Engine Scout

17/03/2023

Learn How To Source Winning Ecommerce Products. 🚚

When: April 5th @ 6:30pm
Where: 122 Cremorne St, Cremorne, VIC.

Expert Panel: Ellie Vaisman @ Sourci & Carlo Cajili @ BuyersCircle will answer your burning question on sourcing winning ecommerce products.

How To Register to attend:
If you aren’t a member of Ecomm Jungle you can join the Melbourne meetup (link in comments below) and RSVP to secure your spot for this Free event.

It’s a great place to network, learn from expert panellists and enjoy free drinks and pizza all while meeting other ecommerce people in a relaxed atmosphere.

Looking forward to seeing you @ Ecomm Jungle 🙈 🌴

28/10/2022

Come say 👋 @ The Melbourne Ecommerce Meetup.

Beginners welcome & it's 100% FREE to attend.

Our next meetup will show you how to increase sales conversions for Ecommerce.

Register to join now:

Discover the secrets behind conversion rate optimisation (CRO) for ecommerce. If you work or are interested in ecommerce then this meet-up is for you. On November 3rd, co

30/08/2022

Come and join our Ecommerce Marketing Meetup in Cremorne!

When: 1st September 6:30-8:30pm
Where: LaunchPad Create - 122 Cremorne St, Cremorne VIC 3121

Sneak Preview Of What We're covering

One of the biggest struggles with Facebook Ads is tapping into audiences that generate positive ROI. Many strategies you'll find online have mostly been beaten to death and with Facebook seemingly updating its platform every day how do you keep up?

This presentation will show you a simpler way to digest, understand, and immediately implement a proven FB ads strategy.

Learn how to scale Facebook ads, optimal campaign structure and how to create amazing content that gets sales.

Plus:

Discover audiences that generate positive ROAS
Structure your campaigns for success
Identify winning ads quickly
Create engaging content without costing a fortune
Scaling your campaign

**The meetup is limited to 50-75 people.**

Discover the secrets behind scaling Facebook Ads for Ecommerce. Between Tik Tok, iOS 14 and relentless ad bans, it's no wonder Facebook Ads has become more challenging. I

13/10/2021

Some exciting news!! We just launched our first ever product on Product Hunt!
Long story short: It’s a free tool to help you discover ‘Hidden Audiences’ on Facebook for targeting and I’m stoked to have this launched.
Would love a quick upvote on Product Hunt.

Facebook Ad Interest Hunter Discover Hidden Facebook Audiences You Didn’t Know Existed. Watch The ‘How To’ Video Here Target Facebook Audiences Nobody Knows About Reduce Your Facebook Ad Spend Instantly Get an Unfair Advantage Over Your Competitors 100% Free How It Works 1 Lorem ipsum dolor si...

25/08/2021

Ecommerce Merchandising is an often overlooked aspect of generating sales and revenue for ecommerce businesses.

Improving conversions on an ecommerce website is so much more than changing the colour of a button or the call to action you use.

Focusing on the customer experience (CX) will significantly increase your store's bottom line.

25/08/2021

Ecommerce websites share a common problem.

Customers are overwhelmed with choice and become paralysed trying to make a decision.

Giving customers too many choices reduces purchase confidence and leads to cart abandonment.

Think about it...

Would you prefer to choose between 20 different t-shirts or 4?

Narrowing the choice builds purchase confidence.

The question is...

How do you do this?

Make it easy for customers to find the products they're looking to buy with thoughtful product filters.

Product filters are your store's sales consultant helping customers find the right product.

So make sure your filtering on category pages is intuitive and makes sense to customers.

For example, if your store sells clothing then the following filters make a lot of sense:

- price range
- colour
- size
- fit (tight, tall, wide, maternity)
- activity (gym, outdoors, skate, casual, etc..)
- occasion (wedding, birthday, cocktail party, street, beach, etc..)
- fabric

The bottom line...

Thoughtful product filtering on your ecommerce site will make it easy for customers to find that perfect product and increase purchase confidence leading to higher conversion rates.

24/08/2021

On average 85% of shoppers abandon their cart when shopping online.

The crazy part?

Ecommerce businesses invest so much $$ into getting people to their store while not paying the same attention to cart abandonment.

Here are 8 proven strategies to reduce cart abandonment on your ecommerce store:

1. Use Trust Signals
2. Showcase Customer Reviews
3. Utilize Ecommerce Merchandising
4. Provide Excellent Customer Support
5. Offer Free Shipping
6. Set Up a Remarketing Campaign
7. Use High-Quality Product Images
8. Provide a Seamless Shopping Experience

27/05/2021

Fitness has been a growth industry for the past few decades and demand continues to flourish as people are becoming more health-conscious. Competition is fierce. So how can you gain a competitive advantage and stand out in a market that appears overcrowded? ⁠
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Head over to our blog where you can access our guide for specific marketing strategies and tips that will aid in your success! 👉 https://enginescout.com.au/fitness-marketing/

26/05/2021

Plantation Paper already had a loyal customer base established from over 30 years working in the industry but wanted to expand their footprint online to start selling more of their printing and paper supplies. They already had an eCommerce website but the site wasn’t receiving much traffic and sales were minimal through the online store. They wanted to change this with the overall goal to increase sales with a long-term, sustainable approach.⁠
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Engine Scout began work in March 2020 and over the past 12 months up until May 2021, the campaign has resulted in more than 440% increase in targeted organic traffic.⁠
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More importantly, their website now has consistent online sales that are generating a positive ROI and outpacing their initial SEO investment. Sales are generated on autopilot as a direct result of the SEO campaign.

18/05/2021

Can you optimize your product page for better SEO ranking? That's a YES! ⁠
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Follow us for more SEO tips and comment below if you have some questions you'd like us to answer. This helps us to create more content that's interesting and useful to you!

16/05/2021

Spiked your interest? Head over to our blog where we explore this topic further. Make use of our FREE GUIDES and discover useful tools to take you to the next level!

14/05/2021

Is Pay-Per-Click Advertising for you? Head over to our blog to learn more about the benefits and decide wether this is a viable option for you!⁠
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Other questions on your mind regarding PPC? Comment below 🔻⁠