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Impactiv8

Impactiv8 is an award winning Digital Marketing agency in Melbourne, helping to scale businesses profitably using the power of digital marketing.
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We achieve this through consultancy, coaching, implementation services and the Click Engage Convert Academy. Impactiv8 is a digital marketing education and consultancy agency in Melbourne, with expertise in:
🌟 Digital marketing strategy
🌟 Facebook ads
🌟 Google ads
🌟 Email marketing
🌟 Website optimisation
🌟 Content creation (including blogs, podcasts, webinars, videography, photography, and design)
🌟 AI assisted marketing strategy

04/06/2026

"I feel like everyone else gets AI and I just don't."

I hear this almost every week. Usually said quietly, like a confession.

Underneath it is a belief that there's some technical knack you're missing. A clever trick. A magic prompt. A tool everyone else found first.

Spoiler alter: being good at AI has almost nothing to do with being technical.

The people getting brilliant results aren't the tech wizards. They're the ones bringing a handful of very human skills to the table.

And the good news is that you almost certainly already have them.

You've been quietly building these exact skills your whole career as an expert in what you do. You just haven't been told they're the ones that matter.

I've broken down what they are, and why being an expert in your field is the very thing that makes AI work for you, in a new blog post. Link in the comments.

Have a read, then go and prove it to yourself.

03/06/2026

Meet Kevin. Kevin was our safari guide at Inverdoorn, and he was exceptional at his job.

He always had our best interests at heart. He knew exactly where to look and would take us straight to the animals, in the right order, so we never wasted a minute. Kevin made sure we were first out of the gate each morning and the last vehicle home each night, so we squeezed every drop of value out of every single drive.

On day one, the elephants were thin on the ground. So on day two, Kevin took us to them first, and we came home with a camera full of elephant shots to round out the collection we'd already captured.

He knew every animal on that reserve. Whatever we asked, he had the answer. And he had this uncanny knack of answering our questions before we'd even thought to ask them.

And for all his expertise, it never felt like a generic, herd-everyone-through-the-same-loop tour. Kevin would ask us what we wanted to see next. Even though he was the one behind the wheel, he made us feel like we were in the driving seat, with the whole experience shaped around what mattered to us.

Everyone needs a Kevin. Someone who's a true expert in their field, who can read the whole landscape, and who guides you straight to what matters without the wasted laps.

And here's where I'm going with this... When it comes to AI and your marketing, that's the role I play.

Right now, most business owners are driving in circles. Searching YouTube, hoping they stumble across something useful. Burning hours they don't have. What they're missing isn't another shiny tool. It's a guide. Someone who knows the terrain, knows what to do in what order, and takes them straight to the things that actually build a more profitable marketing system.

That's the whole point of what I teach. You stay in the driver's seat. I help you read the landscape, skip the dead ends, and get full value out of the tools you already have, so AI grows your business without growing your workload.

You lead. AI assists. And a good guide makes all the difference.

I will happily be your Kevin.

02/06/2026

Back on Aussie soil after a brilliant trip to South Africa, short on sleep but high on stories.

The last couple of weeks were a lot, in the best possible way. I chased my husband around the Cape Town Marathon, swirled and sipped my way through the vineyards of Stellenbosch, and watched the rise and fall over the African bush on safari.

And while I'm on the subject, let me introduce you to a few of my new-found friends. A giraffe who struck a pose like a true professional, an elephant raising a trunk to say hello, a zebra minding his own business, a rather serious-looking buffalo, and a lion and lioness who left no doubt about whose turf we were on. Swipe through. They're every bit as magnificent in person.

I've returned home thoroughly jet-lagged, and yet I'm also buzzing to be back at work.

Because while I was away, the next AI MegaClass refused to leave me alone. I'd be on a tour bus, or three glasses into a Stellenbosch red, and my brain would keep coming up with ideas. (My husband will happily confirm I'm hopeless at switching off. He's long since made his peace with it.) So I would be constantly taking notes, eagerly awaiting my return to action them.

So here I am on day two of being back at work. A little jet-lagged, a lot inspired, and properly excited about what I'm building for you next, as I madly take action on all those notes.

More on the AI MegaClass very soon.

Meanwhile, tell me, can you switch off when you're on holidays or is that where your best ideas come from? I am definitely the latter.

01/06/2026

Linnet Hunter, Wild Sky Coaching is one of our Click Engage Convert Academy Superstar Converters.

Through her business, Wild Sky Coaching, she supports artists to ease overwhelm, find calm, and build sustainable creative practices.

Since joining the Academy, Linnet has built a brand-new website with confidence, collated years of testimonials into a powerful resource, and overcome the challenges of promoting herself online. She credits the Academy’s guidance and community with removing the isolation of solo business life and giving her clear direction.

Her dedication to learning and applying new skills makes her a true Superstar Converter.

Read the full Superstar Converter spotlight to learn more about her journey:
https://clickengageconvert.com/superstar-converter-linnet-hunter/

26/05/2026

When someone opens ChatGPT and asks ""who should I hire for [what you do]?", do you show up?

Most business owners assume they do. They've got a website. They're active on social media. They've put in the SEO work.

But when they actually check?

They're either invisible, or being described as someone they used to be, not who they are now.

That was me too. I ran my own AI visibility audit and scored 4.3 out of 10. Epic fail!

But the good news is that there is a fix, and it's much easier than you probably think.

This is exactly what I shared when I joined Suzi Dafnis on the HerBusiness Podcast a few weeks back, and I am delighted to announce that this episode is now live.

We chatted about why AI visibility is becoming just as important as SEO, how you can find out what AI is actually saying about you right now, and how to fix it if it's not accurate (or you aren't showing up at all).

If you want to show up when your ideal clients go looking, this interview is well worth your time. Link to listen in comments.

25/05/2026

A few months ago, I searched my own name in Perplexity.

What came back was technically accurate but completely out of date. It described an old version of me. The Facebook Ads specialist. The agency owner. The podcast host I haven't been since 2020.

If a potential client had asked AI to recommend someone with my actual current expertise, I wouldn't have shown up at all.

That was my wake-up call.

Because in the AI era, you don't win by ranking higher. You win by being the answer. You win by being named.

When someone asks ChatGPT, Perplexity, Gemini or Claude, "Who's the best at X in my niche?", those tools don't return a list of ten blue links anymore. They name specific people. And the people getting named aren't necessarily the ones with the deepest expertise. They're the ones with the clearest structure.

That insight reshaped everything I do, and became the foundation of the presentation I gave on stage at AI Business World a couple of weeks ago.

I've now turned the whole talk into a blog post, where I unpack:
⭐️ The audit I ran on myself (and the cringey score I got the first time round)
⭐️ The three signals AI uses to decide who to recommend
⭐️ The exact framework I built to improve every one of them
⭐️ The proof it's working, including the opportunities that started showing up once I had the system in place (speaking at AIBW being one of them)

Link to read the blog post in the comments.

If you've been quietly wondering whether AI tools would recommend you to your ideal clients today, this is the perfect place to start.

20/05/2026

I have a new AI Dream Team members. Her name is Daisy Daily Documenter, and she's a Skill I created.

She's scheduled to run inside Claude Cowork at 4pm each afternoon. Her job is to look at the transcripts of my Claude sessions, the files I built, and the Notion entries I touched, then picks the most share-worthy story. From there, she writes three social post variations of that story in my voice, so I can pick the one that lands best, edit if I need to, and hit publish.

Notice what's happening here.

Daisy isn't replacing my voice. She isn't making up content for me. She's sifting through what already happened in my day and surfacing the moments that are worth talking about. The story is real. The expertise is mine. The work she's doing allows me to build in public so that other people can understand that I am not just talking about AI. I am actually using it across all aspects of my business in new and exciting ways every single day.

There's power in sharing those stories, but I quite often just don't get around to it. Until Daisy sprang into life.

Getting AI to write a generic LinkedIn post about a topic you barely have a position on doesn't demonstrate expertise. However, there is massive value in having AI surface the interesting things you're already doing that you might take for granted, and then sharing it with your audience so they can see that you're actually walking the walk.

Your voice is yours. Your stories are yours. Your expertise is yours. A good AI system like this doesn't replace any of that. It just makes sure the world actually gets to hear about it.

19/05/2026

"You are a super star."

That's what Meredith said to me a while back. But today, that kudos needs to be redirected elsewhere.

Here's why.

Today, I set Claude Cowork on a task that's been sitting on my wish list for years... pulling together all the testimonials and positive feedback I've collected over almost 15 years in business.

The reason I had been putting this off is that they're scattered absolutely everywhere. Google reviews. Our kudos channel on Slack. Emails buried in my inbox. That dreaded "Screenshots" folder. Bits and pieces scattered across the digital equivalent of every kitchen drawer in the house.

I asked Claude to dig through all of it (or at least the obvious places) and see what it could find. Then I got on with my day.

It worked away in the background, occasionally tapping me on the shoulder when it needed input. By the end of the day, I had a Notion database with more than 300 social proof quotes ready to use on sales pages, in emails, in social posts, or just to read when I need a pick-me-up.

And there are probably loads more buried in places I haven't even remembered yet.

Claude didn't just dump them into a list, either. It categorised everything. Date, who said it, permission status, their email (so I can ask permission to share if I don't already have it), what product or service it relates to, when and how the feedback came in, who's mentioned, star rating, and more.

It even created a Gold/Silver/Bronze power rating for each testimonial without being asked. Nice touch, Claude.

Then I asked it to pick a short quote from my new Kudos Database to share as a social tile to accompany a post about what we'd done today, and it chose this one from Meredith. Claude's choice made me laugh.

So I just want to flip it. Claude, "you are a super star".

A task that's been on my wish list for years, (mostly) done in less than a day, with only a few minutes of guidance from me. And I say mostly done, as I only unleashed Claude on a few places. A task for another day now is to dig a little deeper and see what else we can uncover.

Thank you, Claude Cowork, for making this possible.

15/05/2026

Past Loren really does make some questionable decisions at times. Like booking me in for four presentations over four consecutive business days, each presentation needing a complete build from scratch. Plus two 2hr coaching sessions and several client meetings. That’s a lot of prep and a LOT of talking.

Three days down, one to go. I am just happy that there is a weekend between the third and fourth day. I am well and truly ready to collapse.

Lucky I love what I do, or I wouldn’t put up with this kind of treatment from past Loren. Time to go hug my dog.

Have a great weekend.

14/05/2026

Today, I delivered a full-day workshop on "Smarter Meta Ads: How to Promote Services and Events".

It's fascinating to see how much the content I deliver in Facebook Ads presentations has changed over the years. The platform keeps shifting. What worked in 2020 looks nothing like what works now.

The consumer keeps changing, too. People scroll differently, decide differently, trust differently. And every business I'm teaching has its own context. What works for one business may not work for another.

But the biggest shift I noticed as I was putting together my presentation for today, as the role that AI is playing when it comes to ads. The way we create ad creative, assess what's working, and optimise campaign performance has been completely transformed by AI.

The team I delivered to today walked out understanding not just the new Meta playbook, but how to use AI as a genuine collaborator across every stage of their organic content development, right through to their ad workflow.

And because I love giving more than people expect, they walked away with three new AI team members inducted into their team. They got access to Hugo Hook Generator, for brainstorming scroll-stopping hook angles, Cameron Campaign Composer, for composing complete campaign briefs end to end, and Audrey Ads Auditor, for analysing campaign performance and recommending fixes.

But the real gift wasn't just their new AI team members. I also taught them how to build their own custom GPTs and skills. So the value of today's workshop will keep compounding long after I've left the room.

In case you're thinking, "Hey Loren, why didn't you tell us about this? I would have liked to have come and learnt that," this was a private booking. I love upskilling teams in this way. If you have a team, or know of a team, that might be looking for assistance with building profitable marketing systems in partnership with AI, send them my way.

Address

Level 1, Suite 2&3, 283 Old Geelong Road
Hoppers Crossing, VIC
3029

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.impactiv8.com.au/

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