One Seen Bean • Luisa Ford

18/05/2025

I get really tired of writing that sounds like a corporate word salad, don’t you?

So let me introduce you to your new secret weapon: metonyms.

The world is already full of jargon and fluff, so you can’t afford to waffle.

Metonyms help you say more with less - and actually stick in your customer’s mind.

These punchy little stand-ins pack meaning and personality. And thankfully, they do it fast.

SmallBusinessTips

14/05/2025

29/04/2025

Which brand buzzword makes you instantly roll your eyes?

27/04/2025

This New Balance line? Perfect. It’s witty, unexpected, and instantly paints a picture and all that is achieved in nine words.

Small brands can take a page out of this playbook: you don’t need a huge budget, just sharp insight and a little swagger.

Tip: Boil your message down to a single smart sentence your audience feels - then say it like you mean it.

17/04/2025

Today was all about me.

And jeez it felt good.

27/05/2024

It's where positive word-of-mouth is earned, repeat business is won and business growth is delivered... so don't make it an afterthought.

PRO TIP:
🌱 Consider how the Peak-End Rule plays out with your clients - it impacts how they will remember their experience with you.

🌱 Know where the intense positive or negative moments (the 'peaks') and the final moments of an experience (the 'end') are because they are heavily weighted in your clients' mental analysis of your brand.

HOW TO IMPLEMENT:
🌱 Identify Peak Moments:
by understanding key touchpoints where your clients are most engaged or emotionally impacted, such as successful project milestones or personalised interactions.

🌱 Enhance Peak Experiences:
invest resources to elevate peak moments by providing exceptional service, personalised attention, and exceeding expectations.

🌱 Manage Endings:
ensure your clients' interactions conclude on a positive note, whether it's completing a project with clear deliverables, providing follow-up support, or expressing gratitude for their business.

🌱 Be Consistent:
maintain consistency in service quality and attention to detail across all interactions, reinforcing positive perceptions and minimising negative experiences.

🌱 Solicit Feedback:
actively seeking your clients' feedback to understand their perceptions, preferences, and areas for improvement, and incorporating insights to enhance future interactions.

15/05/2024

14/05/2024

Professional services firms aren’t always known for their personality.

In fact, except in creative services circles like advertising, graphic design and some of the modern-era tech companies, many businesses seem to think their clients expect a fully suited and booted corporate service provider.

But that's not the case at all.

In an ocean of competition, you need to find a way for your brand to stand out. If one in every hundred accountants developed a quirky, fun and colourful brand - which brand in the hundred do you think is going to stand out?

Developing your brand personality is not fluff. It's strategic and awfully underrated.

It's one of the levers we pull to differentiate brands - imperative, particularly in saturated markets.

So if you haven't done the work, go ahead and choose your adventure:
🌱 Modern and edgy?
🌱 Authoritative and competent?
🌱 Caring and accessible?
🌱 Playful and quirky?

Or have you got something else in mind?

Whichever way you turn, don't be a 'bland' and be consistent every time you show up to your tribe.

10/05/2024

Satisfied customers come back until something better comes along.

Loyal customers come back because they have made an emotional connection and like doing business with you.

That's your goal.

07/05/2024

I haven't come across a professional services brand yet that is dominating it its field but has not done this positioning work.

Ask yourself the questions.

Get clear with your answers.

Then set a bar for excellence so high that no one else can match it.