05/10/2026
Running Google Ads? Do these 3 checks before you spend another dollar.
1️⃣ Open your search terms report
Not your keywords. The actual searches people typed. Most accounts we audit are paying for clicks that were never going to convert.
2️⃣ Add negative keywords
""Free"", ""jobs"", ""DIY"", ""course"", competitor names you don't want. Every irrelevant click you block is budget back in your pocket.
3️⃣ Check your conversion tracking actually works
If Google doesn't know what a lead looks like, its smart bidding is just guessing with your money.
Want a second set of eyes on your account? We'll tell you straight where the budget is leaking.