Future Proof Agency

28/08/2024

Good branding looks nice. 𝙂𝙧𝙚𝙖𝙩 branding makes your audience feel excited, included and understood.

It lives within a broad + vast space that intersects:
🍒your public facing identity (think: socials, PR + content you produce), and
🍒 internal identity (what your customer experiences feel like, how your brand strategy is implemented and what defines your visual identity).

Creating an impactful, empowering brand isn’t an act of coincidence or luck. 

⚡️ Confused? Inspired? Save this post for more from a marketing + design agency obsessed with designing future proofed businesses, strategic creativity and aesthetic content

Visual ID: An olive green visual of a venn diagram. 6 intersecting circles intersecting at the point labelled    

14/08/2022

Trying to find your way in the social space but feel like you are wading between a Gen Z vocab that you can’t fake, and an outdated Millennial take on trends (that peaked five years ago)? 🚦 Look, some days, same.
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​Case in point:
​✨ The sparkles for Gen Z. Everything is an aesthetic for our younger folk.
There is not a vibe that cannot be left unchecked. Our favourite stars and sparkles represent either an ironic or unironic emphasis on something being ‘fancy’.
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🔥 The fire emoji for Millennials. You were the OG of Instagram.
​We burnt you out (haha), overused you, abused you. It started with fire, lit, turnt up, we used "fire" IRL and boy did we get sick of it.
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What emojis are you loving and hating at the moment?

Peep our handy guide on speaking (virtually and visually) cross-generationally here:
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Find your way in the social space – Our cheat sheet guide to wading between Gen Z vocab and Millennial trends and emoji use. 🤡

17/07/2022

Sunshine folder. ☀️ Where all your kind words, loving feedback and happy messages live.
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​Here's some of our faves of late.
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​ID: An orange background shows an overlay of various rectangles with positive feedback added. They overlay one another and build up.

14/07/2022

Our free-spirited ocean lover, Amy. 👋🏾 🏝
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​Lover of all things salt, sand and sea, our creative designer is not only über talented at creating stunning, contemporary brands, but also a power house photographer too.
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​A woman after our own heart, she's a known salt and vinegar chip lover, and can create a minimalist brand like no other. 😍
Currently on maternity leave taking care of her newest arrival, we can't wait to have her back in the office, shooting content for clients and designing magic 🪄
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​🤳 Pics by the one and only
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​ID: A carousel of images that introduce Amy. An image is overlaid with the text 'Graphic Designer', and the subsequent pages go through her self-written bio.⁠

https://futureproofagency.com.au/about?utm_content=sked_62ccf2abebfdc275c6ea19f5&utm_medium=social&utm_name=sked&utm_source=facebook

13/07/2022

Business ownership is lovely. It's also lonely.
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​I've had the confidence knocked out of me more times that I can count. ​⚠️ One particular memory sticks with me.
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​It's after work, I'm choosing takeaway with my partner at the time. I'm explaining a staffing concern, knowing I have to let someone go for underperformance. It's something I've never done before.
​In typical Libra fashion, I'm justifying both sides of the situation. Ruminating. Going back and forth on the decision. How to handle it. What to say. How to say it.
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​"Can you just stop talking. I *literally* don't care about this anymore".
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​Ouch.
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​In that moment I realised two things.
​👉 One – No-one will love (or care) about your business, as much as you do. Not your partner, your clients, or even your team.
​👉 Two - Lawd, this person can't handle themselves when they get hangry.
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​This moment became so jarring. ​If they don't care about this. Do they therefore not care about me? I am this business. This business is me. If I make the wrong decision, and this business fails, do I fail? Would I be seen as a failure?

​It's been a journey to unravel the feelings of self worth that are tied to business success. No one teaches you that.
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For a while ​I stopped sharing the intricacies how work really was going. With anyone. Always autopiloting to "good, busy!" and "great! thankyou".
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​That's where the loneliness is. ​
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​For those business owners who right now feel like a small fish in a very big pond. Craving recognition for your hard work and dedication to grow something out of nothing. ​I see you. I literally DO care about you.
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​ID: An image of Kate in a pink blazer. She is sitting perched on her desk. Her arm is crossed over her body, and she is looking away from the camera. Behind her is a fiddle leaf, flowers and a vertical black shelf.

11/07/2022

10/07/2022

With a community (and food) this good? It's easy to work with our dear friends over at . Word on the street is you DO make friends with salad?
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​🌈 Social Media Management
​🌈 Content Creation
​​🌈 Email Marketing
​​🌈 Paid Ads
​​🌈 Marketing Strategy
​​🌈 Design + Illustration ​ https://www.instagram.com/nourishandfeed/?utm_content=sked_62c7c655781b1c4a8cd02c9c&utm_medium=social&utm_name=sked&utm_source=facebook

30/06/2022

Farewell Financial Year. WELCOME, Q3 + Q4.
We're ready for you. 🚀

25/06/2022

16/06/2022

HOW IT STARTED > HOW IT'S GOING. 🚀 🚀⁠
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For Avril Henry and the team, colours are an essential part of this brand's story.⁠
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We elevated the Ocra orange and Turquoise blues from stark contrasting orange and blues previously used. ⁠
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These colours represent the natural environment of Australia and Kimberly in South Africa (Avrils place of birth), reflecting both the ocean and the land. ⁠

👉 Explore it here avrilhenry.com