23/03/2025
π€¨ What's the best way to go from "Who are you?" to "Take my money?".
It's important to stick to the basics...
As it's impossible to do everything at once.
π Your marketing should be personable, engaging, and conversational.
For example, let's pretend that you're an Electrician, and you've just met someone new in town.
Would you extend your hand to introduce yourself...
But instead of saying "Hi, my name is Jonty..."
You launch straight into your pitch for selling a new Air-Con system...
Before they even know who you are?
Probably not...
Because it comes across as forced...
And a little bit weird.
Your marketing shouldn't be any different.
π Before you launch into your pitch, make sure that your ideal customer...
βοΈ Knows who you are... (Awareness)
βοΈ Understands how you solve their problem (Engagement)
βοΈ And has had time to make a decision (Consideration)
Tick these off your list before trying to convert and see how much easier the conversation is.