Jenssen Design Associates

Jenssen Design Associates We are a Sydney-based graphic design consultancy, specialising in branding, interpretive design, way

North Sydney Council approached us to design and deliver their online exhibition, ‘Chinese Market Gardeners and Storekee...
17/01/2025

North Sydney Council approached us to design and deliver their online exhibition, ‘Chinese Market Gardeners and Storekeepers in North Sydney 1870-1932’. The exhibition explores the contributions of Chinese Australians to the area’s history.

Drawing on archives, immigration records, and press articles, the exhibition highlights personal stories of gardeners and shopkeepers, their work, and their lives. Interactive features enable exploration of archival and contemporary maps to discover in-depth detail about over 50 property addresses, their occupants, floor-plans and other richly evocative data.

Curated by historian and author, Ian Hoskins, the project was inspired by Council’s rare property ledgers (1867–1940), the originals of which are also viewable by appointment at the Stanton Library.

See the exhibition: 𝘤𝘩𝘪𝘯𝘦𝘴𝘦𝘪𝘯𝘯𝘰𝘳𝘵𝘩𝘴𝘺𝘥𝘯𝘦𝘺.𝘤𝘰𝘮.𝘢𝘶

‘𝘕𝘰𝘳𝘵𝘩 𝘚𝘺𝘥𝘯𝘦𝘺 𝘊𝘰𝘶𝘯𝘤𝘪𝘭’𝘴 𝘏𝘪𝘴𝘵𝘰𝘳𝘪𝘤𝘢𝘭 𝘚𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘵𝘦𝘢𝘮 𝘳𝘦𝘤𝘦𝘯𝘵𝘭𝘺 𝘸𝘰𝘳𝘬𝘦𝘥 𝘸𝘪𝘵𝘩 𝘑𝘦𝘯𝘴𝘴𝘦𝘯 𝘋𝘦𝘴𝘪𝘨𝘯 𝘈𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘦𝘴 𝘵𝘰 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘢 𝘨𝘳𝘰𝘶𝘯𝘥𝘣𝘳𝘦𝘢𝘬𝘪𝘯𝘨 𝘢𝘯𝘥 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘯𝘦𝘸 𝘸𝘦𝘣𝘴𝘪𝘵𝘦 - 𝘊𝘩𝘪𝘯𝘦𝘴𝘦 𝘔𝘢𝘳𝘬𝘦𝘵 𝘎𝘢𝘳𝘥𝘦𝘯𝘦𝘳𝘴 𝘢𝘯𝘥 𝘚𝘵𝘰𝘳𝘦𝘬𝘦𝘦𝘱𝘦𝘳𝘴 𝘪𝘯 𝘕𝘰𝘳𝘵𝘩 𝘚𝘺𝘥𝘯𝘦𝘺, 𝟣𝟪𝟩𝟢-𝟣𝟫𝟦𝟢 𝘸𝘩𝘪𝘤𝘩 𝘧𝘰𝘤𝘶𝘴𝘦𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘧𝘰𝘳𝘨𝘰𝘵𝘵𝘦𝘯 𝘳𝘰𝘭𝘦 𝘰𝘧 𝘊𝘩𝘪𝘯𝘦𝘴𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘭𝘰𝘤𝘢𝘭 𝘢𝘳𝘦𝘢. 𝘐𝘢𝘪𝘯 𝘸𝘢𝘴 𝘸𝘰𝘯𝘥𝘦𝘳𝘧𝘶𝘭 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩, 𝘢𝘭𝘸𝘢𝘺𝘴 𝘢𝘤𝘤𝘰𝘮𝘮𝘰𝘥𝘢𝘵𝘪𝘯𝘨 𝘢𝘯𝘥 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘢𝘯𝘥 𝘩𝘪𝘴 𝘥𝘦𝘴𝘪𝘨𝘯 𝘤𝘢𝘱𝘢𝘣𝘪𝘭𝘪𝘵𝘪𝘦𝘴 𝘢𝘳𝘦 𝘦𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘵. 𝘛𝘩𝘪𝘴 𝘱𝘳𝘰𝘫𝘦𝘤𝘵 𝘸𝘰𝘶𝘭𝘥 𝘯𝘰𝘵 𝘩𝘢𝘷𝘦 𝘣𝘦𝘦𝘯 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘩𝘪𝘴 𝘪𝘯𝘱𝘶𝘵.’Ian HoskinsHistorian | .sydney

.sydney

A sample of the comprehensive interior wayfinding signage component of a broader interior and exterior signage commissio...
04/11/2024

A sample of the comprehensive interior wayfinding signage component of a broader interior and exterior signage commission for a retirement and assisted living village.

Set amidst landscaped grounds and bordering native bushland, Green Hills, a facility at East Maitland, includes 60 one- and two-bedroom villas, complemented by a Wellness Centre, Café, Respite Centre, and Community Kitchen.

‘It has been a pleasure collaborating with Iain and the team at JDA on this landmark project. They have seamlessly integrated our branding, our desire for clean and clear signage without it appearing institutional, and really accomplished what we wanted to achieve – wayfinding that is easy to navigate, modern in design and integrates beautifully with the landscape and architectural finishes. The end results have perfectly realised our vision for this project JDA’s team are friendly, professional and responsive and we are grateful that they came on this journey with us.’
Communications Manager, Fresh Hope Communities

A glimpse of the exterior destination and wayfinding signage system we delivered for , and its extension to parking are...
31/10/2024

A glimpse of the exterior destination and wayfinding signage system we delivered for , and its extension to parking areas.

The design aesthetic was inspired by FHC’s vision to convey a ‘non-institutional’ environment. To achieve this, we referenced the facility’s contemporary architecture, interior design, and the surrounding natural environs.
The resulting signage system features faux timber elements, and a colour palette in response to the building’s proximity to a riparian corridor and bushland park. Consideration was given to material durability and ease of maintenance, with the specification of aluminium cladding in a printed and textured woodgrain finish.

A series of interpretive signs, illustrated in-house and produced to help visitors to Brooklyn north of Sydney, understa...
18/08/2024

A series of interpretive signs, illustrated in-house and produced to help visitors to Brooklyn north of Sydney, understand the significance of mangroves and the biodiversity they support.

Located on the Hawkesbury River estuary, the site is significant as it represents one of the densest regions of mangrove in Australia.

Apart from being home to a huge variety of marine and birdlife, these shoreline forests perform the important role of protecting against erosion and extracting carbon from the atmosphere - locking it away in the pungent mud. In fact, mangroves are twice as efficient at extracting carbon from the atmosphere as forests on dry land.

Illustrations by

We’re pleased to announce that a project we designed, production managed and delivered for has been recognised in the I...
04/12/2022

We’re pleased to announce that a project we designed, production managed and delivered for has been recognised in the Interpretation Australia National Awards for Excellence 2022 as Highly Commended within the category of Interpretation Projects – Outdoor.

Carrs Bush Discovery Track at Fagan Park in Galston, northwestern Sydney, makes a rare and critically endangered parcel of Sydney Turpentine-Ironbark Forest accessible to visitors of all ages, and physical and intellectual abilities.

As an accessible track, sculptural elements were included to encourage active learning through enhanced sensory engagement.

Combined with illustrations and presentation methods that included reclaimed naturally felled local native eucalypt limbs as display furniture, the overall design aesthetic sought to complement this rare and significant natural environment.

See earlier posts for more about the project, and a walk-through of Carrs Bush Discovery Track.

Thanks to my production team:
Sculpture and illustration:
Foundry:
Signage fabrication and installation:

Illustrated Sugar Gliders add life to plain wrapping paper.
29/03/2021

Illustrated Sugar Gliders add life to plain wrapping paper.

Cute and clever bookmark for Guide Dogs Australia ... Classic design, always reliable ... just like the real thing. Good...
29/03/2021

Cute and clever bookmark for Guide Dogs Australia ... Classic design, always reliable ... just like the real thing. Good dog!

Branded signage and reception graphics for Coder Academy’s North Sydney Campus.
29/03/2021

Branded signage and reception graphics for Coder Academy’s North Sydney Campus.

We recently completed the exterior and interior signage package for IMB Bank’s new Wollongong Headquarters. Over 700 ind...
29/03/2021

We recently completed the exterior and interior signage package for IMB Bank’s new Wollongong Headquarters. Over 700 individual items of signage across six commercial and two basement levels.

Social distancing decals produced for The Royce, Penrith’s concierge and café areas continue to perform well.Printed on ...
29/03/2021

Social distancing decals produced for The Royce, Penrith’s concierge and café areas continue to perform well.

Printed on Avery MPI 2000, with an Avery 3100 non-slip matte over-laminate, the decals’ material durability and colour fastness makes it the perfect choice for high traffic areas.

Another in a series of highly successful interpretive signs for Hornsby Shire Council was installed this week.The sign p...
29/03/2021

Another in a series of highly successful interpretive signs for Hornsby Shire Council was installed this week.

The sign promotes awareness of local biodiversity and proactive strategies for local residents to adopt in protecting an endangered ecological community in their neighbourhood.

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Hornsby, NSW
2077

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