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Monday 8:30am - 5pm Tuesday 8:30am - 5pm Wednesday 8:30am - 5pm Thursday 8:30am - 5pm Friday 8:30am - 5pm Saturday 9am - 12pm

Gray Matters Advertising

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Gray Matters Advertising

WELCOME to Gray Matters Advertising (GMA) - an innovative and intelligent company specialising in advertising, marketing, branding and public relations.

22/09/2021

We are looking for a permanent part-time graphic designer/Mac operator with top-level organisational and typesetting skills and demonstrated ability in Adobe Creative Suite; interpreting brand guidelines; and time and project management.

We are also seeking a permanent part-time digital marketing co-ordinator. You may already be in the media game and looking to grow your skills or a beginner that needs that first break. You will be a creative content producer with knowledge of social media marketing platforms and the Google suite of products. Salary based on experience.

Follow: https://graymatters.com.au/recruitment

13/08/2021

Exciting news for Tasmania with the opening of the Hedberg - the latest addition to Hobart’s creative precinct.

We were very proud to be involved in the creation of this double-page spread for the Mercury to announce the official opening.

23/06/2021

60 years on and the royal babies are still making headlines.

In some weird way, maybe it's reassuring to know your grandma was just as fascinated with the lives of strangers as you are.

When you compare the two covers, it's immediately apparent just how much more information we try to cram infront of viewers today.

Which do you think is the more effective cover?

17/06/2021

The iconic black and red cross has become a well-established and easily recognisable symbol of the festival. You’ll notice the logo looks a little different each winter as it morphs and adapts to embody the sub theme of that year’s festival.

Take a look at the last few iterations and see if you can recall what the corresponding themes were.

15/06/2021

We recently found this gem of an ad hiding on the walls of a Salamanca
restaurant. Do you know which one? (The Mercury, circa 1887)

12/05/2021

International Nurses Day is celebrated around the world every May 12, the anniversary of Florence Nightingale's birth.

Today, we acknowledge and celebrate the wonderful work that nurses do, taking crucial decisions that affect the future of healthcare and the health of the world.

Here at GMA, we advocate for investment in nurses, the need to improve their conditions and care for their health so that they can create sustainable health services for the future.

If you want to be part of the future of Tasmania's health care system, go to jobs.tas.gov.au and keyword nurse.

marketing

27/04/2021

Today is international prime rib day, and yeah, we could have played the wagyu card and picked any Australian beef commercial, but after looking (trust us we looked), none of those feature kiwi NBA phenom Steven Adams.

Whether you follow his aggressive on court play or know him for his off-court resemblance to Aquaman, there is no denying that if you sit a 7ft new Zealander on the back of a ute and ask him how he feels about steak, you are guaranteed some marketing gold.

The campaign was produced and executed by the in- house team at the Oklahoma Beef Council and was launched alongside the “Steve’s Steak of the Month Club”. Contrary to what you may expect, this club will only ever have one member. As a clause in the partnership, Steven received a monthly delivery of his favourite steak’s compliments of the council, for every month he continued to represent Oklahoma on court. In his own words -

“I eat beef all the time. I smash steaks.”

So get down to your local and smash some steak in celebration of international prime rib day and while you are at it, let us know what your favourite athlete/ brand partnership is.

26/04/2021

How do you make highlighters cool?
It’s as if the answer is too obvious. Though it’s hard to praise the originality here, you also may have a tough time arguing the marketing benefits of tying your brand to Star Wars.

If you are going to make a Star Wars advertisement, you best remain true to the source material. If you don’t, there is a massive, dedicated fan base ready to blast your product to pieces.

Thankfully, this is one of the better implementations, with the design features of the highlighter not only taking the place of the kyber crystal that powers the saber, but also continued throughout the construction of the almost plastic- like hilt. If you could somehow draw plasma energy from ink, we are convinced that this is what a compacter saber would look like.

24/04/2021

You may be thinking we got lazy and just took a quick snap of our office desk this morning. Believe it or not this is actually a campaign run by Swedish Telcom company Telia, so you can direct your clever or lazy comments towards them.

Aiming to relieve the office sized hole in the hearts of those stuck working from home during the pandemic, Telia auctioned off a fully functional home office kit, complete with an irritating printer, a half full fruit basket, left over coffee bread from the morning staff meeting, a dried-out Whiteboard pencil, a permanent marker that looks like a Whiteboard pencil, an empty stapler and your messy colleague’s old coffee mugs. Basically, all the details to help your home office feel more like the real office.

The kit received over 13 000 bids with all proceeds being donated to Swedish NGO’s.

23/04/2021

In honour of International stationery week (yes, this is a thing), we will be featuring a few hand-picked advertisements that are either promoting or featuring humble office equipment. These features are great examples of how you can utilise creative design to inject character into seemingly boring products to stoke just as much excitement in the consumer as would anything else.

Although we may not totally agree that this is an appropriate use of a stapler, we must admit it makes for some striking imagery.

Bulgarian NGO ‘Careers with a Cause’ launched this campaign aimed at school-leavers entering the workforce. The company chose to showcase the dangers of embarking down an unfulfilling career path, and offered an alternative trajectory, where you could not only participate in engaging work but also help others in the process.

11/04/2021

From an ad with next to no copy to one with almost nothing but. Arnotts took a bit of an interesting tact in advertising this promotional competition by burying it in a retro-esque newspaper excerpt.

To say long copy simply doesn’t work is a bit of an over-generalisation. And the marketing science is there to back this up. If the copy is good enough, people tend to read it. The question then becomes, do you think Australia’s best chocolate biscuit produced an ad with good enough copy?

To add my own 2cents, the copy here is well- written, witty and perfectly fits the tone Arnotts were shooting for. If it were me however, I may have figured out a way to position the cash prize front and center, rather than hidden under 6 paragraphs of supporting text.

Address

Level 3, Suite 12, 31-33 Salamanca Place
Hobart, TAS
7004

Opening Hours

Monday	8:30am - 5pm
Tuesday	8:30am - 5pm
Wednesday	8:30am - 5pm
Thursday	8:30am - 5pm
Friday	8:30am - 5pm
Saturday	9am - 12pm

Website

https://graymatters.com.au/

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