Kim&Co. Agency, Hobart (2026)

02/07/2025

It’s been a hot minute since I posted — not because I’ve disappeared, but because things have been full-on (in the best possible way). Between client campaigns, strategy sessions, and a LOT of coffee… it’s been go go go at Kim&Co.

One recent win I’m proud of? A marketing campaign we ran that doubled a client’s enquiries in just a few weeks. Yep — when the right message meets the right audience, magic happens.

I’m also deep in something really exciting (and close to my heart) — working with a not-for-profit on a campaign that genuinely matters. It’s the kind of work that reminds me why I do what I do. Can’t wait to share more soon.

So yes, I’ve been quiet online, but loud behind the scenes.
Big energy. Big heart. Big things coming.

Thanks for sticking around – Kim

12/02/2025

I’m working with the Statistical Society of Australia on their International Women’s Day campaign.

Here is How to Market Around Big Events Without Looking Like a Bandwagoner

Events like International Women’s Day aren’t just a chance to slap a hashtag on a post and call it a day. If you want your marketing to actually stand out (and not feel like a last-minute homework assignment), here’s how to do it right:

🎯 Plan Ahead (Like, Yesterday) – If you’re scrambling for ideas the day before, you’re already late. A solid campaign needs strategy, storytelling, and maybe a Pinterest board of inspiration.

💡 Be Real, Not Cringe – Audiences can smell inauthentic marketing from space. If your brand doesn’t support women, don’t just show up on IWD like you’ve been leading the charge. Align your message with what you actually stand for.

📢 Hashtags Are Not a Marketing Plan – Sure, helps with reach, but if your post is just a stock photo and a generic caption… yawn. Say something original. Make people think, laugh, or engage.

🤝 Make It About People, Not Just Your Brand – Highlight real stories, celebrate your team, feature voices that matter. If your IWD campaign is just “Look at us, we care,” you missed the point.

📊 One Post Won’t Cut It – If your whole strategy is “Post once and move on,” please… stop right now. Create a series—maybe a behind-the-scenes, a Q&A, or a spotlight on badass women in your industry.

🔄 Keep the Momentum Going – When the event is over, don’t ghost the cause. Recap highlights, share key takeaways, and show how you’re continuing the conversation.

Moral of the story? Don’t just show up—show up and contribute. Make your marketing matter.

Now tell me—what’s the next big event your brand is jumping on? Drop it below 👇

11/02/2025

Selling Without the Ick Factor 🫢

Let’s talk about selling… because, let’s be real, no one wants to feel like that pushy salesperson who slides into your DMs like, “Hey, hun! I have an AMAZING biz opportunity for you!” (Instant block.)

But here’s the truth: If you believe in what you sell, you’re not selling—you’re helping. And helping shouldn’t feel icky, right?

So, how do you sell without feeling like a greasy used-car salesman in a plaid suit?

✔ Show, don’t shove: Let your product/service speak for itself. Share testimonials, case studies, and behind-the-scenes content instead of yelling, “BUY NOW OR ELSE!”

✔ Talk like a human: No one trusts a business that sounds like a corporate robot. Be you. Crack a joke. Throw in a dog meme (because why not?).

✔ Solve, don’t spam: People buy solutions, not sales pitches. Help them see why your thing is the thing they need, without making them feel like they’re in a hostage situation.

✔ Confidence, not cringe: You don’t need fancy gimmicks or pressure tactics. If your offer is good, trust that the right people will see the value.

Bottom line? You don’t have to be sleazy to sell—you just have to be smart. And if you need help making your marketing feel effortless instead of awkward, you know where to find me.

🚀 Kimanco.com.au

11/12/2024

🎄 Holiday Marketing Survival Tip: People are out here shopping like it’s an Olympic sport — don’t let your business be the “forgotten gift card.”

Slide into their holiday shopping lists with festive promos, cheeky emails, and social posts so good even Santa would double-tap. (Fun fact: 30% of annual sales happen during the holidays — aka, now’s not the time to play shy.)

Ready to be the holiday MVP? Kim&Co. is here to sprinkle that marketing magic like glitter at a Christmas craft party.

✨🎁

02/12/2024

Business owners, let’s talk marketing styles:

🅱️ ‘I’ve got this! Who needs help when I can just duct-tape my marketing together with YouTube tutorials and blind optimism?’ (Spoiler: the tank is EMPTY, but the denial is FULL.)

🅰️ ‘Everything’s running great, but I’m calling in the pros before I end up in the “DIY Marketing Hall of Shame.”’ (A genius move—because who really wants to reinvent the wheel?)

Whether you’re coasting on fumes or driving with a full tank, Kim&Co. is here to fuel your marketing journey. Let’s take your business from 🚗 to 🚀.

So… which one are you today? Be honest. No judgment (okay, maybe a little).

26/11/2024

Pinch me now… seriously, someone pinch me!

As I sit here reading this incredible letter of congratulations from a parliamentarian (yes, you read that right—a parliamentarian!), I can’t help but feel like I’m in a dream. A little surreal, and definitely one of those “pinch me” moments.

Who would’ve thought that someone like me—a foreigner, a creative soul who packed her bags and settled in beautiful Hobart—could receive a Business Excellence Award? Moving to Australia was a leap of faith. Starting a business in a tight-knit city like Hobart? Another leap. But wow, what a journey it has been.

This award isn’t just about the recognition; it’s proof that dreaming big, working hard, and staying true to yourself can lead to amazing things. For anyone out there doubting whether their dreams are too big or if they belong—hear me out: you absolutely do.

To my fellow small business owners, hustlers, and dreamers, take this as your sign to keep going. The late nights, the brainstorming sessions that lead to caffeine overload, the moments of doubt—all of it is worth it.

And to Hobart, thank you for welcoming me, quirks and all, with open arms. I’m still pinching myself over how far Kim&Co. has come—and this award is just the cherry on top.

Dream big, work hard, stay kind—and maybe one day, you’ll find yourself reading a letter like this too.

Eeek! Onwards and upwards! 🚀

26/11/2024

Hi, Kim here! 👋🏼 I’m thrilled to announce that starting in January, I’ll be working with the Statistical Society of Australia to support their communications, marketing, and membership acquisition efforts.

This is an exciting opportunity to collaborate with a leading industry body for statisticians and data scientists across Australia. As someone who loves working with membership-based organisations, I can’t wait to dive in and contribute to their amazing community.

Stay tuned for updates—2024 is already shaping up to be an incredible year!

We have a few openings for the first quarter of 2025, so give us a shout if you need help with business development, marketing, design and communications. 🌈

20/11/2024

Client Review Spotlight! ✨

“Nothing was a problem.” That’s right—whether it’s stubborn widgets, sneaky typos, or a colour palette debate, we handle it all with style and a smile. 😊

Big shoutout to David from Decking Supplies Tasmania for the glowing review! We loved bringing their vision to life with a sleek, sustainable website.

If you’re ready for a stress-free digital upgrade, you know where to find us.

14/11/2024

Five months ago, I took a leap of faith and launched Kim&Co with nothing but my passion, my skills, and a heart full of hope. Fast forward to today, and I’m holding the 2024 New Business Excellence Award! 🏆

Starting Kim&Co wasn’t just about pursuing a dream; it was about believing in myself when the odds weren’t exactly in my favour. I entered an industry teeming with established players, armed with big budgets, big teams, and big ads. And then there was me—a one-woman show with whole lot of grit.

In my very first month, I landed six marketing retainer clients. No magic, no shortcuts. Just years of experience, relentless business development skills, and a drive that could move mountains.

To those who are scared to bet on themselves: You can do this. Your path might look impossible now, but sometimes the hardest journeys lead to the most beautiful destinations.

12/11/2024

If your business had a marketing personality, what would it be? 🙃

A) The Silent Observer – Posts once a year, forgets passwords, wonders why no one engages.
B) The Try-Hard – Uses ALL CAPS, hashtags every word, and still somehow gets 3 likes.
C) The Meme Lord – Always on trend, but no one knows what you actually sell.
D) The Marketing Pro – Knows their audience, posts with purpose, converts followers into loyal clients.

Be honest—where are you on this scale? 👀 Let us know in the comments!

And hey, if you’re not proud of your current answer, don’t worry. We can turn your “A” into a solid “D” (in the best way possible). 😉

07/11/2024

When Steve came to us, his marketing strategy was basically… hoping for a miracle. His website was a ghost town, his social media posts got fewer likes than his grandma’s knitting updates, and his phone? Silent as a library on a Monday.

Steve’s exact words: “I feel like I’m shouting into the void!”

Challenge accepted. 💪

We rolled up our sleeves, gave his brand a bold makeover, and unleashed a marketing strategy that packed a punch.

Within weeks:

🔸 His website traffic skyrocketed 🚀
🔸 His inbox flooded with booking requests 📧
🔸 His grandma? Now officially jealous of his engagement stats

Steve’s no longer shouting into the void. He’s shouting “HELP, I NEED TO HIRE MORE STAFF!” 🎉

This is what we do. We take small businesses from invisible to irresistible. Ready for your glow-up? Let’s talk.

30/10/2024

Just wrapped up my last client call for the day, and it’s 8pm. And guess what? I’m genuinely happy. Yes, it’s late, yes, I’ve been at it for hours… but the energy is real.

My last meeting wasn’t just another check-in. It was inspiring, it was mind-blowingly awesome, and it left me buzzing with that spark. It reminded me exactly why I chose this path. Being in business isn’t just about the work—it’s about the why. I get to build my dream while helping other entrepreneurs build theirs. I get to sit across (or on a screen!) from people with stories, with fire, with a vision, and I get to be part of that journey.

Every call, every connection, it’s a reminder that this work has meaning. I get to meet people from every walk of life, hear what drives them, and in some small way, contribute to their success. I get to make a difference—not just in their business, but in their story.

So, here’s to the late nights, the early mornings, the long hours that don’t feel long when you’re doing something you love. Here’s to every entrepreneur out there, chasing the dream, putting in the work, and building something real. This journey isn’t easy, but it’s ours—and that’s worth everything.

Kim&Co. Agency

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