Russell Sign & Print Cassowary Coast

08/04/2026

I feel the need to have a little whinge. Canva is already universally hated in our industry. It has freed up a generation of mostly women to design their own artwork but caused our industry endless unpaid work as a result to make magic from dung beans. But now Canva owns Affinity and you would think that would make things better. It doesn't.

Why? That is work. Why have work when we now have AI??? Enter ChatGPT and things have just dived 3000% worse. Actually make that 10,000% worse. I am now sending emails every day to explain why artwork is simply not printable. A least Canva attempts to create vector designs. ChatGPT creates images with shadings and 3D effects that cannot be converted.

The day is coming soon I will simply reject all jobs made with ChatGPT artwork. This is not a criticism of the people wanting to use this amazing tool called AI. It is a criticism of the tool causing mayhem and distress in our industry and not giving a rat's arse that what looks okay as a thumbnail on a computer screen is not nor ever will be something you put on a sign or a vehicle.

20/11/2025

Old school sign painting .. with a brush and steady arm .. the ground seems to be harder to get off these days. Shout out to St John's School, Silkwood :)

23/06/2025

21/06/2025

How to apply air release vinyl - do not apply with water.

03/12/2024

04/11/2024

Hello everyone :) Well it is a bit embarrassing we haven't put up a post in 4 months. It has been a pretty full on year just pumping the work out.

Because we are feeling pretty fatigued, this Christmas we will be closed from 20 December and reopening on 20th January 2025.

And just to scare everyone who might be thinking this is early notice ... it is only 7 weeks to Christmas!!!!

26/06/2024

It's show time. Just a reminder if you need a sign or banner to get in now :)

11/06/2024

Hi everyone, we are doing a stubby cooler order for the end of the financial year if anyone is interested in getting some, in time to claim a tax deduction. Please email us at [email protected] for our price flyer.

18/01/2024

Happy New Year to all! We are back on deck as of this week and well wasn't December a bit of a test of our famous Far North Queensland stoicism? Big news is we are getting connected to NBN Australia through the fibre to the premises network that is now getting rolled out in Innisfail. Meaning if there is a power outage like happens with a cyclone, our internet keeps running and at 100mpbs. We recommend you call your provider and check if you can access the connection which is free just involving a small upgrade to your plan.
https://www.facebook.com/photo/?fbid=694511302872683&set=a.109438758046610

Find out if your premises is eligible for an upgrade by checking your address 👉 nbn.tm/fibreupgrade

If your premises is not eligible right now, you can register for email updates, and we will advise you when your premises become eligible 👉 https://nbn.tm/register

02/12/2023

A big shout out to Wachu Eat'n - Loreley, who is best known as the former owner of Shanti Cafe Mission Beach, and her partner Josh are embarking on a new adventure doing mobile nom noms. If you have eaten at Shanti you will know they are going to form a fast and massive following. Anyway we had a brief and were really really happy to make it come to life just how they envisaged. Keep an eye out for this very visible, sparkly pink food truck coming to an event near you soon! All the best guys, you are such awesome customers!