Iceberg Digital Marketing

24/09/2026

We’ve recently launched a new website for Inspired Mind Lab.
Inspired Mind Lab is bringing hands-on STEAMM workshops to young Tasmanians, and we’ve built the website that will help them do it.
From introducing the concept to parents, through to explaining the workshops, who they’re for and how to register, there was a lot this website needed to get right.
What you see is only part of the build. Like an iceberg, much of the work sits out of sight, from how people move through the site to the Google Forms and Humanitix integrations handling registrations and ticketing.
The result is a website with plenty of personality and all the practical pieces in place to turn interest into workshop bookings.
Have a look around:
www.inspiredmindlab.com.au

10/09/2026

Google Search Console now supports Instagram, TikTok, X and YouTube. Add each account as a property, and you can see how that content is performing in Google Search, including the search terms bringing people to your posts.
Which matters because your website was never the only way people find you through Google. A reel, a short, or a post can surface in Search or Discover, and until now there was no straightforward way to see whether it had.
Worth being clear about what it isn't. This is search data, not social engagement. No likes, comments or views. What it shows is how people are finding your content through Google, and what they were searching for when they did.
If you're already posting on any of these platforms, the data is there whether you look at it or not.

https://developers.google.com/search/docs/monitor-debug/analyze-social-video-content

28/08/2026

A clinic that books surgical and aesthetic appointments is one business. A clinic that also runs a 200+ product skincare store is another. London Plastic Surgery & Advanced Aesthetics needed one website to do both.

We rebuilt the website on Shopify so patients could book and customers could shop, improved search visibility so people looking for those treatments locally could find the practice, and carried the same brand through social and in-clinic materials.

Sandra Verhoeven, their Public Relations and Marketing Coordinator, said it best:

"We've seen a clear rise in new patient inquiries and, more importantly, an increase in valuable, long-term clients who align with our services."

Full case study here: www.icebergdigital.marketing/lps-case-study

06/08/2026

Most websites seem fine at first glance, but when we audit them, the same patterns keep coming up.
A first time visitor cannot tell what the business does within five seconds. The words on the page are internal jargon that does not make sense to the customer. The site has not been reviewed in over a year. On a mobile device it is hard to read and navigate. The content font is the same decorative font from the logo, which looks beautiful in a design but makes it hard to follow what you are trying to say.
Small gaps. Real cost.
If any of this sounds familiar, our free 30 minute digital audit is a good place to start.
icebergdigital.marketing/free-digital-audit

31/07/2026

Being embedded in two business communities across Australia and Canada means we understand the challenges local businesses face in both markets. Serving clients across borders has taught us that local connections matter everywhere. Staying present in the communities where our teams live and work makes us better at what we do for every client we serve, wherever they are.

It is why our membership in Business Eastern Shore in Hobart, Australia and the London Chamber of Commerce in London, Ontario, Canada matters to us.

21/07/2026

Beneath the Surface
Most business owners choose their Google Business Profile category once and never review it.

It is easy to treat as an administrative task. Yet after your business name, the primary category is the biggest factor in whether you appear in local search results. Google adds, renames, and removes categories from a list of more than 4,000, without notification.

This means a better, more specific category may have appeared since you set yours. Yours may have quietly been renamed.

You get one primary category and up to nine secondary ones. Most businesses use a fraction of that.

If you have not looked since you set up your profile, it is worth ten minutes of your time.

29/06/2026

If you have spoken to Fiona before, there is a fair chance she shared the backstory of why she and Lilly named our company Iceberg Digital. Which makes it all the more fitting that, until this month, she had never actually seen one.

That changed in Alaska. It was a trip that came together through a series of small, serendipitous moments she chose to follow, even when logic suggested otherwise. And there she finally came face to face with the real thing, drifting through a fjord in the Stikine Icecap. Then the crew did one better. They scooped a 13-kilogram piece of glacier ice straight from the water and placed it in her arms. Denser than she imagined, smooth in places, patterned in others, and far older than it looked.

She talks about the moment a piece broke from the glacier with a sound the tour guides call white thunder, and the strange feeling of holding something so old, so heavy, and so briefly hers.

This is the Fiona we know. Someone who will follow a quiet feeling across the world to stand in front of a wall of ice, and come home changed by it.

27/05/2026

Tonight, we had the pleasure of sharing some practical digital marketing insights with the Business Eastern Shore community at the Motor Yacht Club of Tasmania.

Thank you to everyone who came along, shared their experiences, asked such great questions, and stayed to chat afterwards. It is a privilege to be in the room with so many passionate local business owners and a reminder of exactly why we do what we do.

Thank you to Business Eastern Shore for having us.

05/05/2026

We are excited to announce that our very own Fiona Carvalho will be speaking at the next Business Eastern Shore Business After 5 event!

If you are a small business owner in Hobart thinking about your digital marketing, or wondering whether what you are currently doing is actually working, this is the session for you.

Fiona will be covering websites, SEO, social media, digital advertising, and automation, giving you a practical framework you can start using straight away.

Spots are limited so grab yours now: https://www.businesseasternshore.com.au/event-6681001

We hope to see you there!

Our next Business After 5 features Fiona Carvalho from Iceberg Digital Marketing.

This session will give you a new way to think about marketing, wherever you are in your business journey.

Digital marketing is not about replacing the trust that word of mouth builds. It is about making sure that what they find reflects the reputation that earned the referral.

A cohesive digital presence protects what you have already built, extends your reach, and ensures everything a potential customer sees inspires the same confidence as the recommendation that brought them to you.

Don’t miss this opportunity to gain valuable insights and connect with local leaders and be part of the dynamic Business Eastern Shore community.

Register now at: https://www.businesseasternshore.com.au/event-6681001

06/03/2025

Did your 2025 digital marketing planning session sound something like this?
🗣️ “Our performance is solid!”
🗣️ “Actually, it’s not. We could be doing much better.”
Or this:
🗣️ “What should our target KPI be?”
🗣️ “I’m not sure… just pick a number.”

If this feels familiar, you’re not alone. These conversations are still happening in teams across the board. Why? Without proper benchmarking, setting goals and measuring success become a guessing game.
But it doesn’t have to be this way. We’ve helped countless small businesses benchmark and audit their 2024 digital marketing performance to build a clear roadmap for setting realistic goals and making more intelligent decisions.

📊 Stop leaving your success to luck. Take control by ordering your digital marketing audit today!
👉 To book - https://www.icebergdigital.marketing/contact

What’s your biggest challenge when it comes to planning for 2025? Let’s chat in the comments! 👇