The Social Connection

04/06/2026

Updating your operating hours for a public holiday might seem like a small thing, but it's really not.

Nothing is more frustrating than planning a visit to a small business, driving across town, or making it part of a day out, only to arrive at a locked door. We've all been there, and it's not a great experience.

So, take this as your reminder to check and update your hours across your social media, Google Business Profile & website.
Especially if you're a bricks and mortar store, this one is non-negotiable. Your customers are planning around you, make it easy for them.

And if your business hours have recently changed, same applies. A two-minute update could save someone a wasted trip and protect the impression your business leaves. 🙌

02/06/2026

Earlier this year, we closed our books to new Social Media Management clients. In mid-April, we reopened them, and ... now we're closing them again! 😮‍💨🤪

We've been pleasantly overwhelmed by all the great conversations with incredible business owners in our community. We are so grateful. But with that comes a responsibility to our existing clients, and making sure we show up for them the way they deserve.

Will we reopen? Absolutely. When? We're not sure yet. But when our capacity grows, you'll be the first to know.
The best way to stay in the loop is to follow us here or jump on our mailing list at thesocialconnection.com.au 🔗

And don't worry, we're still very much open for:
▪️ Content shoots
▪️ Email marketing
▪️ Media Release Writing
▪️ Digital Audits
▪️ Social Media Strategies
▪️ Event coverage
▪️ UGC
▪️ Paid Ads (Meta/Google)

If any of those are on your radar, we'd love to hear from you. 😍

31/05/2026

We've got a big second half of the year lined up and we'd love to see you at one our of upcoming workshops! 👋

Here's what's on:
REELS: Create Confident, On-Brand Reels for Your Business
June 30 | Warrnambool (Sold Out! Join the waitlist)
August 12 | Port Fairy

PAID ADS: Get the Most Out of Your Online Ad Spend
August 27 | Koroit

SOCIAL MEDIA BASICS: Lay the foundations for a successful future
September 8 | Peterborough

Tickets for our Warrnambool Reels workshop on June 30 are sold out, but you can join the waitlist at https://loom.ly/xuz6N8c.

Tickets to Port Fairy, Koroit & Peterborough workshops coming soon!
Subscribe to our email list at thesocialconnection.com.au to be the first to know when tickets drop.

28/05/2026

Here’s some rapid fire answers to questions you absolutely did not ask, but maybe you’ve thought about too.
👉 Swipe for some helpful hints, but mostly the lols.

26/05/2026

On Friday we headed along to the Warrnambool Business Lunch, hosted by Warrnambool City Council at Lady Bay Resort, with Matty Monk as MC, and it was exactly the kind of afternoon we love. Good food, great conversations, and a room full of local business owners who are genuinely invested in this community.

The speaker panel was a highlight. We heard real stories and insights from Danielle at Skinfit body & beauty Warrnambool, Marcus at Norton Motor Group Warrnambool, and Scott and Nicole from Schnitz ... everything from risk, mentors, work-life balance, AI, and appreciation for the local Warrnambool community for backing local business.

We went last year as well, and we'll be back again in 2027. 🙌

21/05/2026

Instagram's Head, Adam Mosseri, recently confirmed the metrics that *actually* drive your reach, and the internet has been busy ranking them ever since. Swipe through and save this post ... you'll want to come back to it.

Some notes:

* Skip rate is widely considered the most important signal. "New stock available" is a skip. "You've been asking for this for months, and it's finally here" is a stop.

* A share is stronger than a like, every time. Relatable truths, local references, and useful tips get shared.

* Like rate still counts, just don't chase it. Likes are not a measure of success (they feel good but they don't tell the whole story).

* A great indicator of how 'useful' your content is. Think about the questions your customers ask you in person every week. Answer them on social media.

* A repost is someone publicly vouching for your content. Local community content, shoutouts, and shared experiences resonate strongly.

* Comments are great for community, but less powerful for reach. Responding to comments still matters because it builds the kind of trust that turns followers into clients.

19/05/2026

SMM isn't the only way to work with us. 👀
If you've been watching from the sidelines thinking it's out of reach, this one's for you.

17/05/2026

The TSC team has grown and got a whole lot more fun. 🥳

We've been quietly building something special behind the scenes, and it's time you were properly introduced to the people making it happen. You might've seen Georgia, Sam or Hayley on the ground at events already. As content creators, they bring the same level of care and commitment to our clients as we do, and we love them for that! 🥹

Swipe to meet the team. We think you're going to love them as much as we do. 🫶

14/05/2026

Heads up, this one fills up fast. 🎬💨

We're bringing our REELS workshop back to Warrnambool, and if you've been sitting on the fence about showing up more confidently on social media, take this as your sign.

REELS: Create Confident, On-Brand Reels for Your Business
Tuesday, June 30
9:30 – 11:30am
Lighthouse Theatre, Warrnambool

This hands-on, 2-hour session is designed for small business owners who want to stop scrolling and start creating, without the pressure of dancing, pointing, or getting it perfect.

We'll walk you through everything from formats and trending sounds to editing inside Instagram and the Edits app, and in the second half, you'll actually create and edit your own Reel with us in the room.

You'll walk away with a ready-to-post Reel and the confidence to keep making them at home. No fancy equipment, no overthinking.

Grab your ticket before it sells out, because it will. 👀

The REELS workshop is designed to help you confidently create engaging, on-brand reels that truly reflect your business.

12/05/2026

One of our favourite things? Being part of your events. 🎉
August is fully booked and spring enquiries are already coming through, which means now is the time to get organised.

We offer live social media coverage to keep your audience in the loop in real time, on the day, as it happens. Want to take it further? We partner with We Met in June Photography to combine live coverage with professional photography and videography for a complete event package.

The earlier we're involved, the better the outcome. Simple as that.

Got something in the pipeline? Let's chat before the calendar fills up. Send an enquiry to [email protected] or find out more at thesocialconnection.com.au/event-coverage