Select Marketing & Web Solutions

15/01/2026

The traffic drop no one’s talking about

Google traffic to publishers fell hard in 2025 — and it’s not slowing down in 2026.

📉 Search: –33%
📉 Discover: –21%

AI summaries are answering questions without sending the click.

Publishers now expect a 43% drop over three years and are shifting away from Google, Facebook & X toward AI platforms and YouTube.

If your growth plan still relies on “just rank on Google”…
it’s time for a rethink.

(Yes, we’re already adapting.)

15/01/2026

The traffic drop no one’s talking about (but everyone’s feeling)

Google traffic to publishers fell hard in 2025 — and it’s not slowing down in 2026.

📉 Search traffic: –33%
📉 Google Discover: –21%
📉 Some industries hit even harder since 2023

Why?
Because AI summaries are answering questions without sending a click.

Publishers are now:
• Expecting a 43% traffic drop over 3 years
• Pulling back from Google, Facebook & X
• Shifting focus to AI platforms, YouTube, creators & subscriptions

👉 Translation for businesses:
If your entire growth strategy still depends on “ranking on Google”… it’s time for a rethink.

Visibility in 2026 isn’t about more content.
It’s about where, how, and why your brand shows up.

Smart brands are already adapting.
The rest are refreshing Analytics and hoping for miracles.

☕ (Spoiler: miracles aren’t in the algorithm.)

https://selectmarketing.net.au/

25/11/2025

Turn clicks into clients this Black Friday.

For a limited time, get 20% off all website packages with Select Marketing & Rent-a-Website.

Whether you’re launching something new or levelling up your existing site, our team builds websites that don’t just look good — they perform.

✔ On-page SEO-ready
✔ Mobile-optimised
✔ Designed to convert
✔ Domain name + 12 months hosting included

🕒 Offer ends Cyber Monday midnight.

👉 Visit https://selectmarketing.net.au/ to start your project or DM us.

T&Cs apply.

19/11/2025

After 16 years of owning a marketing business, I’ve learned this:
It’s not the loudest brand that wins — it’s the one that shows up consistently.

Viral moments are fun — like a sugar rush for your analytics, but they’re not a strategy.

Clarity, consistency, and a little patience — that’s what builds trust. Because real results aren’t built overnight…. they’re built every post, every click, every “let’s tweak that and try again.”

Show up. Stay consistent. That’s the real growth hack.

https://selectmarketing.net.au/

06/11/2025

Real talk: most agencies talk about “impressions.”
We talk about results.

Whether it’s more traffic, more leads, or a faster site — we help Gold Coast & Australian businesses grow through SEO, web design, Social Media Marketing & PPC Ads that actually perform.

Curious how your marketing’s really doing?
💡 DM us for a free website & SEO audit.

Visit: www.SelectMarketing.au

17/10/2025

Shoppers are changing the way they buy — and AI is leading the charge.

Aussies are now asking ChatGPT things like:

“What’s the best skincare set in Australia?”
“Cheap heater under $150?”

If your products don’t show up in those answers… you’re missing sales before they even hit Google.

Our latest blog breaks down exactly how to get your products surfaced in ChatGPT and AI shopping results — with an easy 8-step framework made for Aussie e-commerce brands. 🇦🇺

👉 Read it now: https://selectmarketing.net.au/marketing-blog/ai-shopping-optimisation-for-australian-e-commerce-step-by-step-guide

Learn how to get your Aussie products seen in ChatGPT and AI shopping results with this 8-step optimisation guide for local e-commerce brands.

14/07/2025

Quick question for all the small business owners out there: Is your online strategy ready for 2025?

With Google's AI now providing direct answers to users, simply ranking #1 isn't the goal anymore. The new goal? Becoming the source for those AI answers. This is Generative Engine Optimisation (GEO).

Curious about how to make it work for you? Our latest article covers:
✅ What GEO is (in plain English!)
✅ Why it's a golden opportunity for small businesses
✅ An action plan to get you started TODAY

Find out how to get your business ready for the future of search! 👇
https://selectmarketing.net.au/marketing-blog/generative-engine-optimisation-geo-what-it-means-for-small-businesses-in-australia

Learn how Google’s SGE and AI search are changing SEO. Discover GEO strategies to help Australian small businesses stay visible in AI-generated answers.

07/07/2025

🍫 It’s World Chocolate Day!
Because sometimes the only strategy you need… is a cocoa-based. 😏

Here’s a sweet marketing fact to melt your mind:
Chocolate ads trigger more brain activity than ads for ANY other food. Why? Because chocolate stimulates emotion, memory, and craving – a marketer’s dream combo. 🧠💥

So today, whether you're crunching, sipping, or smearing it on a croissant… remember: Chocolate isn’t just a treat – it’s a marketing powerhouse.

💡 Pro tip: If your brand were a chocolate, what would it be? Smooth, dark, nutty, or filled with surprises?

21/05/2025

Is Your Website Playing Hide & Seek?

QLD Small Business Month! Stop hiding from customers. Get 20% OFF expert SEO. Rank higher, get found by locals & grow. Offer ends May 31, 2025!

Check out our SEO packages here 👉 https://seoplans.net.au/seo-plans or talk to us about a custom plan.

12/05/2025

Problem: Low Website Traffic

Solution: SEO, targeted content, and smart ad strategies.

If your website’s quieter than a ghost town, it’s time for some digital CPR. SEO + smart content = traffic you actually want.

https://selectmarketing.net.au/web-solutions-gold-coast/search-engine-optimisation

06/05/2025

Problem: Is your branding sending mixed signals? 🚩

Imagine walking into a store you love, but the staff are wearing completely different uniforms and the decor changes drastically in each section. Confusing, right? That's what inconsistent branding does to your audience online. It erodes trust and makes you forgettable.

Solution: It's time for a brand makeover! 🛠️

Building a clear, cohesive brand across all your platforms ensures your audience instantly recognises and trusts you. Think consistent visuals, messaging, and voice – a brand that feels like you everywhere.

Ready to build a brand that resonates and converts? Let's chat! 👇
https://selectmarketing.net.au/marketing-solutions-gold-coast/branding-gold-coast

01/05/2025

Your website called. It said it wants to be on page one in 2025. 😉 Our latest blog post spills the tea on the 5 must-know SEO changes. Miss these, and your rankings might just ghost you. Don't let that happen!

✔ Search intent is the new king
✔ Google hates AI junk (but rewards smart humanised content)
✔ EEAT is non-negotiable
✔ Zero-click searches are changing the game
✔ AI tools are here to help — not replace you

Get the inside scoop here: https://bit.ly/4iGXdqG

Think SEO is dead? Think again. Discover the 5 biggest SEO changes you need to know in 2025 to rank higher, drive more traffic, and crush your competition.