09/09/2021
You need to find your niche...
Social media is a tricky beast and we tend to want to be as big online as possible. We crave to have more followers and get as many eyes on our content or product as possible. This is understandable, but does it lead to more sales and engagement? Well not always ๐ค
What if you found a group of people that are invested and interested in what you are doing? A niche of people that will always interact with your content and buy your products. They are not there to be popular, they actually care about you, your product/service, and your business ๐ข
Finding a niche can be tough, but is well worth the effort. Here are some things you may want to ask yourself:
๐ญwhat are my interests and passions?
๐ญwhat problems can I solve?
๐ญhow can I narrow down my niche?
๐ญwhat is the competition doing/not doing?
I'll use Proteus Digital as an example. When I first launched I was producing content left, right, and centre in order to get myself out there. My goal was to get as many people to look at my content and follow me. I was hungry and wanted to share my skills with the world. While this was not necessarily wrong, it was a scattered approach out of desperation and hope ๐ฎ
I reflected, I asked questions. I found that my passion lies in helping local businesses to reach more people and have higher engagement. I can help people solve the problems of navigating the digital landscape by assisting in social media, ads, and SEO. Then it occurred to me that my niche is Tasmanian businesses and it had been staring me in the face the whole time. I had overlooked this as I did not want to limit my customer base, not realising that targeting my niche is actually more beneficial ๐
This led to keyword search and instead of using general hashtags like that are flooded, I can use which is less crowded and more in line with my niche ๐
So find your niche and your people. You and your business will benefit from it, trust me!
Not sure where to start? Get in touch today and we can have a chat about how to find your niche ๐