Myriad Research

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Hobart, TAS
Myriad Research

We are a Tasmanian owned, qualitative and quantitative market and social research consultancy.
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10/09/2026

Research projects on the go: 🚌
Topic: Bus perception and usage
Target audience: Tasmanian population
Methodology: Online data collection survey
📌 Objectives:
Understand perceptions of zero emission and hydrogen buses in Tasmania and evaluate usage patterns.

19/08/2026

"We’ve found working with Myriad to be a fantastic experience. The guidance provided on survey design, helping to ensure we get the information we need from the survey, and supporting us to understand and interpret the results is invaluable. We would be lost without it!"

03/08/2026

Research projects on the go:
🔍Concept Testing
Topic: Community safety
Target audience: Tasmanian teens
Methodology: Quantitative concept testing
📌 Objectives
• campaign traction (how well it connects with target market segments)
• campaign appeal (particular aspects liked/ disliked)
• campaign effectiveness (understanding of the campaign’s key messaging, call to action)

14/07/2026

"Over the past 18 months, Myriad have delivered three high-quality research projects for our organisation. The team brings a deep understanding of our research needs and have consistently produced effective screening, discussion, and reporting documents."

25/06/2026

Research projects completed:
🏠 Brand health research
Target audience: Tasmanians aged over 65. Tasmanians aged over 40 years, who have a living older relative and industry representatives
Methodology: Quantitative mixed methodology
📌 Objectives
• brand awareness
• competitor analysis
• brand understanding and perception

04/06/2026

"The Myriad team provided an excellent service from initial contact to final report. They were friendly, professional, available and engaged with how our business works and with understanding what we wanted to find out from the survey."

21/05/2026

Research projects completed:
🔥 Community fire safety research
Target audience: Local residents in at risk areas
Methodology: Quantitative Telephone Survey
📌 Objectives
• community consultation to engage with residents
• inform the development of Community Bushfire Protection Plans for each area
• determine preferred ‘nearby safe place’ and community asset protection priorities

06/05/2026

"TasRecycle has had a very positive experience working with Myriad Research, and we are proud to partner with a Tasmanian research agency for our bi-annual market research survey.
The level of strategic advice, integrity, professionalism and the innovation of the software they use is exceptional."

01/04/2026

📍 Where I live: Pets edition: Howrah, Tasmania
Image courtesy Myriad Research Participant Panel member
🍏 Our panel of Tasmanian registered research participants can reach all demographics and regions – connecting you to who you need to.

Address

100 Elizabeth Street
Hobart, TAS
7000

Website

https://www.myriadresearch.com/, https://linktr.ee/myriad_research

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