The Findings Group

09/05/2020

Some great WFH (Working From Home) time fillers!
Inspired by BumbleBizz.

05/05/2020

Tips to producing content during this time.

While we are not spending big budgets on production, we can think about the new ways and creative ideas that we can adapt to help us speak directly to our consumers. It’s all about pivoting in this time and here are some tips to help you spark your creativity and produce more content while in ISO.

1. What is the role your brand really plays?
Its going back to basics, delve deep into why your started your brand and what role you ultimately want to achieve in your customers life. What is your brand purpose and what is your part you want to play in society?

2. Communicating in a Human way.
Your customers want you to be speaking to them human to human, now more so than ever before. What are the behaviours changes you have started to notice? We know it’s more time online, our shopping online has increased dramatically, digital consumption continues to increase week on week – taking these new cues from what your audience is doing and think about how to fit within their behaviour. You can use creativity to do good and help make our world just a little bit brighter right now.

3. Recycle existing content to retell your story
Let be innovative! Go back through all your existing content and get inspired to recycle in new ways to speak to your audience. It’s a collage of your top 10 business moments, Or alternatively its producing new content – everyone has a smartphone so get creative. Maybe It’s recording a video and telling us about your product, or its showcasing a day in your life. You could produce your own meme with your product or service. Trying new ideas and different marketing angles will help you to test and collate the data for future.

Remember collectively everyone is going through, but it’s how your brand continues to communicate now and long after that, will bring long term longevity and true brand awareness.

03/05/2020

28/04/2020

QOTD!

25/04/2020

A message to entrepreneurs to keep grinding as anything can happen. 👊

20/04/2020

Always one step ahead!

20/04/2020

Quote of the day!

16/04/2020

Agree or disagree?

11/04/2020

HAPPY EASTER 🐣
We hope everyone has had a great long weekend 🥂 Make sure to connect with friends and family like you usually would, even if it’s via FaceTime!

07/04/2020

Did you know? The Corona virus pandemic has caused many changes to society and businesses, whilst also impacting the marketing world! Being able to deal with and manoeuvre past these issues is key for businesses during this ever changing pandemic. The pandemic is causing shifts in consumer behaviour via the use of social media, supply chains, consumer mobility and more. Here are some examples of possible changes to the marketing environment: more directing of tactics that induce online sales, higher promotion of delivery-based and at-home options (eg: grocery delivery, online shopping, etc.) and more! How do you think the pandemic will continue to impact the business world? Source: Forbes.com

06/04/2020

Another great quote! Happy Monday

05/04/2020

Quote of the day!