Rolfe Marketing

22/05/2024

Sometimes you just gotta get into a flow state

20/05/2024

Full-funnel performance findings from Nest reveal that investing in brand awareness with direct performance marketing saw a 31% YoY (Return on Ad Spend (ROAS) boost in Q1 2024, compared to a 32% YoY ROAS decline for brands which only leveraged performance. By leveraging both, brands can significantly improve the efficiency and scalability of online media spending. While brand investment can be made through various channels, Nest’s focus was on cost-effective online platforms such as Meta, TikTok, and YouTube. These channels not only offer a more economical route for brand exposure but also amplify the impact of digital campaigns, ensuring that primary revenue streams are more effective.

Interesting findings that a mix is needed at all stages of the funnel to drive effective conversions.

17/05/2024

Not an ad but this definitely stopped me in my tracks in Melbourne. Is this the weirdest graffiti slash public art you’ve seen?

17/05/2024

Did you know?
Social media is now the world’s top ad channel, surpassing paid search! 🚀 Fueled by growth from Chinese brands and innovative AI tools, Meta is on track to outpace linear TV in global ad revenue by 2025.

14/05/2024

Personas help businesses understand their ideal customers, enabling more effective marketing and product development. They ensure teams target the right audience with tailored strategies, leading to better results and customer satisfaction. Are you using personas in your marketing?

13/05/2024

It’s vital for businesses to expand their visibility beyond traditional avenues. Here are some quick stats on why:

1. Gen Zers tend to trust influencers more than traditional celebrities for product recommendations, making influencer marketing a strategic approach for brands targeting this demographic.

2. A significant 75% of consumers utilise social media to seek purchasing advice, highlighting the importance of social platforms in influencing consumer decisions.

3. With 69% of consumers trusting influencer recommendations, leveraging influencer partnerships can be highly effective in driving sales and brand trust.

4. 95% of shoppers read reviews before making a purchase including Reddit and Amazon.

5. 87% of consumers begin product searches on digital channels, up from 71% in 2017.

6. Brands that are consistently presented are 3.5 times more likely to enjoy excellent brand visibility than those with inconsistent brand presentation.

With changes coming to the established search channels in 2024, it’s more important now than ever to increase where you can be found for your audience.

12/05/2024

Instagram Algorithm Update! This dropped back in late April, but here’s the key points:
1. **Ranking Adjustments**: Instagram will prioritise original content from smaller creators, enhancing their visibility in recommendations.
2. **Credit for Original Creators**: Labels will be added to reposted content, directing recognition to the original creators.
3. **Exclusion of Content Aggregators**: Repost-heavy accounts will be removed from recommendation areas unless they hold proper licensing agreements.
4. **Phased Implementation**: The new system will roll out gradually, expanding content reach based on user engagement.
5. **Eligibility Criteria for Content**: Instagram has clarified the types of content that may not be eligible for recommendations, prioritizing community safety and content quality.

Recommendations:

1. **Prioritise Original Content**: Focus on creating unique content to benefit from Instagram’s new algorithm changes.
2. **Adapt Content Strategies**: Ensure that all content aligns with Instagram’s guidelines to maintain visibility in recommendation spaces.
3. **Stay Adaptable and Informed**: Monitor the effects of these updates on content engagement and adjust strategies accordingly.
4. **Use Trends**: keep an eye on trends on the platform and utilise current trends in your content.

21/03/2024

🚀 Elevate Your Business with Rolfe Marketing 🚀

Are you ready to take your online presence to the next level? At Rolfe Marketing, we specialise in creating customised digital marketing strategies that drive results. From SEO and PPC to content creation and web development, our team of experts is here to help your business stand out and succeed.

✨ **Services Offered:**✨

• SEO: Improve your website’s visibility and rank higher on search engine results.
• PPC: Maximise ROI with targeted pay-per-click advertising campaigns.
• Content Creation: Engage your audience with compelling and relevant content.
• Web Development: Elevate your online presence with a professionally designed website.

Why choose Rolfe Marketing?

• Expert Team: Our dedicated team has the expertise to boost your online presence.
• Customised Strategies: We tailor our services to meet your unique business needs.
• Proven Results: We’re committed to delivering measurable outcomes and success.

📞 Get in Touch: Ready to transform your digital marketing? Contact us today to learn how we can help your business thrive online. Let’s create something amazing together!

11/03/2024

Some inspiration picked up at an old book store in Castlemaine

06/03/2024

Check out this 'Documercial' I facilitated with Grant Hardwick as Videographer & PAINT from the HEART on the video, Morning Sanctuary: Making Space to Think with Art & Mindfulness.

This short explores the concept of creating a special, personal space to promote mental and emotional well-being. It also acts as a vehicle for Dr Moss to promote her workshops through a powerful narrative. Well worth the watch!

Watch Here: https://www.youtube.com/watch?v=Vn0ZfmLEiwo

Let's loop back onto the word 'Documercial' - What Is It?

A 'Documercial' is a blend of a documentary and a commercial, designed to inform and engage viewers on a specific topic while subtly promoting a product, service, or idea. Unlike traditional commercials, which are overtly promotional, a documercial provides valuable content and insights, making the promotional aspect feel more integrated and less intrusive.

This format allows creators to delve deeper into their subjects, offering audiences both education and inspiration. In the case of 'Morning Sanctuary: Making Space to Think with Art & Mindfulness,' the documercial format enables Dr. Suzanne Moss to share her expertise and insights into the benefits of creating personal spaces for mindfulness and art, while also introducing viewers to her workshops in a meaningful way.

It's a creative way to promote and provide that little bit extra value outside of traditional formats.

This short documentary is about the rationale and practice of creating a special space to help you settle your mind, feel soothed and ‘hear yourself think.’ ...

20/02/2024

Thanks to for capturing my mug while we tested some equipment a few weeks back!

Grant and I work together on local and city-based productions from pre-production to post-production. Grant is one of the most talented cinematographers I've met around the region and throughout my years working in marketing. A natural eye for capturing those must-have moments with an energy to bring out the best in those around him.

Be sure to follow Grant over on his page.