content marketing up to the challenge of cutting through the noise to reach your client? It’s no surprise that in the demands of every day business life, online marketing is something that slips down the priority list of busy entrepreneurs. Some people aren’t natural online marketers, and some flat out hate that aspect of running a business and would much rather focus their efforts on what it is they do best. Sam Says is an online marketing consultancy that works with people to increase their visibility online, enhance their credibility through a consistent message and help drive their business growth through greater brand recognition. For over 15 years, Sam McFarlane has worked with corporate organisations across a variety of industries and sectors providing specialist marketing support. In 2012, she launched Sam Says to support small businesses to build their online profile. Her clients include both service product-based businesses and beyond her social media management and content services she is a highly sought after speaker, interviewee and guest blogger.

09/09/2026

Posting more isn’t always the answer.

If your audience, message or purpose isn’t clear, creating more content can just create more noise.

Before you worry about how often you’re posting, ask:

Who is this for?
What do I want them to understand?
What do I want them to do next?

Consistency matters, but clarity comes first.

Cue the blushing! 🥰✨Thank you, Susi, for your lovely words. It's a pleasure working with you and your business.
10/08/2026

Cue the blushing! 🥰✨

Thank you, Susi, for your lovely words. It's a pleasure working with you and your business.

16/07/2026

According to some research, it can take up to 12 good posts to undo the damage of one negative post 🤯

So, when was the last time you properly deep-dived into your analytics?

Some Instagram strategies have aged like off milk. 5️⃣ of them are in this carousel, and at least one is probably still ...
14/07/2026

Some Instagram strategies have aged like off milk. 5️⃣ of them are in this carousel, and at least one is probably still sitting in your content calendar 👉

Unsure if your social media is working?We've built a four minute health check so you can know instead of guess. Free, li...
13/07/2026

Unsure if your social media is working?

We've built a four minute health check so you can know instead of guess. Free, link in bio... and did we mention it's only 4️⃣ minutes?!

💬 "Why does my footage look homemade and theirs looks cinematic?"It's probably because you haven't activated these iPhon...
13/07/2026

💬 "Why does my footage look homemade and theirs looks cinematic?"

It's probably because you haven't activated these iPhone settings 👉

12/07/2026

What's the best way to influence people in marketing?

Well, we can think of 4️⃣ 👆

Instagram only shows the first 125 characters of a caption before someone has to tap more, which means the entire job of...
10/07/2026

Instagram only shows the first 125 characters of a caption before someone has to tap more, which means the entire job of your hook happens in about eighteen words, give or take.

But most hooks don't work because they spend those ~18 words setting the scene 🥱, leaving followers to scroll on.

So, this is the hook formula to keep in mind 👉

10/07/2026

Sam says… check your Instagram settings. 👀

Instagram has quietly switched on another AI feature for public accounts, and yes, it appears to be turned on by default.

Personally, I’d be switching this one off. Let me know what you think!

On Friday 26 June I am speaking at 's Lock Yourself In and Get Your Marketing Done Day in Coburg — a full day designed t...
05/06/2026

On Friday 26 June I am speaking at 's Lock Yourself In and Get Your Marketing Done Day in Coburg — a full day designed to help women in business stop putting their marketing off and actually get it done, in a room full of other people doing the same thing.

I will be there talking social media strategy alongside the brilliant Anna Ramondetta and marketing strategist Maria Surace (). It will be structured focus time, real conversations, good food, and a venue that happens to be inside the converted Pentridge Prison (yes, really).

If you're keen to learn more of join, visit the URL below 🤩

📅 Friday 26 June, 9.30am to 4.30pm
📍 Chapter Place, Coburg
🔗 https://events.humanitix.com/get-it-done-day-for-women-in-business-lemcjkqx

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Glen Iris, VIC
3000

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Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm

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