Crane Creative - Your Social Media Coach

Name: Crane Creative - Your Social Media Coach
Address: Kapunda, SA, 5373, AU
Telephone: +61488233160

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Crane Creative - Your Social Media Coach

Your Social Media Coach
Meta Business Manager Fairy I'm Katharine, founder and creative director of Crane Creative.

I am a mum on a spirited daughter with an insatiable thirst for knowledge about social media. I live in regional South Australia and work with clients all over the world to help them use social media effectively for their organisation or business. I love people more than anything else - which is why my coaching sessions are always filled with heart!

15/06/2026

In 2018 I met Sofia.

She had made a huge career change, from cleaner to tour operator, and was in that very real early business stage where the thing existed, but the “how do I get people to book?” bit was still a big question.

She had the car, the logo, the website and the business ready to go. What she needed was help selling herself, using Canva, showing up on socials and talking about what she was building.

That is where I came in.

Not long after, I was lucky enough to go on one of her early tours with a group of friends.

And I saw it. It was never just about driving people around the Barossa. It was Sofia showing people the region through her eyes. The places, the stories, the wine, the food, the people and the little businesses that make this place what it is.

And of course, the red shoes. IYKYK.

Those red shoes have done a lot of Barossa kilometres.

Over the years, I have loved watching her business grow. Loved seeing it support Sofia and her partner. Loved seeing it support other Barossa businesses through the people she brought through their doors.

Now in 2026, I got to be there for another transition. Not into business this time.

Into retirement.

I helped her get ready to hand the business over and step into the next stage, where her time could finally be hers again.

The first photo is from 2018, on one of those early tours. The second is from 2026, when the marketing was no longer hers to carry.

I feel pretty lucky I got to be there for both.

10/06/2026

One of these is me. The rest are AI.
Swipe through and drop a comment which slide is the real one?
Because that's exactly the problem. We're at the point where you genuinely can't tell anymore. And businesses are using that to sell things. To build trust. To convince people they know them before they've ever met them.
Your brand is supposed to be the reason someone chooses you over everyone else. Not a smoother, younger, AI-generated version of you.
Your clients are going to meet you. Every. Single. Time.
And when the person who walks in doesn't match the person they followed... that's not just awkward. That's trust leaving the room.
AI is a brilliant tool. I use it. But not to replace my face, my voice, or my actual point of view. Because that's the only thing that's actually mine.
Drop a number below, which slide is the real Kat? And if you know a business owner who needs to hear this, tag them. Send it with love.

04/06/2026

Little reminder for my business owners running ads from their phone...
If you are boosting posts through the Facebook or Instagram app on an iPhone, you will be paying Apple’s 30% service fee.
Which is giving...
Your ad budget walking into the room with a little hole in its pocket.
So instead of throwing extra money into the Apple abyss, go through Meta Ads Manager or use Facebook/Instagram on desktop.
Same ad spend. More of it actually going where you wanted it to go. Wild concept, I know.
Or honestly... buy an Android for the business and call it a tax-deductible emotional support device.
But the real lesson here is this:
Stop boosting from your phone like it is 2018 and you are just hoping for the best.
Use Ads Manager. Check your objective. Know where the money is going. And please, for the love of your marketing budget, stop making Apple the secret third wheel in your ad spend.
Need help setting your Meta ads up properly instead of just panic-pressing buttons?
That is exactly what I teach inside my one-on-one training.

03/06/2026

Little reminder for my business owners running ads from their phone...
If you are boosting posts through the Facebook or Instagram app on an iPhone, you will be paying Apple’s 30% service fee.

Which is like your ad budget walking into the room with a little hole in its pocket.
So instead of throwing extra money into the Apple abyss, go through Meta Ads Manager or use Facebook/Instagram on desktop.
Same ad spend. More of it actually going where you wanted it to go. Wild concept, I know.
Or, buy an Android for the business and call it a tax-deductible emotional support device.

But the real lesson here is this:
Stop boosting from your phone like it is 2018 and you are just hoping for the best.
Use Ads Manager. Check your objective. Know where the money is going. And please, for the love of your marketing budget, stop making Apple the not so secret third wheel in your ad spend.

Need help setting your Meta ads up properly instead of just panic-pressing buttons?
That is exactly what I teach inside my one-on-one training.

Send me a DM.

29/05/2026

Not sure about you, but I have been seeing lots of Father's Day Ads!
I am pretty sure that that is not until September... Until I googled the US in June.
So here is your Reminder when running ads. KNOW YOUR AUDIENCE! KNOW YOUR REGION.
https://crane-creative.mykajabi.com/1on1coaching

23/05/2026

Congratulations to for winning the Industry Awards for Best Annual Event.

I feel so lucky to work with such passionate owners.

21/05/2026

Consistency over hacks. Clarity over chaos. Results come from showing up, not from shortcuts.
If you've been waiting for the thing that finally makes it click, the right agency, the right platform, the right moment, I want you to hear this gently: there isn't one. And that's actually good news. Because it means the businesses winning aren't luckier than you. They just stopped looking for magic and started doing the unglamorous, consistent, quietly powerful work of showing up. The unglamorous stuff? That's where the gap is.
That's exactly what we work on inside the Academy.

1on1 Coaching : https://crane-creative.mykajabi.com/cranecreativesocialacademy

17/05/2026

It’s giving someone finally deleted the meeting notes and said the actual thing.

Post less. Mean more.

Honestly, that is most of the strategy right there.

Not because strategy doesn’t matter. It absolutely does. But if your content needs six layers of explanation before anyone understands what you are trying to say, we may have wandered too far into the Canva fog.

Say the thing. Make it useful.
Make it sound like a person wrote it.
Then go have a coffee.

09/05/2026

Mother’s Day always feels a little bigger once you become a mum yourself.

You understand more. You see more. You realise how much of motherhood is love in the tiny things... the showing up, the worrying, the holding it together, the getting it wrong and trying again, the quiet sacrifices no one really sees at the time.

I’m so grateful for my mum. For the love, the lessons, the patience, the support, and probably a million things I didn’t fully understand until I had Tilly.

And being Tilly’s mum is one of the greatest, wildest, most stretching privileges of my life. It has cracked me open in ways I didn’t expect, taught me more about love than I thought possible, and made me realise that motherhood is never just one thing.

It’s beautiful. It’s hard. It’s messy. It’s tender. It’s exhausting. It’s everything.

So today I’m sending love to the mums, the grandmothers, the mother figures, the women missing their mums, the mums missing their babies, the people finding today complicated, and the ones quietly doing their best.

There is room for all of it today.
Happy Mother’s Day.

Address

Kapunda, SA
5373

Telephone

+61488233160

Website

http://cranecreative.com.au/

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