Green Hat

Green Hat We're an integrated marketing agency specialising in B2B and ‘considered purchase’ marketing throughout APAC. We’re a digital marketing agency dedicated to B2B.

We help our clients thrive using data-driven digital and inbound marketing. Our services include strategy, content marketing, lead nurturing, marketing automation and social media. Industries we specialise in are ICT (high-tech), professional services, financial services, industrial and any business dealing in ‘complex and considered purchases’. Green Hat Social Media House Rules

Green Hat wants

to promote a friendly, informative and enjoyable online experience for members of the Facebook community. Therefore, content and comments containing any of the following are not allowed for posting on our page and will be removed as soon as possible:

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When GoGlobal set out to grow beyond its employment of record (EOR) roots and launch a broader suite of business & corpo...
27/11/2025

When GoGlobal set out to grow beyond its employment of record (EOR) roots and launch a broader suite of business & corporate services, they needed more than a new look, they needed a brand that reflected their ambition.

After a competitive pitch, GoGlobal chose Green Hat to lead their rebrand. Together, we built a thought-to-finish” solution that transformed how the business shows up globally.
- A strategic discovery program that defined GoGlobal's customers and brand personality
- A bold new creative platform, visual identity and brand personality
- A redesigned website with smarter, more intuitive UX/UI
- A design system featuring real GoGlobal employees and a modern, globally inspired aesthetic

The result? A mature, confident brand that mirrors GoGlobal’s expanded capabilities — and one their teams across the world have wholeheartedly embraced.

We are so proud of the work done by our team and it gives us great joy to see that this work was acknowledged as the Best Web Experience at the BBN Golden Bee awards!

Want further insights about GoGlobal's rebrand: https://hubs.la/Q03W0mgp0

If AI is reshaping the B2B buying journey, what does that mean for how your brand shows up, influences stakeholders, and...
20/11/2025

If AI is reshaping the B2B buying journey, what does that mean for how your brand shows up, influences stakeholders, and earns trust?

We are bringing together a panel of experts to unpack the latest insights in our upcoming webinar, and we’d love to weave your real-world challenges into the discussion.

Leading the discussion is our Managing Director Stuart Jaffray
Blackhawk Network's Marketing Director APAC; Mark Phillips
NEXTDC's Head of Marketing; Glenn Flower
And our very own Chief AI Officer; Jakob Naumann

Tell us what you’re wrestling with in the comments, and we’ll bring your question into the live discussion.

Register today and join us Thu, Nov 27 | 12–1 PM AEDT
https://hubs.la/Q03V9nDf0

B2B buyers are thinking differently, and AI is quickening the pace.In our upcoming webinar join Marketing leaders as we ...
13/11/2025

B2B buyers are thinking differently, and AI is quickening the pace.

In our upcoming webinar join Marketing leaders as we discuss how AI is transforming the buyer journey and what your brand can do to stay visible and credible in this new era.

94% of buying parties use AI tools to research and validate decisions, and more than half are pulling sales teams in months earlier to demystify the “AI inside” their chosen solutions.

Learn how to make sure your brand doesn't fall behind and shows up as part of the AI solution.

Register now to attend: Thu, Nov 27 | 12–1 PM AEDT
https://hubs.la/Q03SX4X00

We’re usually humble bees but… WE WON five Golden Bees! 🐝✨led by McCain’s Grown local, loved local—Best Brand Strategy &...
06/11/2025

We’re usually humble bees but… WE WON five Golden Bees! 🐝✨led by McCain’s Grown local, loved local—Best Brand Strategy & Best Integrated/Omni-channel at the 2025 global BBN Awards.

More wins across Web Experience, Use of Martech and ABM with Workday, GoGlobal and REAGroup. Big thanks to our clients and our team.
🐝✨🏆🐝✨🏆🐝✨🏆🐝✨🏆🐝✨🏆

For an in-depth review of the winning campaign, please enjoy the full case study: https://hubs.la/Q03RYSnt0

The ROI of brand isn’t invisible it can be measured. Demand gen is easy to attribute. Brand isn’t but that doesn’t mean ...
05/11/2025

The ROI of brand isn’t invisible it can be measured. Demand gen is easy to attribute. Brand isn’t but that doesn’t mean you can’t track it.

Use metrics like:
-Share of search
-Buyer engagement scoring
-Funnel-aligned attribution models

Brand deserves better reporting, not less investment.

For more marketing insights for 2025-26, download the full report:
https://hubs.la/Q03RJSwh0

Typically, all members of the buying team have gone through 8 to 9 purchase journeys in the same product or service cate...
29/10/2025

Typically, all members of the buying team have gone through 8 to 9 purchase journeys in the same product or service category over the course of their career. Much of their experience with the winning vendor comes from prior evaluations. That’s why it’s no surprise that 72% of the 5.5 vendors evaluated are placed on their shortlist on day one of the buying journey.

Find out what you need to do to get on that shortlist early. Download Green Hat’s latest APAC B2B Buyer Journey Research Report today: https://hubs.la/Q03QG_q30

AI is impacting the tempo of APAC B2B buying. Buyers are reaching out 12 weeks earlier, driven by uncertainty around “AI...
23/10/2025

AI is impacting the tempo of APAC B2B buying. Buyers are reaching out 12 weeks earlier, driven by uncertainty around “AI inside” solutions, as well as economic uncertainty. The buying cycle is shorter and the the buying team is smaller.

Together with , we surveyed 632 B2B organisations to unpack the way buyers buy. Get the 2025 APAC B2B Buyer Journey Research Report here - https://hubs.la/Q03PDh070

15/10/2025

While AI isn’t changing how decisions are made, it’s changing when they happen. Against a backdrop of economic uncertainty, APAC buyers are accelerating decisions in 2025.

We will be hosting a webinar at midday (AEST) on 22nd October to unpack the findings from the research and the implications for B2B marketers.
Register for the webinar: https://hubs.la/Q03NC-pl0

Before the webinar read the report to find out why APAC B2B Buyers are buying faster and earlier (and how AI is influencing the process).
Download the report: https://hubs.la/Q03NCZ5B0

02/10/2025

Brand is the shortcut to shortlist.

Brand awareness ranked as the top success priority for 2025, yet demand gen still gets more funding. In long, anonymous buying journeys, 'winning' brand awareness is how you get the buyer to shortlist you. If you don’t invest in brand now, you won’t be considered later.

For more marketing insights for 2025-26, download our CMO Budget & AI Priorities research report (155 respondents): https://hubs.la/Q03LFvgT0

APAC B2B Buyers are reaching out even earlier, on a more compressed journey than before, and AI is driving a lot of that...
01/10/2025

APAC B2B Buyers are reaching out even earlier, on a more compressed journey than before, and AI is driving a lot of that. These are some of the insights from our upcoming 2025 APAC B2B Buyer Journey Research Report launching at the B2B Marketing Leaders Forum in Singapore on 8-9 October.

🗣️ Don’t miss Stuart Jaffray’s keynote session sharing key findings.
💬 Message us for an advance copy.

Our ABM-at-scale framework helped Korn Ferry identify ICP-fit accounts, activate 6sense intent, and deliver content by p...
25/09/2025

Our ABM-at-scale framework helped Korn Ferry identify ICP-fit accounts, activate 6sense intent, and deliver content by persona and buyer stage.

Check out the case study to see how our thinking drove measurable pipeline impact: https://hubs.la/Q03KJycw0

We’re thrilled to welcome Kerry Cunningham (ex-Forrester VP, now Head of Research, 6sense) as our guest in Singapore at ...
24/09/2025

We’re thrilled to welcome Kerry Cunningham (ex-Forrester VP, now Head of Research, 6sense) as our guest in Singapore at the Singapore B2B Marketing Leaders Forum.

Catch Kerry in the IT/Tech Track and have a conversation with the Green Hat team about the future of B2B buying.

Attending the forum? Reach out to get some facetime with Kerry and the Green hat team between 8-9 October.

Address

Level 1, 39 Burwood Road
Hawthorn, VIC
3122

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+61392909777

Website

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