Impactiv8

Impactiv8 Impactiv8 is an award winning Digital Marketing agency in Melbourne, helping to scale businesses profitably using the power of digital marketing.
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We achieve this through consultancy, coaching, implementation services and the Click Engage Convert Academy. Impactiv8 is a digital marketing education and consultancy agency in Melbourne, with expertise in:
🌟 Digital marketing strategy
🌟 Facebook ads
🌟 Google ads
🌟 Email marketing
🌟 Website optimisation
🌟 Content creation (including blogs, podcasts, webinars, videography, photography, and design)
🌟 AI assisted marketing strategy

I was feeling a bit blur yesterday.I'm blaming it on a come-down from all my travels of late. For weeks my to-do list go...
30/09/2026

I was feeling a bit blur yesterday.

I'm blaming it on a come-down from all my travels of late. For weeks my to-do list got conveniently put off because I had presentations to prepare, programs to launch and exciting events to be at. Now I've got a few weeks' reprieve from deadlines, and my days have been more mundane than magic.

I could feel a major funk coming on. The tasks needed doing, and now I finally had the time. I just didn't want to do them. Sound familiar?

So I did what I often do these days when something feels too hard to shift on my own. I built a skill.

Let me introduce you to Fritz Friction Fixer. He doesn't do plans or pep talks. Instead, he works out what's actually stopping me (too big, too dull, too far off, or not clear what "done" looks like). Then he gives me one first move that takes two minutes, with a clear finish line. And there's zero guilt. No "you should have started earlier." Just a "let me help you take that first step" kind of attitude.

He's built around me, so he knows my patterns, procrastination tactics, and personal peeves. He also knows the status of all my work in progress, he has visibility into all the tools I use, and he knows what Chandler, my AI Chief of Staff, has set as my priority tasks.

Yesterday, I took a photo of my to-do list (yes, I still handwrite one every day) and let him coach me through it.

Here's what got done:
- Follow-ups from conversations at recent events, starting with the ones most likely to turn into revenue
- Prep for a November event with a massive lead time on their requirements
- Claude troubleshooting past Loren's dodgy Xero reconciliations, then setting up rules so it doesn't happen again
- Proactive client work to free up time for future Loren

All stuff that I just couldn't bring myself to do on my own, but Fritz helped me find the way.

And, I did all of it while vibe coding the new AI Mega Success website. That was the fun bit I'd been using as a procrastination crutch. This time it ran alongside the list instead of replacing it.

I got through way more than I thought was possible, so I rewarded myself with a night watching the football with my Dad. Thanks, Fritz. 🤗

It's a great feeling when ChatGPT recommends you. It's an even better one when you actually get the gig.This client had ...
29/09/2026

It's a great feeling when ChatGPT recommends you. It's an even better one when you actually get the gig.

This client had sold her business and needed the Meta accounts, the socials and the Google side moved across to the new owner. She'd tried for days on her own, and it was, in her words, too hard. So she asked ChatGPT who could help, and it pointed her to me.

What I loved about what happened next was how simple it was. She rang, she booked, she paid. No qualifying questions, no "tell me about your process", no comparing three quotes. Her trusted friend had already told her I was the one to call, and that was enough. One session later, everything was across, the new owner was in, and she'd left this review the same afternoon.

Thanks, Chatty. I'll take that.

Here's what, I think, is going on. When a recommendation comes from a tool someone already trusts and talks to every day, the trust transfers. The sales conversation you'd normally have to earn has already happened, just not with you. Which is exactly why what the LLMs know about you and your business is becoming a marketing job in its own right.

So I'm curious. Have you had work come through ChatGPT, Claude, Gemini or any of the other LLMs yet? And if so, did you notice the same thing... a much shorter, easier sales cycle because "Chatty" had already vouched for you?

I spent the weekend on the Sunshine Coast at SWIMCON26, talking to swim coaches, teachers, swim school leaders and aquat...
24/09/2026

I spent the weekend on the Sunshine Coast at SWIMCON26, talking to swim coaches, teachers, swim school leaders and aquatic professionals about how to actually use AI in their businesses.

Across both presentations I delivered, and every conversation in between, one message kept coming up...

To get AI doing real work for you, there are four things to put in place:
⭐️ Build an AI brain
⭐️ Create skills
⭐️ Connect your tools
⭐️ Brief each task well, with the appropriate context and clear guidance around what done looks like

Build an AI brain - Your AI can only amplify your intelligence once it knows what your intelligence is, so give it the core knowledge it needs every time (who you are, what you're known for, how you sound, what you offer and who you serve) plus the deeper expertise it reaches for when a job calls for it. You already have most of this, it's just not anywhere your AI can get to it.

Create skills - A skill is one specialist doing one job to your standard, every time, and I've got around 150 of them now, including one that drafts my email replies three times a day and leaves them sitting in my drafts folder. You build one by doing the task once alongside your AI tool of choice, then asking it to turn that into a skill.

Connect your tools - Connected tools are what stop you being the person who cuts and pastes, because your AI does the next step instead of handing the work back to you. Give it read-only access freely, and keep writing and deleting behind your approval until you feel confident with the results.

Brief each task well - We've moved on from prompts, and a brief carries the right project, the context, the instructions, the boundaries and a clear picture of what done looks like. Not "write me an email", but "write this email, to this person, covering these points, and put it in my drafts so I can review and send it."

Get those four in place and you'll notice the difference. The same request that used to come back with "Dear valued customer, thank you for your enquiry" now names the person, knows their history with you, tells them exactly what happens next, and is sitting in your drafts folder before you even asked for it.

For years my content problem wasn't writing it. It was that I'd write it and then never post it, because it was buried i...
23/09/2026

For years my content problem wasn't writing it. It was that I'd write it and then never post it, because it was buried in a chat somewhere and copying it out was a job I kept putting off.

That's fixed now, and I got to show exactly how on Mike Allton's show this week. My AI team has names, they hand work to each other, and one of them exists purely to catch me when I get something wrong.

If you've ever opened a fresh chat, written something good, and then lost it, this one's for you.

I jumped on The Australian Small Business Show with Kristy-Lee Billett and Matt Heighway to talk about the thing that's ...
22/09/2026

I jumped on The Australian Small Business Show with Kristy-Lee Billett and Matt Heighway to talk about the thing that's made a massive difference in how I run my business. It's building Claude Skills as my AI workforce.

Mine's now about 150 skills deep. One writes my captions. One writes my emails. One turns a messy meeting recording into notes and next steps I'd actually action.

A skill is a repeatable process with your standards baked in. If you're retyping the same instructions every week, you're doing it the hard way.

Link in comments to find out how you can do similar.

Two of my worlds are colliding this weekend and I couldn't be happier.I'm speaking twice at SWIMCON26 in Caloundra this ...
18/09/2026

Two of my worlds are colliding this weekend and I couldn't be happier.

I'm speaking twice at SWIMCON26 in Caloundra this Sunday. Swim school owners in the morning, coaches in the afternoon.

I love swimming and have kept one toe in the water throughout my entire career. My first-ever job was working as a swim coach, followed by swim teacher, then lifeguard and a whole host of roles in the sport afterwards, both in Australia and overseas, including being the CEO of Masters Swimming Australia.

A little known fact is that I also work behind the scenes as one of the owners of Gold Class Swimming, where we provide expert coaching and swimming advice for swim coaches, parents and swimmers.

It's a rare treat to be able to bring the work I do with swimming together with the work I do teaching business owners to use AI properly.

I'm speaking twice on Sunday. Morning with the swim school owners, on using AI to run, market and grow the business. Afternoon with the coaches, on using it to stand out and get better results.

The swim industry runs on people who care enormously and are stretched impossibly thin. Nobody got into this sport to spend Sunday nights answering questions from parents or being stressed about where their next enrolment is coming from. That's exactly the sort of thing AI can help them with, and I can't wait to show them how.

If you're at SWIMCON this weekend, come say hi. I'd love to chat about how AI can take some of that work off your plate.

The ten-minute habit...An AI Brain takes two hours to build and ten minutes a week to keep.That's the bit people worry a...
16/09/2026

The ten-minute habit...

An AI Brain takes two hours to build and ten minutes a week to keep.

That's the bit people worry about. "What if I build it and never keep it up?" Fair. Most systems die in week three.

This system runs on six words, once a week.

1. Capture. You clip, download or save anything you want to capture for your AI Brain as you come across it. It doesn't have to land in the right place yet.
2. Sweep. Once a week, anything that's worth keeping gets moved into the brain. This is the bit your AI can do for you.
3. Ingest. Tell your AI to ingest. It reads what's new and files it into the wiki.
4. Ask. Try it with a real question, so you know it worked.
5. Check. A quick health check for broken links, contradictions or stray files. It asks before it fixes anything.
6. Back up. It's just files, so this is easy.

Ten minutes, and the brain is current. Miss a week and it's still there, waiting. That's the difference between a habit and a system... the system doesn't fall over when you do.

And the sweep is where you hand it over. Set it up so your AI looks at what's landed, tells you what's worth keeping, and moves it in once you've said yes. Your part is the deciding.

We build the brain today at 12-2pm (AEST), and you leave with the habit and the health check prompt. Link in the comments.

I've never done this before.Build Your AI Brain is an AI Mega Success Academy session. Members only. That's how every se...
16/09/2026

I've never done this before.

Build Your AI Brain is an AI Mega Success Academy session. Members only. That's how every session I run inside the Academy works, and I've kept it that way for a reason... The people who've committed get the room.

This one's different, and I've opened it to everyone. Here's why.

Everything else I teach about AI assumes one thing... that your AI already knows your business. Your voice, your offers, your frameworks, the questions clients ask you. Without that, every skill, every workflow, every clever prompt is working from nothing. It's the foundation, and I didn't want it sitting behind a membership wall.

So on Thursday, 12 to 2pm AEST, you can come in and build yours with me. Two hours, $47, and you leave with a brain that's built, filled and answering questions about your own business.

It's once. After that, it goes back inside. Link in the comments.

Stop looking for a better prompt...If your AI keeps giving you generic, slightly-off drafts, the prompt isn't the proble...
15/09/2026

Stop looking for a better prompt...

If your AI keeps giving you generic, slightly-off drafts, the prompt isn't the problem. The prompt is fine. The AI just doesn't know enough about you.

It doesn't know your offers, your clients, how you explain things, or what you said last time. Every chat starts from zero. So it guesses, and the guess sounds like everyone else.

You can spend another year collecting prompt packs. Or you can give it the context once, in a place it can read every time, and stop repeating yourself for good.

That's the whole idea behind an AI Brain, and it takes two hours to build. Thursday, 12 to 2pm AEST, live online, $47. Link in the comments.

What's context are you sick of repeating to your AI?

The things I ask my brain...I stopped explaining my business to AI months ago. Now I just ask it things."Prep me for my ...
14/09/2026

The things I ask my brain...

I stopped explaining my business to AI months ago. Now I just ask it things.

"Prep me for my 2pm." Who they are, what we last talked about, what's still open. Ready before the call.

"Which of my frameworks would be best for this problem?" It names the one, and the piece where I explained it.

"Draft a reply to this enquiry based on how I've answered it before." Done, in my words.

"Write this week's social posts on why AI content sounds generic, from what I've already said about it." Three posts, built from a blog, a MegaClass and a talk I'd forgotten I'd covered it in.

"Take the post I wrote about owned versus rented audiences back in 2013 and apply that thinking to what's happening with Custom GPTs and Skills right now." A thirteen-year-old idea and a three-month-old one, and it writes the piece.

None of that is clever prompting. It's that everything I've written and said lives in one place my AI can read. What comes back is mine. My expertise, my thinking and my voice. I just got to it faster.

That's what an AI Brain is. On Thursday, I'm building one with you. Link in the comments.

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Level 1, Suite 2&3, 283 Old Geelong Road
Hoppers Crossing, VIC
3029

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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