MUSE Social

MUSE Social Hi, I’m Suzanne, founder of Muse Social. I began with the idea of Muse Social, with a focus on he

If you're not making 30-40% or MORE of your monthly revenue from email, it's time to make some improvements 🤷‍♀️.⠀⠀⠀⠀⠀⠀⠀...
05/05/2021

If you're not making 30-40% or MORE of your monthly revenue from email, it's time to make some improvements 🤷‍♀️.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So in this post, I want to share with you three simple yet effective automated and personalized emails you must have with your eCommerce store: 📧 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. Setting up your abandoned cart email automations. This includes strong messaging and dynamic images showing what your website visitors have left in their cart. People are easily distracted, so it may take multiple touches to get that person to make their final purchase. 🛒 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
In fact, setting up an abandoned cart automation can increase your chances of a sale by 2.4x. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Setting up your WELCOME email automation. This is your very first interaction with someone after they've made a purchase or become a lead, so it's crucial that you start nurturing them with a message. 🙏 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
It can be a direct sale type message, a relationship-building story, or content that really gets them wanting to learn more. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
3. Product recommendation automations. Most likely, you already have data points based on what your past and current customers are purchasing and their lifecycle. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
It's important to take that information (you can do it by creating data sets inside of the segmentation on your platform) to help you make these decisions. 💄 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Feel free to ask any questions, I’d be happy to help 🤗 and / or save for later reference! 👌

Whats your morning routine? You can guess mine 🙄 ☕️ ☕️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀I literally cannot function of a morning with o...
27/04/2021

Whats your morning routine? You can guess mine 🙄 ☕️ ☕️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I literally cannot function of a morning with out my coffee staples 😀 it’s funny, I have copious amount of coffee in the morning to get me going and then herbal teas all afternoon 🌿 🫖 I suppose it’s all about balance! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I now need to just add in a few yoga poses 🧘‍♀️ a bit of meditation 🧘‍♂️ and then throw in a run 🏃‍♀️ -maybe next week 🥴🤣⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Be great to hear what your mornings look like 🤗

Check this out! 👌Social media can be a tricky beast. Sometimes you’re LOL-ing and scrolling; other times you’re feeling ...
20/04/2021

Check this out! 👌

Social media can be a tricky beast.

Sometimes you’re LOL-ing and scrolling; other times you’re feeling flat from FOMO. 😰 So, it pays to know how best to manage your use of socials. It's not an easy thing to do, but reducing your useage will free up time to spend on other things and help you to be more focused. So here are some ways to make your socials work for you and help you to prioritise your time.

Also using a free app like the ones I have listed are great for content batching, project planning, managing your personal life / work life - the list goes on!

I’ll will be doing a video training later to show you how to best use the decks in the apps 😊

Don’t forget, to comment / share any ideas you use for time management, also feel free to share and save for later reference ❤️

Find your why and you will find your way ❤️⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀I have dug deep a lot lately, and there is a lot of changes...
19/04/2021

Find your why and you will find your way ❤️⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I have dug deep a lot lately, and there is a lot of changes afoot for me, good changes but unexpected changes. It made me think of my why? Why am I doing this, and I think if you understand your why and keep reflecting back to this, it we’ll help to fuel your motivation. 🙌 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I’ll be honest! I spent last week feeling un motivated and feeling I was not good enough! And then I remembered my why! Who I am and what the hell I have achieved in my career and life! And most importantly what I have to offer. I have spent countless hours over my career, studying, learning and putting it all into practice into other people’s businesses and now it’s my time to shine 🌟⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So please, if you ever feel like I did, just remember YOUR WHY ❤️ And you will find your way ❤️

Have you got some Friday Hashtags in your hashtag sets? 🤔⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀I wanted to share with you some examples of “...
16/04/2021

Have you got some Friday Hashtags in your hashtag sets? 🤔⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I wanted to share with you some examples of “Days of Hashtags” that you can include in your Insta posts. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Days of the week hashtags are perfect for Instagram. They get your posts in front of new followers 👌⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You can also test your hashtags on Facebook, but that can reduce your reach! So if you are going to use hashtags on Facebook, stick with one or two! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
But they can definitely increase your reach on Instagram, who absolutely loves hashtags 😍😍⠀⠀⠀⠀⠀⠀⠀⠀⠀
So, How to use days of the weeks hashtags? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌟Before using hashtags, research them.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌟Hashtag meanings can change overtime, and some hashtags don’t mean what you think they mean.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌟So check first, as you want your posts to live in the right neighbourhood - er, hashtag feed.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Post early! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌟Depending on your time zone and your followers, your may want to make your days of the week posts either early in the day, or perhaps the evening before. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Make a note! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌟For Instagram, keep a note on your phone with groups of hashtags that you can copy and paste quickly 👌⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
How many hashtags⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌟I always use 30, as that gives you 30 more opportunities to be seen, just remember to change it up every now and then and save your sets, to make you life easier posting 🤗⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Feel free to share or save for later, so you can go and refer back too 🤗⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Happy Friday Everyone 🥳

Your RSVP list look good, but are your guests enjoying the product party? 🥳 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Imaging throwing a party, ...
15/04/2021

Your RSVP list look good, but are your guests enjoying the product party? 🥳 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Imaging throwing a party, and lots of people showed up, but no one was talking, and sat there silently, no laughter, no dancing, no conversations. Your RSVP list looks amaze! But did your guest have fun 😁⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Activity and engagement is so important for all social platforms to build a great experience of your brand for your audience - and potential customers! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So how is it measured? Well social media engagement is measured by a range of metrics: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Shares / Retweets⠀⠀⠀⠀⠀⠀⠀⠀⠀
Comments⠀⠀⠀⠀⠀⠀⠀⠀⠀
Likes⠀⠀⠀⠀⠀⠀⠀⠀⠀
Followers / Audience growth ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Click through⠀⠀⠀⠀⠀⠀⠀⠀⠀
Mentions⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
When you know your audience, you can address their needs and pain points - Think “Conversation” not “Broadcast” ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
One way to identify this is to ask! 😊 Here are some creative ideas to post.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Contests⠀⠀⠀⠀⠀⠀⠀⠀⠀
Asking questions ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Polls⠀⠀⠀⠀⠀⠀⠀⠀⠀
“Ask me anything” ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Animated gifs⠀⠀⠀⠀⠀⠀⠀⠀⠀
Spotlighting customers⠀⠀⠀⠀⠀⠀⠀⠀⠀
Ask advice⠀⠀⠀⠀⠀⠀⠀⠀⠀
Ask for help⠀⠀⠀⠀⠀⠀⠀⠀⠀
Fill in the blank.....⠀⠀⠀⠀⠀⠀⠀⠀⠀
Would you rather....⠀⠀⠀⠀⠀⠀⠀⠀⠀
This or that⠀⠀⠀⠀⠀⠀⠀⠀⠀
Gratitude questions ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The list goes on.....So try some question posts, watch and learn. Experiment, observe the reaction, tweak and repeat 👌⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Hope you like? And find this useful? Feel free to share, comment or save for later reference ❤️

12/04/2021

Content creation is one of the bigger challenges of social media.

If you’re feeling overwhelmed by the need to constantly post to Instagram, I feel you! It can sometimes feel like you’re fully out of ideas, forever. Especially if you tend to post on the spot!

Start planning your content ahead!

This way, you can make sure you don’t repeat yourself and you say everything you wanted to say. It’s also more efficient, and it will save you whenever life gets in the way.

Try to plan posts about a week or two in advance, but leave a little wiggle room for the unexpected. Certain news, trends, memes or current events might have a short lifespan and require you to post asap. So make sure you can switch out your posts as needed.

I have given you 7 days worth of content ideas to get you thinking more strategically about what you should post and when, to steer you audience and engagement in the right direction 🙌

Stay tuned though - as over the coming weeks, they’ll be more relatable tips to help you on your way!

Save for later, so you can go back to reference on 🙌🥰

Hands up 🙌 To all the entrepreneurs out there smashing their goals! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Not matter how small, every goal h...
12/04/2021

Hands up 🙌 To all the entrepreneurs out there smashing their goals! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Not matter how small, every goal hit, is a win 🏆 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
“Entrepreneurship is living a few years of your life like most people won’t so you can spend the rest of your life like most people can't.”⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
What did starting a business mean for you? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
For me it’s was freedom, it’s doing something I love and I’m passionate about! I’m not going to lie, I’m still in my “baby steps” and building my business slowly but also intentionally for a reason. There’s a lot of stuff happening in the background for me to build my business, and that takes an awful lot of focus and time. Plus I’m only human 👩🏼‍💼 But when I’m ready to go full throttle! To take this business to where I want it to be, I’ll have everything how I dreamed it would be in place ❤️⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So not matter how small or how long it takes you, remember to keep moving forward, regardless, and keep hitting them goals. Until you have smashed all your current goals and have created even bigger ones! Yes... Goals should not stop, but evolve, expand, become bigger! This is growth folks! And I for one, will continue to grow! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Who’s with me on this 💪🏼👌 🏆 🌟

Don’t you just love Fridays? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀We can all finally breathe out and shake off our everyday problems, becau...
09/04/2021

Don’t you just love Fridays? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
We can all finally breathe out and shake off our everyday problems, because the next couple of days will be about peace, harmony, chill times with loved ones and fun! Oh and morning lie ins! 🤣. 🙌⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Happy Friday to you all! 🍷 x

One Tip to always focus on!! 💫⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀When thinking about “what is my business strategy for social media” Alwa...
07/04/2021

One Tip to always focus on!! 💫⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
When thinking about “what is my business strategy for social media” Always remember this ONE TIP! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is key to everything - Take some time, grab a coffee, ☕️ sit down and write down 📚 🖊 what problems, pain points, or even desires does my business / product solve? And then create content for your socials that addresses this ❤️⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
That way you will always be addressing your audience with the correct content that will keep them engaged and most importantly enticed to want to learn more about your products and move from follower to customer.🙌👌

Here’s how to up your hashtag game 👇🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀When your hashtagging it can sometimes feel like this 🤯⠀⠀⠀⠀⠀⠀⠀⠀⠀N...
06/04/2021

Here’s how to up your hashtag game 👇🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
When your hashtagging it can sometimes feel like this 🤯⠀⠀⠀⠀⠀⠀⠀⠀⠀
Not knowing what to use can be a pain in the backside! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So say for example you tend to use more generic hashtags, like ...⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Yep, they are hashtags for sure, but they are way too common and generic and can get completely lost out there in the millions of posts! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The trick for success is....You gotta be specific! 🙌⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Say as an example you own a vegan restaurant in Brisbane, instead of be more specific and use, . And always try to stick with hashtags below 800,000 uses.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Oh and don’t add too many long hashtags- using long hashtags to get a point across quickly are 1) difficult to read and 2) look utterly spammy! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Building brand awareness as well as brand identity with hashtags can help you stand out from the crowd! Just ensure your hashtag is not being used already, it could be your company name or a campaign your running for example or it needs to be directly relating to your brand and then make sure it’s included in the rest of your posts 👌 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Rule of thumb! Always use all 30 hashtags. Hell why not! It gives you 30 more opportunities to be seen! So have a look at your hashtag sets right now and see if you can change it up 🙌 and always remember try to refresh your hashtags regularly, even if you just change a few! Keep it fresh! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Let’s keep on top of our hashtag game together 🙌

5 Social Media Tips for eCommerce Marketing! 🙌⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀GO WHERE YOUR CUSTOMER ARE: From Facebook to Twitter to ...
05/04/2021

5 Social Media Tips for eCommerce Marketing! 🙌⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
GO WHERE YOUR CUSTOMER ARE: From Facebook to Twitter to LinkedIn to You Tube! There are so many social networking channels for your business to leverage. Key to success is choosing the right channels to reach your customers: define who your audiences are and where they will likely hang out! ⭐️⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
MONITOR WHAT YOUR COMPETITORS ARE DOING: Whether your eCommerce business is new to social media marketing, or you just need to take your efforts up a notch! Competitive intelligence can be very useful. Spend some time conducting a competitive audit of your TOP 5 competitors on the social web, see what is working for them and see how that can play into your strategy. ⭐️⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
PROMOTE EXCLUSIVE OFFERS THROUGH SOCIAL MEDIA: In order for your eCommerce business to gain a following on what ever social channel you choose, entice customers with something they cant get anywhere else! Promote a contest on your socials, offer a exclusive item to your followers, pre product release announcements, give aways or an inside look into how it’s made. ⭐️⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
DONT JUST PUSH PRODUCTS AND PROMOTIONS: The first goal of your eCommerce business maybe to sell products, but your social media marketing strategy should encompass a wider range of tactics than simply promoting your goods! Engage, engage, engage, with your audience- share messages, stories, ask questions, post behind the scenes - take them on your journey! ⭐️⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
SELL PRODUCTS THROUGH SOCIAL NETWORKS: Facebook shops, is a great mobile first shopping experience where businesses can easily create an online store on Facebook and Instagram for free. Instagram shopping allows you to share your featured products through your organic posts and stories and people can also discover your products within Instagram search & explore feature.⭐️

Address

Gold Coast, QLD

Website

Alerts

Be the first to know and let us send you an email when MUSE Social posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share