Suzanne Rose Marketing

Suzanne Rose Marketing A creative web design and email marketing studio. We love helping business owners who are looking to make a positive impact in their community.

I am a Digital Marketing Consultant specialising in Facebook Advertising for location-based fitness and wellness businesses (yoga studios, gyms & personal trainers to name a few).

Pretty emails don’t always make more money.I say this as someone who spends a lot of time creating emails, so I absolute...
07/10/2026

Pretty emails don’t always make more money.

I say this as someone who spends a lot of time creating emails, so I absolutely care about how an email looks. But a beautifully designed email that doesn’t get people to click, buy or take the next step isn’t doing its job.

I’ve seen brands spend hours perfecting fonts, colours, spacing, product photography and button styles, while the actual strategy gets very little attention.

Before worrying about whether an email looks good, I’d rather ask:

Who is this email for? Why are they receiving it? What do we want them to do? Does the copy give them a reason to care? Is the offer relevant to them?

Because good email marketing isn’t about creating the prettiest email in someone’s inbox. It’s about getting the right message in front of the right person at the right time.

Sometimes that email will look beautiful. Sometimes it might be incredibly simple. What matters is whether it does what it’s supposed to do.

I’d take an email that drives revenue over an email that wins a design award every single time.

Have you ever sent an email that looked great but completely underperformed? What do you think was missing?

The email everyone forgets to build. 👀I’ve recently started working with a brand that had their core Klaviyo flows set u...
23/09/2026

The email everyone forgets to build. 👀

I’ve recently started working with a brand that had their core Klaviyo flows set up, but there was one pretty important gap.

No post-purchase flow.

They had the emails to help get the sale, but nothing specifically designed to build the relationship after someone bought.

And this is something I see surprisingly often.

We put so much focus on getting someone to make that first purchase that we forget what happens next.

But the purchase is actually the beginning of your relationship with that customer.

A good post-purchase strategy can help you:

- Make customers feel confident about their purchase
- Show them how to get the most from your product
- Build trust and strengthen your brand
- Encourage reviews and user-generated content
- Recommend complementary products
- Give customers a reason to come back and buy again

And the best part?

You’ve already paid to acquire the customer, so you don’t need to spend more money getting them through the door. You just need to give them a reason to stay.

Does your brand have a post-purchase flow?

Your Klaviyo account is probably leaking money...Not because email marketing doesn’t work.But because too many ecommerce...
08/09/2026

Your Klaviyo account is probably leaking money...

Not because email marketing doesn’t work.

But because too many ecommerce brands set up Klaviyo once and then never look at it again.

Here are a few of the biggest revenue leaks I see 👇

🚨 Your welcome flow ends after one email.

🚨 Your abandoned cart flow gives up too quickly.

🚨 Every subscriber gets the same campaigns.

🚨 You have no strategy to turn first-time buyers into repeat customers.

🚨 Past customers disappear from your radar once they stop purchasing.

The good news?

Most of these are quick fixes that can have a real impact on your email revenue.

You don’t necessarily need more subscribers.

You don’t necessarily need to send more campaigns.

You just need a Klaviyo account that’s working as hard as you are.

Not sure where your biggest email revenue leak is?

Drop a 👀 below or send me a DM, and I’ll tell you what I’d look at first.

Come get to know me 👋A little (re)introduction because I tend to be a little sporadic with posting around here but I’m a...
01/09/2026

Come get to know me 👋

A little (re)introduction because I tend to be a little sporadic with posting around here but I’m attempting to get back into it. The joys of having a love/hate relationship with social media 😂

I’m Suzanne, an email marketing specialist helping ecommerce brands turn their emails into a revenue-driving channel (not just another thing sitting on the to-do list).

From strategy and campaigns to automated flows, I help ecommerce brands use email to nurture their audience, build meaningful connections, grow an engaged community and drive more revenue.

Follow along for ecommerce email marketing tips, behind-the-scenes of running a marketing studio, and the occasional glimpse into life as a small business owner ✨

11/08/2026

If your brand isn’t seeing the results you want from email marketing, the answer probably isn’t “send more emails.”

Before you add another campaign to your calendar, check your foundations:

✨ Is your welcome flow turning subscribers into customers?

✨ Is your abandoned cart flow recovering lost sales?

✨ Are you segmenting your audience or sending every email to everyone?

✨ Are your existing customers being encouraged to purchase again?

✨ Is your list healthy and engaged?

Because sending more campaigns to a leaky strategy doesn’t fix the core issues.

A strong Klaviyo setup should be working for your brand 24/7, nurturing customers, recovering revenue and driving repeat purchases while you focus on running your business.

Build the foundation first, then expand on what’s working.

💬 When was the last time you reviewed your Klaviyo flows?

04/08/2026

Your welcome flow never gets finished.

Campaigns only go out when there’s a sale.

Abandoned cart emails have been “on the to-do list” for months.

And email marketing becomes something you squeeze in at 10pm after you’ve done everything else.

The reality is that most founders aren’t ignoring email marketing because they don’t care.

They’re trying to be the CEO, customer service manager, marketer, warehouse team, content creator, and accountant... all at the same time.

So email gets pushed down the priority list.

Which means opportunities get missed.

Subscribers stop hearing from you.

And you’re leaving revenue on the table every single week.

I see this all the time.

Founders tell me, “I’ll just do the emails myself.”

And they’re absolutely capable of writing them.

The problem isn’t always skill.

It’s time.

Good email marketing isn’t just writing an email. It’s strategy, segmentation, testing, automations, analysing results, and consistently showing up in your customers’ inbox.

That’s hard to do when you’re already spinning ten other plates.

Sometimes the smartest investment isn’t doing more yourself.

It’s letting someone else take one thing completely off your plate so you can focus on growing your business.

If email marketing has been sitting on your to-do list for longer than you’d like to admit, I’d love to help.

Send me a DM, I’m happy to answer any questions 💌

22/07/2026

🎃 My top 5 horror movies as a Klaviyo Account Manager…

1. “Anyone can do email marketing”

2. A 100,000 person unsegmented list

3. The dreaded “Hi {first_name}” when there’s no first name data

4. A sunset flow accidentally emailing your VIP customers

5. A founder trying to do everything instead of getting the support they need

And the scariest one of all…

📱 My screen time notification.

(Klaviyo tabs may or may not be responsible 😂)

Email marketing is so much more than pressing send. It’s strategy, segmentation, testing, automation and knowing what your customers actually need.

Which one would you add to the list? 👀

DigitalMarketinG

Your email could be amazing… but if no one opens it, it doesn’t matter. 👀The first step to getting more clicks (and more...
21/07/2026

Your email could be amazing… but if no one opens it, it doesn’t matter. 👀

The first step to getting more clicks (and more sales) from your emails?

Getting people curious enough to open.

Your subject line and preview text are your first impression, and they need to earn that click.

A few things I always keep in mind:

✨ Lead with curiosity (give them a reason to open)

✨ Focus on the customer, not just the product

✨ Make the benefit clear

Swipe through for 9 subject line + preview text combinations you can steal for your next ecommerce campaign.

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