22/09/2025
AI & Your Businss Research: Time to stick a ‘big’ toe in the AI pool?
The first research articles on the social and businss impact of Ai are starting to hit the uni world with actual measurable AI impacts in businesses, large and small. Ned Botherway is the latest from University of Cambridge. His results are sobering but only troublesome for those business owners or manager who are not at least sticking a toe (maybe a big toe?) in the AI pool with their own business.
AI isn’t just another productivity tool like PCs, wordprocessers, process controllers or spreadsheets. It’s increasingly capable of handling non-routine cognitive work—language, reasoning, and even creative tasks—at scale. That means the usual playbook (“displaced workers move into higher-value roles”) won’t automatically catch everyone this time. Winners will be the firms that redesign work, not just tasks, and build transition plans for people and processes.
________________________________________
Why this matters for business owners or managers?
• It changes the shape of demand for talent. Early data suggests a large share of AI usage is full cognitive deferral (i.e., “do the whole task for me”), not mere drafting or autocomplete.
• It hits white-collar roles too. Legal, finance, support, marketing, and engineering workflows are already being re-platformed around AI systems.
• It rewards speed and governance simultaneously. Firms are finding revenue and cost wins quickly—but without controls, you amplify risk (quality, IP, privacy, bias).
________________________________________
In a nutshell: What’s different this time?
1. Generalized capability. Systems aren’t single-purpose; they can read, write, reason, and act across tools.
2. Barbell demand. Expect more at the top end (elite roles building and governing AI systems) and at the hands-on end (field/service), with pressure on the middle.
3. Pace of rollout. Cloud-delivered models mean changes arrive via software updates, not plant upgrades.
4. Robotics convergence. Advances in humanoid and collaborative robots are eroding the idea that “skilled manual” is insulated.
________________________________________
Who’s most exposed (right now)
• Customer operations: ticket triage, email/chat responses, claims processing, order exceptions.
• Knowledge roles: first-draft legal review, policy, RFPs, research summaries, marketing content, product documentation.
• Finance & reporting: reconciliations, variance narratives, compliance checks.
• Engineering & data: test generation, code refactoring, integration boilerplate, documentation.
Important: Exposure doesn’t mean job loss. It means work is re-allocated between humans and AI. The risk comes when companies automate tasks but don’t redesign roles, incentives, and career paths.
________________________________________
Risks if you wait
• Shadow AI: teams adopt tools without governance, creating data and compliance issues.
• Skill gap: displaced “middle” tasks don’t automatically map to new roles.
• Competitor arbitrage: rivals ship faster with leaner cost structures and better customer responsiveness.
• Inequality inside the firm: a few “AI power users” perform 2–5× more work, while others stall.
________________________________________
An Exciting plan… (12–16 weeks)
Phase 1 — Map work, not titles (Weeks 1–3)
• Task inventory: decompose 5–7 priority roles into 30–50 recurring tasks.
• Automatability scan: tag tasks as automate, co-pilot, or human-critical.
• Guardrails: define red-lines (data categories, decisions that must remain human).
Deliverables: heatmap of tasks vs. AI leverage; initial risk register.
Phase 2 — Prove value with guardrails (Weeks 4–8)
• Three production-grade pilots (e.g., support triage, collections emails, sales proposals).
• KPIs from day one: cycle time, first-contact resolution, cost per ticket/doc, error rate, CSAT.
• Human-in-the-loop: require human sign-off where stakes are high; log every AI action.
Deliverables: pilot scorecards; governance playbook (prompt library, evaluation tests, escalation rules).
Phase 3 — Redesign roles & incentives (Weeks 9–12+)
• Role rewrites: define new expectations for “AI-augmented” analysts, reps, coordinators.
• Capability uplift: 6–10 hour micro-curriculum (tooling + judgment + data hygiene).
• Transition plan: pathways for staff whose prior task mix shrinks (e.g., QA, data stewardship, vendor management, prompt engineering, AI ops).
Deliverables: new role descriptions, training paths, change comms, and an adoption dashboard.
________________________________________
Your operating model, tuned for AI
1) Productize internal processes
Treat processes like products with owners, backlogs, and SLAs. It’s the only way to iterate models, prompts, and guardrails without chaos.
2) Data contracts, not data wishes
Lock in what data each workflow can touch (and can’t), retention windows, and provenance. Good AI is built on boring, reliable data plumbing.
3) Bias & quality checks
Define measurable acceptance tests: accuracy against gold sets, harm checks, and calibration against human expert benchmarks.
4) Security posture
Vendor due diligence, isolation (tenant-level controls), and least-privilege access. Assume prompts and outputs are sensitive.
5) Unit economics
Track $ per task and time per task before vs. after; reprice SLAs and margins accordingly.
________________________________________
A plain-English FAQ for the board
“Will AI replace jobs here?”
It will replace tasks first. If you redesign roles and upskill, headcount can shift rather than shrink. If you don’t, you’ll get pockets of redundancy and low morale.
“Where’s the safest ROI?”
Start with high-volume, rules-bound tasks with clear quality bars (support, back office, document workflows).
“How do we control risk?”
Human-in-the-loop on consequential decisions, logging, red-team tests, and strict data scopes. Make it auditable.
“How do we measure success?”
Latency, cost per unit, first-time accuracy, customer satisfaction, and employee adoption (weekly active AI users).
________________________________________
Action checklist (save this)
• Approve a 90-day AI work-redesign program led by operations + data.
• Pick 3 pilot workflows with measurable pain.
• Stand up governance: data categories, model choices, evaluation, and incident response.
• Launch an internal “AI 101 for doers” (6–10 hours).
• Update role descriptions and incentives for AI-augmented work.
• Publish a monthly AI scorecard to the exec team.
________________________________________
How Excite Labs can help
• Workflow discovery & task heatmaps – we map your processes for AI leverage.
• Pilot build & guardrails – we ship working copilots/automations with evaluation harnesses.
• Change & capability – role redesign, training, and adoption dashboards.
• Accountable Implementation – that ‘other’ AI!