02/05/2022
Wondering what a Landing Page is?🤔
✔A landing page is a single web page created as a destination for a specific marketing or advertising campaign.
It’s called a ‘Landing Page’ because visitors land on the page after clicking a link in your ad or marketing campaign.
As well as using landing pages as ad targets, you can share links to them on social media, add them to videos, and include them in email or other marketing campaigns.
Landing pages aren’t like other pages on your website.
Many of the pages on your site, such as the homepage, encourage visitors to explore your site further, and go deeper into its content.
In contrast, landing pages focus on encouraging website visitors to stay where they are, and take a single, specific action.
Landing pages include a call to action (CTA), which is a text link or button, telling visitors what action to take✨