Wakeford Digital

16/09/2026

We're teaming up with Hobart community organisation Understorey Network today and tomorrow to capture a series of educational videos about planting, seed sowing, seedling care and more.

Dom's own thumb has gotten a little greener in the backyard over the last few years so an opportunity to filming gardening related content was an easy choice 🪴

Yousaf, Lucy, new intern Naren and the team are back in the office working away on our ongoing and upcoming website and marketing projects - busy week at Wakeford HQ.

14/09/2026

We've recently launched the new website for Cykel Architecture, a Hobart architectural firm we've worked with for a while now 🤝

The old site had served the practice well, but as Cykel's focus sharpened, a refresh was overdue.

We worked closely with Stephen and the team to craft a look and feel that actually reflects how they work, then rebuilt the layout and content around it.

Under the hood, we built the projects and team areas on Webflow CMS, so both Wakeford and client can update project and staff details easily without touching the design.

On the surface, the aesthetic pairs strong imagery with considered, restrained content, more white space to let the work breathe than the old site had, and subtle animations and interactions throughout that support the experience without overdoing it.

Next step is building out the services content further, so the site does an even better job of showing the range of what Cykel does, from aged care through to commercial and residential work.

Thanks again to Stephen for the opportunity and looking forward to continuing to work together.

09/09/2026

We welcomed intern Naren to the Wakeford Digital team last week and, alongside our website developer wizard Yousaf, set an initial task of a fun slider animation for the Wakeford Digital site 🤓

Great to have another intern in the office for the upcoming months, to develop their learning and skills in the IT sector here in Tasmania, where the focus will move from brief writing to website development, design work in platforms like Figma, utilising AI, social media and working on client projects.

Looking forward to sharing some of the outputs Naren achieves over the internship.

02/09/2026

Consistent content that feeds into content has been at the core of Nomac Built rise in the digital space - where we're celebrating working with Zak and Tom for 1 year now 🎈

From charting a plan over a coffee at the dining table to full books and a growing team, we've loved seeing the growth of the Hobart building business and playing a small part in helping.

An interesting takeaway which we feel is so Tassie specific is how hyper-local both marketing and leads can be - with the guys having a strong focus on the Southern Tas (Kingston, Huon etc) regions paying dividends.

The photo and video content has helped not only kickstart the growth of their socials but provide something that can often get overlooked by new businesses - consistency.

Having a bank there ready to go and being able to use the media on socials, website, adverts etc has been invaluable in keeping things fresh and moving the needle.

With the foundations now set (no pun intended), really looking forward to what the next twelve months bring with a special thanks to Zak and Tom for their trust in what we do 🤝

25/08/2026

A bit of a throwback, but a project still doing plenty of good: the Tasmanian Bike Collective 🚲

TasBC mentor and train young people through the medium of bikes, creating places for them to grow and build skills for life. We built their website a while back now, and it's great to see it still serving the community day in, day out.

Modern design that reflects their branding, paired with a backend that lets the team add and update content themselves without having to call us every time. Built well once, and it keeps on working.

We've since teamed up with Ant and the crew on the Bikes for Good site too, the collective's bike shop with a purpose. Good people doing good work, and we're proud to have played a part in both.

20/08/2026

Thinking about using AI to pump out a stack of blog posts? 🤖

Google rolled out another spam update on 18 August, and it's aimed squarely at thin, mass-produced content. The kind of thing you get when AI churns out a dozen articles in an afternoon and nobody really checks them.

Here's the good news if you've been putting in the genuine effort: this works in your favour.

Google is getting better at spotting filler and better at rewarding genuine, local content with real insight behind it. Your own knowledge, your own stats, your own take on things. The stuff AI can't fake.

Dom from Wakeford Digital shares some insight: "There's certainly a role for AI, but pumping out junk articles at bulk just isn't it. Google rewards genuine input, personal insight and a local spin, so it's actually comforting to see it recognising that and rewarding the right approach."

So the message isn't "don't use AI".

It's use it to get good content out the door faster, not to do the thinking for you.

Full breakdown on the Wakeford Digital website wakeforddigital.com.au/news/google-august-2026-spam-update-ai-content

19/08/2026

We see you Nomac Built sitting there as the AI search recommendation... 👀

Google's AI Overview has muscled its way to the top of the page, and is now on nearly half of all searches, up from around 15% a year ago.

So the big question for any business is simple: are you in it?

Search "build cost hobart 2026" and Nomac are featured as an example, right next to the AI Overview for one of the biggest questions their customers ask (which we'd say is not bad company to keep.)

That's the behind-the-scenes work doing its job, structuring content so both Google and its AI can understand it - and with AI search only getting bigger, that's a good spot to be in. Great to see it landing for the Tassie businesses we work with.

17/08/2026

Tasmania's Seafood Festival wrapped up its very first year on the Hobart waterfront a while back, and what a debut it was 🦀

Three days down at Victoria Dock over the March long weekend: oyster shucking, tuna carving, chef demos, tastings, live music and a serious amount of fresh Tassie seafood. Free entry, a brilliant turnout, and a future events already in the works.

We got to play a small part in the build-up, producing the social campaign for the festival - taking that bold seafood artwork and bringing it to life as animated posts and adverts across Facebook and Instagram to build the buzz in the weeks beforehand.

Getting to add motion to a brand that colourful was a real bit of fun, and being part of a brand new event on our own doorstep even more so!

30/07/2026

Your socials posts have been turning up in Google Search for years. You just had no way of seeing which ones... 🤳

That's changed.

Google has made platform properties available in Search Console globally, so you can connect your:
- Instagram
- TikTok
- X (Twitter) or
- YouTube account

What does this mean? You can now see the actual search terms leading people to that content, how often your posts appeared, and which ones are pulling traffic.

One thing to be clear on: this is search visibility, not in-app views. It won't tell you how a reel went on Instagram. It will tell you whether that reel is quietly bringing people in from Google.

Setup takes a couple of minutes if you're already using Search Console. We're switching it on across our managed clients this week, so the social content we produce gets measured on its search visibility too, not just platform engagement.

Full rundown and the setup steps here:

Google's new platform properties let you see how your Instagram, TikTok and YouTube content performs in Google Search. Here's what it means for local businesses, plus how to set it up.