Butterfly Effect Marketing

29/12/2022

22/02/2022

Happy "Twosday"!

With the date 22.02.2022, the world hits an unprecedented milestone. With the number 2 sticking in the date, the weekday on which the milestone is being touched is also the second day of the week. This unique pattern is impossible to miss. This date does not carry any historical significance or any cosmic message. However, it does speak volumes in certain other respects.

The number two in astrology symbolizes the union of two people or two ideas. This number is all about collaboration and teamwork. This is an important approach for success in the business world (and at a personal level too).
(Source:https://www.indiatoday.in/)

21/02/2022

Today I was working with a client on her brand strategy and I asked the client what motivates her to run her business.

Her answer was: "its not seeing the student excel at the particular skill I am teaching them but rather seeing them grow as a whole person that excites me!"

This is purpose and this is what makes brands great!

Have you figured out you real purpose yet?
If you have I would love to hear it. Share in the comments below.

18/02/2022

Ahh, pure bliss for a marketing geek!

16/02/2022

"Everyone is not your customer." — Seth Godin

Wise words from a wise man! Take the time to work out who your ideal customer is. This will make your marketing efforts much easier, more economically and your messaging clearer.

15/02/2022

As small business owners, with limited marketing budgets, we rely heavily on social media to drive awareness and sales. However, is social media actually the 'Silver Bullet' to making sales?

I have undertaken a small case study with a couple of my clients. In both cases I manage their social media accounts. Both clients have the same package, with the same number of posts and ads being curated on two platforms. Interestingly while both are seeing growth across their social media platforms, when it comes to sales its a different story.

Client A, invests in other forms of marketing to complement their social media activity, while client B solely relies on social media.

This has got me thinking about the role that social media plays. In a recent blog on Hootsuite it was found that social media for business is no longer optional. It's an essential way to reach your customers, gain valuable insights, and grow your brand.

The benefits of social are for:
✔ Brand building
✔ Growth
✔ Content creation and distribution
✔ Communication
✔ Gaining insights
✔ Advertising
✔ Proving ROI
(Source: https://blog.hootsuite.com/social-media-for-business/)

So, in conclusion, while social media is vital to your business it's benefits go well beyond just sales and your business needs more than just social media to drive sales!

14/02/2022

To all my clients, friends and family . . . Happy Valentine's Day 💕💕💕

11/02/2022

A little Friday inspo for all the mumpreneurs out there!

10/02/2022

Today I was invited to a morning tea with Mayor Tracy Roberts JP and presented with a Certificate of Appreciation from the City of Wanneroo for my work and support for the Wanneroo Christmas Day Lunch.

I was asked to provide marketing for the event, this being on a pro bono basis. The work included developing the overarching marketing plan; set up and management of Facebook and Instagram; development and launch of a new website; design, print and distribution of posters; organising print and radio to promote the event. This all being done in just under three months.

To say that I am proud of the achievements is an understatement but what is more important to me is that feeling that I had on Christmas Day when I experienced what this all means to those less fortunate. I have been truly blessed to be able to have done this!

I would also to thank those I worked closely with to bring this event to life. Our fearless leader, Brian Butterworth (Rotary Mindarie), our admin extraordinaire Rachel Bryden (Connect and Flow WA) and our volunteer coordinator genius Theresa Harris. It has been a pleasure working with you all.

I also want to thank Elliot Nicholls (Agenda) who having only just arrived in WA, built and hosted the website at no charge. An incredibly generous gesture for a newbie to our town.

What a glorious and proud day!

26/01/2022

Wishing you all a fabulous Australia Day.

18/01/2022

Does the thought of content planning freak you out? Wondering what it is? Wondering where to start?

Content planning is not new, however it has become vital into today's digital world. Content planning has been used for decades to plan magazines and the daily newspaper!

If you need help with your content planning, let me know. I would love to help.

Find out more at https://butterflyeffectmarketing.com.au/

14/01/2022

Gosh, I love what I do!

I have been working on a brand strategy for a client and have thoroughly enjoyed every minute of it. Such a great mental stimulation and sense of achievement.

Do you love what you do?