25/02/2026
A recent branding refresh for Sam McGrath Constructions in the Southern Highlands.
Sam approached us knowing it was time for change. His previous branding no longer reflected the calibre and direction of his work, timeless Southern Highlands homes, carefully considered restorations and high-end building projects.
If you’ve seen his work, you’ll know it’s truly swoon-worthy. His homes blend heritage character with refined detailing.
Sam specialises in restorations, renovations and extensions, delivering bespoke projects with refined, high-end finishes. His tagline says it perfectly:
“Building the Future, Restoring the Past.”
Our goal was to create a brand that speaks to clients wanting more than just a builder - but a company that understands the vision, the legacy and the investment behind every build or renovation.
The result is a classic identity with a contemporary edge.
• A custom Traditional House Key icon - symbolising craftsmanship and heritage, unlocking potential, bespoke service and lasting value.
• “Sam McGrath” takes the lead in the typography - positioned as the standout focal point of the brand, elevating the individual behind the work and reinforcing a personal, reputation-driven approach.
• A considered mix of serif and sans serif fonts - balancing classic, elegant foundations with a contemporary refinement.
• A deep blue-green and gold palette - premium, refined and enduring.
A brand designed to feel as considered and timeless as the homes they build.
If your business has evolved and your branding no longer reflects where you’re heading, it may be time for a refresh.