Gloo Advertising

Gloo Advertising Creating thoughtful identities & experiences through branding, design, digital & media Our philosophy is simple: Gloo is advertising that sticks.
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10/09/2026

We made an ad with Jack Riewoldt. Not a bad day (or two) at the office.

The new Creative Homes Tasmania - Statewide campaign is now live, launching Jack as their brand ambassador and celebrating what it means to build with the right team. Because when you are building a home, the process is as important as the end result.

A great Tasmanian partnership and a very fun one for Gloo to bring to life. Take a look.

Oi Studios

A fresh new look for Creative Homes Tasmania - Statewide.With the business expanding statewide, it was time for the Crea...
24/08/2026

A fresh new look for Creative Homes Tasmania - Statewide.

With the business expanding statewide, it was time for the Creative Homes brand to grow too. But rebranding an established business isn’t always about leaving the past behind.

The existing house icon cleverly brought together the ‘C’ and ‘H’ of Creative Homes, creating a recognisable link to the brand’s history that was worth holding onto. We refined the mark, simplified the wider identity and introduced a distinctive green for Creative Homes to own.

The result feels fresh, modern and ready to represent Creative Homes across Tasmania, without losing the recognition built over the years.

Truly Tasmanian, now with an identity to match.

10/08/2026

A logo and visual identity might be the most visible parts of a brand, but they’re really just the icing on the cake.

A memorable brand starts with knowing who you are, what you stand for, what makes you different and where you fit in the market.

Get the positioning right, and the creative has something meaningful to build on.

At Gloo, we love working with organisations that are making a genuine difference in our community.When CatholicCare Tasm...
22/07/2026

At Gloo, we love working with organisations that are making a genuine difference in our community.

When CatholicCare Tasmania came to us, they were looking for greater clarity in how they communicated the many services and programs they provide. The challenge wasn't a lack of purpose, it was finding a simple way to express the heart of everything they do.

Through a strategic process of stakeholder consultation and executive workshops, one idea kept emerging: the journey.

Time and again, we heard stories about hope, opportunity, and meeting people where they are, whatever season of life they're in. It wasn't about stepping in to solve people's problems. It was about empowering them, walking alongside them, and providing support when it's needed most.

That thinking became the foundation of the new pathway symbol. A reminder that none of us can always see what's around the next bend, and that sometimes the greatest difference we can make is simply being there to walk alongside someone.

Congratulations to the CatholicCare Tasmania team on the launch of your new brand. Thank you for trusting us with such an important story.

Imagery by Oi Studios

13/07/2026

Once again, we made the annual pilgrimage to The Design Conference, and once again came home with our cups full, our brains buzzing, and that familiar feeling of being inspired and challenged to keep lifting the bar.

Huge credit to Matthew Haynes, who has created something incredibly special. You can feel how much he genuinely cares about the design community. And equal credit to everyone behind the scenes who somehow manage to keep the whole thing running (and keep Matt in line). Thanks to Heidi Fitzgerald for being a legend travel buddy!

Looking back over the week, I realised it wasn't just individual talks that stuck with me. There were a handful of themes that kept surfacing, no matter who was on stage.

⭐ Lead with purpose.
Find work that aligns with your values and creates genuine impact.

⭐ Stay endlessly curious.
Protect play. Keep learning. Keep asking questions. Never lose the joy that made you fall in love with creativity in the first place.

⭐ Choose connection over comfort.
The best ideas don't come from everyone thinking the same way. They come from collaboration, diversity and being willing to lean into a little discomfort.

⭐ Build systems, not just motivation.
Great work isn't built on inspiration alone. It's built on habits, accountability and showing up consistently. Don't just start strong. Finish strong.

⭐Remember we're all human.
Relationships matter. Community matters. Creativity is messy, and that's part of what makes it worthwhile.

I left feeling recharged, creatively restless in the best possible way, and excited to create the next thing.

Until next year. Chontelle ✌

15/06/2026

If your website feels like a maze, it might be time for a change. A website that’s easy to navigate should be a priority. If you’re unsure whether your site is working for you, follow Jenna’s steps to find out.

When you’re ready to create a stronger, more functional website we can help.

If you haven’t seen the current campaign 'The Nod', aimed at encouraging drivers to slow down through roadworks, it’s be...
27/04/2026

If you haven’t seen the current campaign 'The Nod', aimed at encouraging drivers to slow down through roadworks, it’s been doing the rounds on social media, and you'll find it on our page.

To support the campaign, we extended the messaging using the same cheeky tone to reinforce a serious point: roadworkers deserve respect and safety while on the job.

A proud Gloo moment - this was our second year running winning the Creativity for Inclusion category at The Diemen Award...
09/04/2026

A proud Gloo moment - this was our second year running winning the Creativity for Inclusion category at The Diemen Awards, for the Homelessness, Housing and Beyond installation.

Created in collaboration with CatholicCare Tasmania, Loreto Community Housing and St Joseph Affordable Homes, the installation responded to the way homelessness is often misunderstood or spoken about in abstract terms, making it harder to connect with the real experiences behind it.

Our approach was to keep it simple and easy to engage with. The work took shape as a walk-through installation inside a shipping container, guiding people through real stories, facts and pathways in a clear, considered sequence, allowing space to pause, reflect and take it in.

The creative needed to be accessible while still holding the weight of the subject. We carefully considered layout, typography and hierarchy to make the content easy to follow across different ages, backgrounds and levels of English, shifting the focus from statistics to lived experience.

Set at Mawson Place during Homelessness Week, the installation created a visible and welcoming space for people to stop, learn and reflect, helping make homelessness more understood and less abstract within the Hobart community.
Our team is very grateful to have been part of this project.

Address

Level 11, 39 Murray Street
Hobart, TAS
7000

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

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+61362313723

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