Soch Studio

Soch Studio We produce stunning content and knockout marketing strategies for businesses like yours.

PSA: Gen Z doesn't want brands to market to them. They want brands to hang out with them. 🫶🏼
04/03/2025

PSA: Gen Z doesn't want brands to market to them. They want brands to hang out with them. 🫶🏼

If your product was copied & sold for a fraction of the price, would your customers still choose you? 🤍
24/02/2025

If your product was copied & sold for a fraction of the price, would your customers still choose you? 🤍

 skin’s Instagram bio reads:“one of everything really good ✨”And as much as this absolutely grinds my grammar-obsessed g...
20/02/2025

skin’s Instagram bio reads:

“one of everything really good ✨”

And as much as this absolutely grinds my grammar-obsessed gears, I think they’ve kinda nailed it.

Why? Because when I read it, I don’t just think of Rhode - I hear Hailey Bieber saying it.

This is no accident. Hailey *is* Rhode. The name? Her middle name. The brand voice? All hers.

By infusing her personality into the brand’s copy, Rhode doesn’t just sell skincare - it sells the Hailey Bieber experience. And that’s what makes it so magnetic.

When your audience feels like they’re engaging with you, not just a product, they buy in at a whole different level. 🤍

ATTN: Hobart Businesses! 📣We're looking for two local businesses to be featured in an exclusive case study as part of ou...
03/09/2024

ATTN: Hobart Businesses! 📣

We're looking for two local businesses to be featured in an exclusive case study as part of our upcoming course at Soch Studio. This is a fantastic opportunity to get hands-on guidance and showcase your brand to a wider audience.

Criteria:

✔️ Based in Hobart, Tasmania
✔️ Open to collaborating on content strategy
✔️ Willing to share insights and results publicly

If this sounds like you, or if you'd like to find out more, we'd love to hear from you! Get in touch with me at [email protected] to express your interest.

Let’s create something amazing together. 😄

Got spring on our mind... Here's what we've been pinning lately. 🍋
27/08/2024

Got spring on our mind...

Here's what we've been pinning lately. 🍋

Notice how I craft this Instagram caption? Very demure. Very mindful. I'm making sure every word adds value before I hit...
20/08/2024

Notice how I craft this Instagram caption? Very demure. Very mindful. I'm making sure every word adds value before I hit 'post'.

No idea what I'm talking about? Subscribe to our newsletter, 'Trend Trackers,' for your weekly scoop on the latest in brand and marketing trends! ⭐️

Writing Trend Trackers is honestly the highlight of my week—it's where I dive deep into the most creative (sometimes wild!) happenings in the marketing world and break them down into actionable insights just for you.

Link in bio. Seeya there! 💻

What a joy to host The Coffee Network on Saturday! ☕️✨This is a networking event we hold every second month for people i...
05/08/2024

What a joy to host The Coffee Network on Saturday! ☕️✨

This is a networking event we hold every second month for people in Tasmania who are passionate about business, marketing, or media.

If you're interested in joining the next one, you can register now via the link in our bio, and I'll keep you in the loop. ✉️

Photos:

Excited to share our latest blog post: "The Olympics Go Gen Z" 🏅🇫🇷The 2024 Paris Summer Olympics are set to be more Gen ...
25/07/2024

Excited to share our latest blog post: "The Olympics Go Gen Z" 🏅🇫🇷

The 2024 Paris Summer Olympics are set to be more Gen Z-friendly than ever. With new sports, social media strategies, and influencer partnerships galore, the games are evolving to captivate the next generation of fans.

Discover just how these changes are reshaping the Olympics, and what they mean for brands aiming to connect with this dynamic generation.

Read the full blog: link in bio. 🫶🏼

What are your thoughts on this Gen Z-focused approach?

Images via:

Happy Saturday! 🤎As much as we try to detach from business on the weekends, you'll probably find us in a cosy cafe somew...
19/07/2024

Happy Saturday! 🤎

As much as we try to detach from business on the weekends, you'll probably find us in a cosy cafe somewhere, caffeine-fuelled & buzzing with new ideas. 😅

What’s your favourite thing to do on a Saturday?

I'm a huuuge podcast gal. What's your go-to business / marketing podcast?! 🎧 Let me know in the comments! 🙏🏼
18/07/2024

I'm a huuuge podcast gal. What's your go-to business / marketing podcast?! 🎧

Let me know in the comments! 🙏🏼

✨ Last week,  took a dramatic step by wiping their Instagram account clean. This bold move was a prelude to their highly...
04/07/2024

✨ Last week, took a dramatic step by wiping their Instagram account clean.

This bold move was a prelude to their highly anticipated rebrand, teased with the bio: “BOLD AWAKENING — 02.07.24”.

Now, it’s time to dive into what this "bold awakening" really means for Witchery and its loyal followers.

Read more about our thoughts in today's Trend Trackers newsletter. Link in bio! 💌

*TUDUM* 7 times 's marketing team thought outside the box... #1 Their current Twitter bio isn't just, "We're an on-deman...
25/06/2024

*TUDUM*

7 times 's marketing team thought outside the box...

#1 Their current Twitter bio isn't just, "We're an on-demand internet streaming service." It currently reads: "I always want to be watching interviews with Claudia Jessie."

#2 The Bridgerton Ball in Melbourne & New York allows fans of the show to experience the Bridgerton world IRL.

#3 Netflix House is coming to malls in Pennsylvania & Texas in 2025 - it's an immersive experience much like Disneyland, but for Netflix fans.

#4 Last week Netflix reacted to a bunch of comments under their post announcing a new movie "Under Paris" by designing four fake movie posters and tweeting this response.

#5 I'll never forget this eerie activation at Sydney Harbour to promote the launch of around Halloween.

#6 is laced with product placement! In the month after Season 2, demand for rose in 7/8 markets compared to the month before.

#7 To celebrate the launch of season 4, Bondi Beach dwellers were graced with a huge portal to the upside down.

Which one's your fave?! 🎬

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