05/06/2025
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The industry is evolving.
Compliance is no longer optional.
AHPRA’s new Cosmetic Practice & Advertising Guidelines take effect on 2 September 2025.
If you’re in this space — you need to be ready.
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Key changes include:
✔️ Stricter training & scope requirements
✔️ Supervision rules tightened — especially for ENs
✔️ Mandatory comprehensive patient assessments
✔️ Informed consent process strengthened
✔️ 7-day cooling-off period for minors
✔️ Real-time prescribing required — no text or form-based approvals
✔️ Clear aftercare & emergency protocols required
✔️ Major advertising restrictions:
• No influencers or testimonials
• No retouched or AI-generated imagery
• No glamorised or emotive language
• No inducements or targeting of minors
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It’s critical to understand:
These changes go well beyond just “Instagram compliance.” They impact your entire clinical and marketing ecosystem — website, patient flows, forms, advertising, consent, aftercare.
Your marketing team must understand the whole regulatory landscape — not just the ad guidelines.
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At KlinicIQ, we live and breathe this space.
We are a specialist agency for the aesthetic industry — with deep knowledge of the clinical, operational, and regulatory context you’re now navigating.
We know what these changes mean in practice — and how to help you adapt.
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Now is not the time to go it alone.
Now is not the time to risk non-compliance.
Focus on what you do best — delivering exceptional care. Let us help you ensure your marketing, digital presence, and patient pathways are fully aligned with the new standards.
📩 DM us
📞 Call: 1300 762 495
📧 Email: [email protected]
KLINICIQ
Full-scope partner for the aesthetic industry.