Wakeford Digital

06/06/2026

Particularly in the trades and services space, businesses rely on phone snaps to show off their work and quite often, this just doesn't cut it 😓

Working alongside the team at Lilley Media, Joinery Aspects Tasmania reached out for a new website with professional photography and video a part of the package.

The result? Images that actually do the craftsmanship justice.

The main benefit also often overlooked by business is the photos don't just live on the website - the team then used them across Instagram, Facebook and social media ads; anywhere else they need to make a strong first impression.

That's the thing we find about quality media; you shoot it once, and it keeps working for you.

02/06/2026

We’ve been loving the Telstra ads lately - you know the ones with the felt puppets, stop motion, little characters going about their day across Australia.

It got us thinking…. what would a Hobart version look like? 🤔

So we had a play with and put together a few scenes.

Can you guess each of the locations - check out the rest in the comments and let us know which one’s your favourite!

01/06/2026

A little start of the week throw back to a filming job for Toyota and 🤘

This was an epic week where we joined up with to show him what Tassie is all about.

Helicopter rides to the peninsula, private MONA tours, yummy feeds and symphony serenades… this event literally had it all.

Wrapped it up with a 4min feature for participants to remember their Tassie trip and it’s been a great relationship with FCM from this.

Dom’s slowly getting back into work after being on leave and we’re excited for some video projects to come.

26/05/2026

Grab a bottle and the candles because has had a visual update 🛀

Lara from developed the initial concept which served the community brilliantly, and since moving onto the big wide world, Wakeford Digital have jumped on board to help Judy with the Tubs digital load.

The recent updates to the website see an expanded homepage, sharing more information, content areas and bigger visuals - while at its core is the updated Tubs Trail.

Previously this was a Google Maps embedded onto the website but we've completely redeveloped this entire area, becoming the hero focus of the site and utilising an advanced setup that pulls from the listing's data that’s used on the rest of the website.

We've also been helping Judy and the Tubs team grow their social media through consistent posting and different content ideas; represents a full spectrum of the Wakeford Digital team.

Our social media guru Lucy has been handling the posting while Yousaf worked on the website updates, with Vince helping develop specific content. Dom oversaw the ins and outs while coordinating the moving parts too.

We also had the internship team help with some of the listing data, including longitude and latitude inputs that helps the Tub Trail function as it does.

Anyway, if you're looking for your next Tassie tub stay, check out the trail and the new website. Let us know what you think!

21/05/2026

Well, happy Friday folks...

Google rolled out its May 2026 core update today (😬) and if your rankings have been bouncing around this week (for those who check) - that's probably why...

A quick rundown of what's happening: A core update is Google reshuffling how it decides which pages deserve to rank.

It's not a penalty and it's not aimed at anyone in particular but a broad refresh that runs a few times a year, and this one will take up to two weeks to fully settle (so expect movement through to early June).

Main question is what it means if you run a business here in Tassie?

You might see your Google rankings climb, drop, or wobble over the next fortnight. Totally normal during a rollout. The worst thing you can do right now is panic and start tearing your website apart based on a bad day.

Google's advice hasn't changed in years (and they repeated it again today): make genuinely useful content for actual humans, not for the algorithm.

The sites that tend to win these updates are the ones with real expertise, original information, and a clear reason to exist. The ones that slip are usually thin, repetitive, or written purely to game search.

Dom's insight is that for a local business, that "real expertise" angle is genuinely good news.

A Hobart trades business or a Launceston studio that knows its stuff and writes like it actually does the work has a natural edge over generic content farms.

💡 One practical tip: don't read your Search Console data yet.

Google reckons you should wait at least a week after the rollout finishes before judging anything, so your baseline is the weeks before May 21 compared against performance once the dust settles in June.

In short: sit tight, keep doing good work, and check back in a couple of weeks.

07/05/2026

Forty years of exhaust, steering and suspension know-how, now with a website to match 🚘

The Moonah Mufflers team have been the go-to workshop for Hobart drivers since the early 90s, and we recently teamed up to bring their online presence in line with the quality of work coming out of the Gormanston Road shop.

Cleaner structure, clearer services, easier for new customers to find them - have a look at moonahmufflers.com.au.

(Ps. Great to team up with Caroline from .photography to update the visuals for the project)

01/05/2026

A little end of week throwback to an incredible experience from 2025 - getting shipped off to LA for a five day filming blitz with the FCM crew 🇺🇸

While an absolute whirlwind, highlights included private tour of Warner Bros, filming exclusive food and drink venues, LA Dodgers baseball game and for those that saw Dom’s personal story - high fives with Adam Sandler.

We’re firmly grounded back in Tas for 2026 and working through some editing projects, it was great to go through some of the images again of what was an epic trip!

29/04/2026

Word of mouth gets you so far - a proper website takes you the rest of the way 🤝

Grant and Insite Solutions and Joinery had the reputation already, what they needed was the digital presence to match.

We built a clean, image-led website with individual service pages, Webflow CMS for ongoing project showcases, and a structure ready to support SEO and ad campaigns down the track (while also helping with some initial social media setup).

The result is a credible online hub that supports every quote, meeting and referral already in motion.

Check out the full project run down at https://www.wakeforddigital.com.au/projects/insite-solutions-and-joinery

28/04/2026

When someone asks ChatGPT "who's a good web designer in Hobart?", the AI doesn't show ten links - it picks one or two businesses and recommends them.

So the question worth asking: is yours one of them? 🤔

AI referral traffic grew 527% in the first half of 2025 alone, and visitors arriving from AI tools convert at four to five times the rate of regular Google traffic (they've already done their research in the chat).The good news is that getting AI-ready isn't a rebuild.

It's the same fundamentals done properly:
- Clear, comprehensive content that actually answers questions
- Schema markup so AI tools can read your site without guessing
- A Google Business Profile that's been touched this decade
- Technical health (speed, mobile, clean code)
- Content that's specific to you and your patch, not generic filler

New blog post breaks down how to check where you stand and what to do about it. Link in comments.

Mar 12, 2026 - Is your website ready for AI-powered search? Learn how to check if your site is optimised for AI search engines (and what to do if it's not....)

26/04/2026

Monday's here again, and before the week swallows you, the Wakeford Digital team have compiled three quick SEO wins you can knock over in an hour to give your website a boost.

Let's jump in...

Fix your page titles:
The title tag is the blue link people see in Google search results. If yours says "Home" or just your business name, you're invisible for the things people actually search for. A format like "Primary service | Location | Business name" tells Google (and your customer) exactly what you do.

Add alt text to your images:
Google can't see your photos, it reads the alt text instead. Skip this and a chunk of your site is invisible to search. It's also the single easiest accessibility win on most websites.

Update your Google Business Profile:
For local search, this matters more than your website. Most businesses set it up once and never touch it. A fresh photo, a recent post, and accurate hours can lift you above competitors who haven't logged in for a year. All free, all stuff Google actually cares about, and all the things most Hobart small businesses leave sitting.

Happy Monday!