Co-pilot Marketing

07/11/2023

James Rendell is hosting an online workshop on Tuesday where he will take you step-by-step through the framework for profitable marketing.

So, if you run a professional services business and would like to learn the strategy for attracting good-fit sales prospects, then follow the link below to register for the session.

https://www.co-pilot.com.au/the-marketing-plan-breakout-2024

06/11/2023

If you run a professional services business and want 2024 to be your biggest year ever, then you need a system for filling your calendar with qualified new business opportunities.

That's what we're covering in our November workshop — and we'd like to invite you to join us.

Specifically, we're going to run through…

#1 - The step-by-step framework for marketing to a sophisticated audience of business clients.

#2 - How to align your marketing to your client's buying process so they end with you as their preferred choice.

#3 - Planning the three campaigns that attract good-fit leads and warm them up, so they contact you about working together.

The workshop is called Your ‘Breakout Year’ Marketing Plan™, and it’s running live on Zoom, Tuesday 14th November @ 11am (Melb time).

Save your spot and get your Zoom link here > www.co-pilot.com.au/the-marketing-plan-breakout-2024

We hope to see you there!

https://www.co-pilot.com.au/the-marketing-plan-breakout-2024

The Marketing Plan For Your Breakout 2024 will teach you the 3 stage system for attracting quick decision-makers that want & need your company's services.

29/01/2023

If you're committed to making 2023 your biggest year yet, you need a structured marketing plan for generating a regular stream of qualified leads.

While there is no such thing as a paint-by-numbers approach to marketing, there are proven systems and frameworks you can follow to help you remove the guesswork and avoid costly mistakes.

But developing and installing them into your business takes time; everything worthwhile does.


That's why it's so tempting for business owners to pay someone to develop and execute a marketing plan for them.

However, if you've tried that, you know that very, very few marketers can grasp the essence of your business and unique industry value, let alone generate a stream of qualified leads.

Especially when your business sells high-value services to other businesses.

This is why you need to set the plan and the strategy before you engage people to play an identified role in helping you execute.

This brings us back to why (the right) systems and frameworks are so valuable; they give you the confidence to invest your time, attention and money, which in turn helps you stay focused and committed to your objectives.

Otherwise, you will get stuck in what I call fishing in a swimming pool, engaging in activities that, with hindsight, were never going to work but that you are blind to at the outset.

Instead, invest your energy and passion in executing something proven.

21/08/2022

LAST CALL — business owners and managers looking for a structured marketing framework you can follow to make 2023 your biggest ever year.

This workshop is for you👇

The Marketing Plan For Your Breakout 2023 will teach you the 3 stage system for attracting quick decision-makers that want & need your company's services.

17/08/2022

Marketing is forever changing. Right?

Yes and no.

Tactics and platforms are constantly evolving. But, the underlying foundations and principles are timeless. This is why simple marketing tactics are often best, especially for small and medium-sized businesses.

Even if you had the time to run a dozen different campaigns at once, you don't need to. Fewer things done properly will give you a much better ROI and help you master activities that can profitably generate good-fit leads every week for years to come.

If you'd like to find out what those activities are and how to get them working for your business, then join me next week for our online workshop, Your ‘Breakout Year’ Marketing Plan™.

It’s running live on Zoom next Tuesday (23rd August) @ 11am AEST.

We hope to see you Tuesday!

The Marketing Plan For Your Breakout 2023 will teach you the 3 stage system for attracting quick decision-makers that want & need your company's services.

12/08/2022

Are you ready to remove all the guesswork from your marketing and develop a structured and profitable marketing plan once and for all?

Even if you had the time to run a dozen different campaigns at once, you don't need to.

Fewer things done properly will give you a much better ROI and help you master the activities that can profitably generate good-fit leads every week for years to come.

If you'd like to find out what those activities are and how to get them working for your business, join me for our online workshop, Your ‘Breakout Year’ Marketing Plan™.

You can learn more and register from the link below👇

The Marketing Plan For Your Breakout 2023 will teach you the 3 stage system for attracting quick decision-makers that want & need your company's services.

12/05/2022

Whether you're looking to overhaul your marketing, or are starting from a blank canvas, the first step is to get the right frameworks in place.

Ultimately, your objective is to have a set of systems and processes which reliably generate a stream of sales qualified leads. So, if that's the desired outcome, then you need a methodical plan to get there.

That was the focus of a session we delivered recently where I walked through frameworks that help generate predictable performance while avoiding common marketing mistakes.

You can watch the session recording here -

To confidently start marketing, you have to have the right frameworks. You need a plan for reliably delivering a regular stream of sales qualified leads.

15/11/2021

Finding good marketing staff is harder than I've ever seen it.

For almost 12 months, businesses have continually been getting lower volume and lower-quality applicants, and I don't see this improving anytime soon.

So, what do you do?

You can't just pump up your salary by 20 - 30% (which is what I'm seeing some businesses do, and they're still having trouble).

And you can't just wait another 6 months to see if the job market settles down.

Well, the solution may be right in front of you...

What about Kate?

Kate is more of an idea than a real person. Think of Kate as the employee you already have that is positive, diligent, enthusiastic and teachable. They already know your business, industry, and intricacies that would be invaluable in a marketing role.

So, what if we exchanged the 'business' learning curve for a 'marketing' learning curve, and provided an opportunity for a team member in a separate area of the business to now lead your marketing?

Now, they're not going to become a marketing expert in 3 months. But, trust me, there are plenty of marketers with 5+ years of experience who wouldn't be the self-sufficient marketer you may be expecting.

Even if we weren't in an economic climate where the vast majority of marketers are being retained, I still think that a 'Kate' who is given the right guidance and resources can outperform a tenured marketing coordinator.

So, I'd encourage you to explore this idea...

What if you banked on a proven quantity, gave them the challenge they're hungry for, and had them onboard their replacement into their previous role?

You enhance your culture, create a team with diverse skills, and inadvertently avoid losing Kate if she has hit a growth ceiling in her current role.

This was the very discussion I had with someone recently.

We changed their focus from "finding a marketer" to "making a marketer", and I'm about as excited about it as I have been about a strategy for a long time.

Do you have a Kate?

Finding good marketing staff is as tough as ever - and before you decide to wait for the market to settle down, here's a better option.

10/11/2021

What do you think about this approach?

14/10/2021

Next Thursday we're running an interactive workshop called "The Automated Authority Marketing Plan". We're going to discuss the 3 marketing campaigns you can use (and automate) to generate good-fit sales leads by highlighting your company's unique value.

If you'd be keen to join us, register your spot in the session here -

The Automated Authority Marketing Plan will teach you the 3 stage system for attracting quick decision-makers that want & need your company's services.

30/09/2021

THE 3 MARKETING ASSETS YOU NEED IN 2022


I'm seeing a really common theme emerging amongst businesses that provide high-value services.


Between now and Christmas, these businesses are going to create 3 specific marketing assets. For them, it's a project that has long been on the cards, but they recognise that now is the time to make it a reality.


The objective for these companies is to have a reliable and cost-effective system for new client acquisition, which leverages automation and reduces the need for paid advertising.


Given how frequently I've had discussions with businesses wanting the same thing, I decided to put together a summary of the common focus areas and then share some resources and frameworks you can use if you also want to set this up.


WHAT THE 3 MARKETING FOCUS AREAS ARE

1. Creating a clear value proposition (deployed through the right channels) that demonstrates your unique capability to help your target client profitably solve their problems.


2. Driving a regular stream of relevant prospects to your website and implementing lead conversion tactics that turn this traffic into leads (without relying on paid ads).


3. Creating automated content marketing campaigns, so you can generate inbound sales opportunities by delivering contextual messages (the right content, to the right person, at the right time).


WHY NOW?

Many service-based businesses are seeing increasingly unpredictable results with social media ads and Google ads at the moment (lower volume, lower quality, inconsistent leads).


The level of competition for "decision-oriented" advertising on these channels is driving up ad costs. Additionally, how people are looking to solve business problems in the current economic setting has changed, which calls for the above foundations to be created before your ads can truly deliver leads at a sustainable cost.


SUPPORT

Building the foundations I mentioned above realistically takes between 9-12 weeks if you can work on it for at least half a day a week.


Starting next week, I'm working with a small group of businesses to help them get this all bedded down before Christmas. If you'd be keen to join us, let me know, and we can discuss how it all works.


RESOURCES

There are 2 resources I'd be happy to share to help you get started. If you'd like either of these, send me a message and I'll send them to you.


#1 - My 9-step process to building your inbound marketing strategy.


#2 - My 2022 marketing plan template.


I hope these help

21/09/2021

If I'm frustrated by this, then I bet you are too...

There is no such thing as "marketing in a box".


Regardless of what some marketers say… you can't take a pre-baked, templated campaign…


Add your logo…


Change some colours…


Fill in the blanks with your own messaging…


And simply press "go".


In over 15 years working with marketing software and CRMs, I've never seen that approach deliver what the client was expecting.


And it frustrates me because so many companies lose time and money by deciding to follow (even against their better judgement) the "marketing in a box," "fill-in-the-blanks lead generation," processes being sold to them…


Processes that are tied to using software that actually needs a lot of development… and is 3 steps ahead of what they need right now!


So, in today's article, I want to break down what you need from a CRM…


What to avoid (so you don't end up overpaying for features you don't need)...


And how to choose the best CRM to fit your business and its trajectory.

Check it out here >

You want the Goldilocks of systems, not something that's going to be too low end and not some exorbitantly expensive tool. SME's need these CRM features.