18/12/2019
There is no shortcut in good business. I see videos all the time about how "Bobby Brand Owner" has made $10 million dollars in a week with no background or skills.
When I hear that, I think one of three things;
1.) "Bobby Brand Owner" is a seasoned veteran whose investment into skills and knowledge has finally paid off in a big way
2.) "Bobby Brand Owner" is one of the luckiest people on the planet, having come across a winning lottery ticket
3.) "Bobby Brand Owner" has exploited consumers by being disingenuous in some way. (Bad News Bears - Shame on this version of Bobby)
Why is it so many expect exponential returns without exponential investment? Such a hope is a rare example of what is possible when there were a lot of things done well, and overlooks the time necessary to research and know how to scale businesses. It is disingenuous as best, to assume or speak otherwise.
The folks who turn profits on very small sums of money on short time frames is a short-term play, and fail 1000 times before it wins once. Do you have time, and can wait on playing the lottery over and over again? Or would you rather build a business that compounds on itself over time which can be expanded and diversified? The actuality is hard work, reflection, and patience - something far less enticing, but exponentially more practical.