11/07/2025
Earlier this year, Travel South USA brought the spirit of the South to Louisville, Kentucky for its annual global summit, a brilliant few days of connection, storytelling, and Southern hospitality.
Our Head of PR & Content, Jacob Annesley, was there to present our Where Music Was Born campaign to DMOs from across the region - and spent the week before the summit soaking up Kentucky’s culture and character:
🐎 Wandering iconic horse farms
🥃 Tasting with next-gen bourbon distillers
🍽️ Discovering culinary gems in Lexington and Bardstown
🎉 Catching the Opening Day buzz in nearby Cincinnati
The program also welcomed four leading journalists from Australia and New Zealand, each exploring a different Southern state and uncovering new stories along the way.
A big thanks to the team at Travel South USA, Kentucky Department of Tourism, and all the partners who made this experience so memorable.