Macrance, 20C Orient Street, Greta (2026)

17/09/2026

FRIDAY DO’S + DON’TS — Small Business Branding

Your branding isn’t just your logo.

It’s your colours, fonts, photos, graphics, wording, tone of voice and the overall feel people get when they come across your business.

And no — everything doesn’t need to look exactly the same.

The goal is to make it feel consistent and recognisable, without every single post looking like a copy and paste of the last one.

A few things to think about:
Choose a colour palette and stick with it
Keep your fonts consistent
Use good-quality photos that suit your business
Think about what will appeal to your ideal customers
Develop a style that people start to recognise as yours
Create some simple brand guidelines so you know what to use

And most importantly — don’t copy another business just because you like their branding.

Take inspiration, absolutely! But your brand should actually reflect your business, your personality and the customers you want to attract.

You also don't need a huge fancy brand guide to get started. Even having your main colours, fonts, logo variations, photography style and a few basic guidelines written down can make creating websites, socials and marketing materials soooo much easier.

If your branding currently feels like a bit of everything, I can help pull it together with brand boards, colour palettes, fonts, digital design, social media templates and overall online presence. 🤎

See you next Friday for another Do's & Donts.

14/09/2026

Trying to speak to everyone with your content? You might actually be reaching no one.

One of the biggest mistakes businesses can make on social media is trying to create content that appeals to everyone.

Because the reality is… not everyone is your customer — and that's okay.

The more you understand who you're actually trying to reach, the easier content becomes.

Think about:

✨ Who is your ideal customer?
✨ What do they need help with?
✨ What questions are they asking?
✨ What problems can your business solve for them?
✨ What would make them stop scrolling?
✨ What information would help them trust you?
✨ What would encourage them to take that next step?

Instead of thinking “What should I post today?”, try asking:

“What does my ideal customer need to hear from me today?”

That little change can completely shift the way you approach your content.

You don't need every person who sees your post to like it, comment on it or buy from you.

You want the right people to see it and think:

"Yep. That's exactly what I need."

Good social media isn't just about getting more followers — it's about building an audience of people who are actually relevant to your business.

And if you're not quite sure who you're talking to, what you should be posting or what your content strategy should look like, that's something I can help with too.

📱 Social Media Strategy
💡 Content Pillars + Ideas
📸 Content Creation
📅 Social Media Management
☕ One-Off Strategy Support

Follow Macrance for more practical small business, social media and marketing tips

10/09/2026

FRIDAY DO’S + DON’TS — Social Media for Small Business

Social media for your business doesn’t need to mean posting every single day, creating perfect Reels or constantly trying to keep up with trends.

It’s about showing up consistently and with a purpose.

A few things to keep in mind:
Post consistently — but choose a schedule you can actually maintain
Know who you’re trying to reach and create content for them
Use relevant keywords so your content has a better chance of being found
Show the people behind the business — people connect with people
Give people a next step: enquire, book, visit your website, call, shop or learn more

And remember… not every post needs to sell something.

Mix in your services with helpful tips, FAQs, recent work, behind-the-scenes, customer reviews, your team, educational content and the everyday side of your business.

And please don’t get too caught up in follower numbers.

I'd much rather see a small business with 500 local, relevant followers who actually engage, enquire and buy than 5,000 followers who are never going to become customers.

Social media should support your business — not just make your follower count look good.

Need help with your social media?
I can help with strategy, content ideas, content creation, captions, scheduling, profile optimisation and ongoing social media management.

See you Next Friday for another Do's and Donts.

09/09/2026

Does your social media strategy need a refresh?

If you're posting here and there, running out of ideas, not sure what's actually working or feeling like your socials have become another job on the never-ending to-do list… it might be time to look at the strategy behind them.

A social media refresh could be as simple as:

✨ Updating your bio and business information
🔎 Adding better keywords to help people find you
🎯 Getting clear on who you're actually trying to reach
📚 Creating content pillars for your business
💡 Building a bank of content ideas
📸 Planning what photos and videos you need to capture
📅 Working out a realistic posting schedule
📊 Looking at what's working — and what isn't
📍 Making your content more relevant to your local customers
🔗 Making sure your socials actually lead people towards an enquiry, booking, website or sale

And you don't necessarily need someone to manage your social media every week to get help with this.

I can sit down with you for a one-off strategy session, review what you're currently doing and help you work out where to go next.

I can also create a custom social media guide for your business with content pillars, post ideas, FAQs, Reel ideas, photo/video ideas, keywords and practical recommendations that you can take away and implement yourself.

Or, if you'd rather hand the whole thing over, I can help with ongoing social media management and content creation too

Not sure which option would suit your business?

Book a free discovery call and we can have a chat about what you're currently doing, where you'd like to go and what kind of support would actually be useful for you.

03/09/2026

RIDAY DO’S + DON’TS — Marketing Your Small Business

Marketing your business doesn’t have to mean posting every day, jumping on every trend or spending heaps of money on ads.

Good marketing is really about knowing what you want to achieve, who you’re trying to reach and finding the right ways to get your business in front of them.

A few things I always recommend:
Know what you actually want your marketing to achieve.
Understand who your ideal customers are.
Don’t rely on just one platform — think website, Google, social media, email, local marketing + more.
Pay attention to what’s actually working.
Stay consistent, even when business is busy.

And probably one of the biggest ones…

Don’t wait until work goes quiet to start marketing.

Marketing is something that works best when you keep building it in the background — staying visible, building trust and making sure people know who you are before they need you.

You also don’t need to copy what every other business is doing. What works for someone else might not make sense for your business, your customers or your goals.

Find what works for you and build from there.

Need help working out where to start?
I can help with everything from your marketing strategy and online presence to websites, social media, Google, SEO and content.

See you Next Friday For Another Macrance Do’s + Don’ts

01/09/2026

Stuck on what to post? You're definitely not the only one

One of the biggest things I hear from small business owners is:

“I just don't know what to post.”

The trick is having a few content pillars to work from, rather than trying to come up with a completely new idea every time you open Facebook or Instagram.

A few content ideas almost any small business can use:

✨ Answer a question customers regularly ask
📸 Show behind the scenes of your business
⭐ Share a customer review
💡 Give a quick tip related to your industry
👋 Introduce yourself or your team
🎥 Show a recent job, service or product
📚 Educate customers about what you do
❓ Bust a common myth or misconception
🏡 Share something local or community-related
🔄 Show a before & after
🛠️ Explain your process or how something works
❤️ Share the story behind your business

But your content shouldn't just be a random collection of posts.

Having content pillars specific to your business gives you a framework to work from, keeps your content varied and makes planning SO much easier.

And this is something I can help with

I can put together a custom Social Media Content Guide for your business, including things like your:

✔️ Content pillars
✔️ Content ideas under each pillar
✔️ FAQs to turn into posts
✔️ Educational topics
✔️ Photo & video ideas
✔️ Reels ideas
✔️ Promotional content ideas
✔️ Keywords and SEO ideas
✔️ Suggested posting mix
✔️ Ideas tailored specifically to your industry, customers and goals

So rather than staring at your phone thinking “what the heck am I going to post today?” 😂, you'll have a bank of ideas you can keep coming back to.

Perfect if you want to manage your own socials but just need a plan and plenty of ideas to get you going.

Or, if you'd rather not do it yourself at all — I can help with the content creation and social media management too

📩 Send me a message if you'd like a personalised content guide created for your business.

27/08/2026

FRIDAY DO’S + DON’TS — Your Online Presence

Your online presence is a lot more than just having a page or a website.

When someone hears about your business, there’s a pretty good chance they’re going to look you up before they contact you. They might check Google, Facebook, Instagram, your website… or a combination of them all.

And you want what they find to make it easy for them to understand who you are, what you do, where you service and how to contact you.

A few simple things can make a BIG difference:

Keep your branding consistent across platforms
Make sure your contact details, hours and service areas are up to date
Regularly add recent photos, projects and work
Think about the words people are actually searching for
Keep your website updated
Don’t forget about your Google Business Profile
Make it easy for someone to take that next step and contact you

You don’t need to be absolutely everywhere online — but the places you are showing up should be working together.

Sometimes it’s not about doing more marketing. It’s about making what you already have work better.

If you’re not sure how your business is looking online, I can help with online presence audits, website refreshes, Google Business Profiles, SEO, social media and overall marketing strategy.

See you next Friday for another Macrance Do’s + Don’ts 🤎

26/08/2026

Posting regularly but still not seeing much growth on social media?

It might not be how often you're posting — it could be what you're posting, who you're talking to and what you're giving people a reason to do next.

A few things I often see holding small business pages back:

✨ Posting just to stay active, without a real purpose
✨ Only posting about products or services
✨ Not showing the people or personality behind the business
✨ Creating content for everyone instead of your ideal customer
✨ Forgetting keywords and local SEO in captions and profiles
✨ Not giving people a reason to comment, save, share or get in touch
✨ Looking at follower numbers instead of enquiries, clicks and actual customers

Social media isn't just about putting a post up three times a week and hoping for the best.

Your content should help people find you, get to know you, trust what you do and eventually take that next step — whether that's following your page, visiting your website, sending an enquiry, making a booking or buying from you.

And you don't need thousands of followers for social media to be working.

I'd much rather see a small local business with 500 relevant, engaged followers who could actually become customers than 10,000 followers who are never going to buy from them.

If you feel like you're constantly posting but not getting anywhere, it might be time to look at the strategy behind your content, not just create more of it.

Need a hand working out what to post or where your socials could improve?
Send me a message — I'm always happy to have a chat

23/08/2026

Reviews like this mean so much 🤎

I’ve loved working alongside the Farmers Warehouse team and being able to help with so many different parts of their marketing — from social media and content creation to SEO, campaigns, catalogues, digital design and everything in between.

One of my favourite parts of what I do is becoming an extension of a business rather than just being the person behind the screen posting to Facebook

It’s getting to know the business, throwing around new ideas, encouraging the team to get involved, finding new ways to promote what they do and helping keep everything moving in the right direction.

And yes… sometimes that means giving everyone a little push to get in front of the camera.

I’m very lucky to work with some amazing local businesses, and feedback like this is a lovely reminder of why I enjoy doing what I do.

Thank you to the Farmers Warehouse team for trusting me with your marketing and letting me continually throw new ideas your way!

If your business could use an extra set of hands with social media, content, websites, SEO, marketing or digital design, feel free to send me a message.

20/08/2026

FRIDAY DO’S + DON’TS — Choosing the Right Platforms

Does your business really need to be on Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube AND everything else?

Nope.

One of the biggest things I tell businesses is that you don’t need to be everywhere — you need to be where the right people are.

Before adding another social media platform, think about:
Who is your ideal customer?
Where do they actually spend their time online?
What type of content can you realistically create?
What are you trying to achieve?
How much time do you actually have to manage it?

A local service business might get great results from Facebook + Google, while a visual brand might benefit more from Instagram, and a B2B business could find LinkedIn much more valuable.

There’s no perfect platform combination that works for every business.

And being active and consistent on two platforms that make sense is usually much better than having six accounts you barely have time to update.

Choose your platforms with a purpose, not because you feel like your business should be on them.

And if you're not sure where your business should be showing up online, that's something I can help you work through too.

See you next Friday for another Macrance Do’s + Don’ts 🤎

Macrance

17/09/2026

14/09/2026

10/09/2026

09/09/2026

03/09/2026

01/09/2026

27/08/2026

26/08/2026

23/08/2026

20/08/2026

Address

Website

Alerts

Contact The Business

Shortcuts

Share

Category

Listing takedown request