Beyond Luck Consulting

08/05/2023

Nominations for this year’s Tasmanian Tourism Awards close in just three weeks so now is the time to select your category/ies and nominate online. As I will again be coordinating the Entrant Support program for TICT, I am unable to consult privately on submissions (for any state) - but, if you’re in Tassie, please make use of the free online workshops and mentoring program which will guide you through preparing a high-quality entry yourself.

03/04/2023

This is a call out to all the:

Successful Tourism Operators and Dynamic Tourism Professionals
Innovators, Creators and Successful Small Business Operators
Thought Leaders, Agitators, Advocates, and Change Makers
Government and NGO Leaders with something big and practical to say.
Gurus, Business Consultants, Mentors, Academics and Research Professionals

We Need you!

Over the next few weeks TICT will be curating the program for the 2023 Tasmanian Tourism Conference, Positive Impact 2.

If you think you have something to say to contribute to the program, we'd love to hear from you!

We are particularly looking for contributors on the following priority themes:

Contemporary Destination Planning and Management
Consumer Research and Insights
SME Marketing - Online, Social, B2B, Consumer
Specialist Tourism Skills - trade, product development, visitor experience and interpretation
Digital Technology, including AI
Climate sustainability and the circular economy
Accessible and inclusive tourism
Good design in tourism architecture
Tourism in protected and culturally significant areas.
The Tasmanian visitor experience - food, wine, heritage, art, culture, and nature.

But if your area of expertise or passion point is not on this list, please don't be shy reaching out - challenge us!

For all the deets and to register your interest visit: https://tict.com.au/conference/2020-tasmanian-tourism-conference-call-presenters/

07/11/2022

Congrats to all of the finalists and award recipients in this year’s Tasmanian Tourism Awards! It was my absolute pleasure to mentor so many of you during the submission-writing and entry process through my role with Tourism Industry Council Tasmania. I feel privileged to have worked with 18 of the 22 gold winners, ten silver medalists, and two bronze recipients - each amazing, dedicated, and professional operators who were so deserving of this recognition.

A special shout out also to the many first-
time entrants and writers - even though not all of you went home with a medal this time around, your commitment to your businesses, our industry, and the awards program is absolutely commendable and I look forward to working with you again.

Lastly, wishing our gold medalists all the very best of luck at the Australian Tourism Awards in March, where I’m sure your passion will shine through!

The UNESCO World Heritage-listed Port Arthur Historic Site, 90 minutes’ drive southeast of nipaluna/ Hobart, is a must-see destination in lutrawita/Tasmania. One of Tourism Australia's Cultural Attractions of Australia and spanning over 40 hectares with more than 30 historic buildings to explore, ...

02/07/2022

LEARN HOW TO USE THE NEW TVS ANALYSER

Looking for free tourism data right at your fingertips? Tourism Tasmania invites you to an industry webinar that will show you how to navigate the new TVS Analyser and how to interpret the data. Recently upgraded to an interactive dashboard, the TVS Analyser website provides access to Tasmanian Visitor Survey (TVS) statistics.

The webinar will be run via Zoom and will include time for questions.

• Friday 8 July, 10:00 - 10:50am REGISTER HERE https://zoom.us/webinar/register/WN_2SKcAMMZTL-IsKYNV15mLQ

• Tuesday 19 July: 2:00 - 2:50pm REGISTER HERE https://zoom.us/webinar/register/WN_DBgZJgbhQOKZkWQdnQHESQ

If you are unable to attend either of the sessions, a recording will be made available via Tourism Tasmania’s newsletter.

Industry webinar session introducing the TVS Analyser, hosted by Tourism Tasmania

19/05/2022

Voting closes at midnight on Tuesday, 1st June 2022.

Bicheno, Devonport, Launceston, Richmond, Sheffield, Stanley, and Strahan are all finalists.

By voting for your favorite entry you will go into the draw to win one of three Weekend Getaways at one of Tassie's Top Tourism Towns!

24/03/2022

Welcome to Beyond Luck's page!

Beyond Luck is owned and operated by me, Kelly Woolley (Luck), a business and marketing professional with a passion for tourism and hospitality.

Combining fifteen years of marketing experience with twenty years spent working across various facets of tourism and hospitality, I provide a holistic approach to project management. Offering strategic business planning and marketing support, I also provide a range of business writing services.

This page will occasionally share relevant articles and industry-specific info, news, and successes. It's also an avenue for businesses to connect with me if you'd like to start a conversation about how we could work together.