Freckled Zebra, 44 Rowsphorn Road Riverside, Launceston (2026)

30/05/2023

We are at week 5 of tips to create a website that converts browsers into buyers.

And this one is pretty straightforward – include Social Proof on your website.

Consumers are understandably sceptical about the promises made by businesses, especially if the business is service based.

Will they deliver what they promise? How good is this business to deal with? What if there’s an issue? How secure are the transaction and my personal information?

Providing social proof is a way to reduce these concerns, which can be an obstacle to purchasing.

And reviews are one of the most trusted forms of social proof.

Place reviews prominently on your website (if your potential customer has to go searching for them, it may seem like you’re hiding something).

Include testimonials on your home page, product pages, service offering pages, and a link to your Google ratings and reviews.

And don’t stress if your Google rating isn’t 5 stars. Consumers prefer authenticity over perfection. Demonstrating that you have addressed the complaint and tried to rectify the issue will show that you are committed to looking after your customers and aren’t faking your reviews.

Also, update the testimonials used on your website regularly. Outdated testimonials or testimonials unrelated to your current offering are not as reassuring as fresh, relevant testimonials.

Have a review request message ready to send to customers after purchase and make a habit of sending them out – not everyone will provide a review, but some will.

Let me know if you need a hand in creating a review request script to send to your customers.

29/05/2023

Tips to increase your website conversions – week 4

Let’s talk about CTA’s…

A compelling call-to-action (CTA) leads to the desired behaviour dependent on the content’s goal, eg. sign up, subscribe, get in touch, purchase.

In other words, they convert.

But some CTA’s do it better than others.

Why?
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Because of the way they’re worded.

Which will vary depending on the brand, audience and goal.

For example, ‘Sign Up’, ‘Subscribe Here’, ‘Free Trial’, ‘Learn More’…

But they are more effective when the wording resonates with and matches your target audience.

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Some examples include:

‘I Want In!’, ‘Sign Up and Save’, ‘Subscribe to Win’, ‘Get Started’, ‘Join Us’, ‘Show Me How to Save’, ‘Let’s Make Magic’, ‘I Need This!’, ‘Yes Please’, ‘Send Me the Details, ’ ‘Shop Now’, ‘Get Involved’, ‘Shop the Look’.

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The key is to use strong, direct words that tell your audience exactly what to do to get the benefit.

And add some urgency, or provoke emotion or enthusiasm, eg. ‘Start Now’ ‘Save Your Seat’, ‘Get Access’, ‘Get the Look’, ‘Treat Yourself’, ‘Why Wait’.

Keep the wording concise and clear, as well as the buttons themselves.

And, if possible, place your first button above the fold.

DM me if you need a hand creating CTA’s that convert 😊

29/05/2023

I would totally read this book 😂😂😂

09/05/2023

Customers saying lovely things about your business, products, or service create far more effective marketing than anything you say.

I spent today writing a case study for an ecommerce software integration company.

And by the end of it, I wanted to open an ecommerce store just so I could work with them😉

I’m sold!

By the gushing of their customer (which I’ve recorded in an interview).

This company has delivered far in excess of the expectation. And they’ve demonstrated integrity and honesty in the relationship.

And all of this comes from a credible source, which makes it SUPER POWERFUL!

The lesson.

• Get those testimonials in a prominent place on your website.

• Reply to every customer compliment (and complaint) on social media.

• And, if it fits your business, create case studies outlining the journey with your customer, from problem to solution to amazing result.

Demonstrating how your service/product solved a problem for a client is a great way to showcase the effectiveness of your offering.

Are you sharing your customer love?

07/05/2023

When you create to strategy, your content goes from being a tiny voice in a sea of voices to a megaphone speaking to an engaged audience who are soaking up your every word.

Heaps more effective.

But how do you create a strategy that will deliver what you want?

Just follow these 7 steps:

Set your goals – Do you want to generate leads, make sales, increase brand awareness/exposure, develop a loyal following, increase traffic to your website, boost engagement… Whatever your goal, establish it at the outset and let it both guide you and establish your KPI’s.

Research your audience/target customers – Who are they, where do they consume SM, when are they browsing, how do they consume content, and what format they prefer… The more you know your target audience, the greater your chance of creating content they’ll love.

Decide which platform/s - Choose based on your target customer research, considering the type of SM content that aligns with your business, eg. images, videos, text.

Set a budget based on predicted ROI – Focus on one or two platforms for maximum impact. Then decide how much you will spend based on your goals and the return on investment. Choose which posts you will promote but be flexible enough to change based on real results ie. If you find a particular type of post does well, consider promoting more posts like this one.

Create a content calendar – How many posts per day/week/month, which platforms, what times and the focus of that content. Content can be a mix of educational, inspirational, promotional, funny, show the people behind the brand, highlight new products, discuss relevant news topics, holidays/celebrations, etc. Remember, relevance and times to post depend on your target audience (and your research – see above/previous).

Create – Start putting ideas into your content calendar as soon as possible. Use a scheduling tool to make life easier. And create to serve your audience.

Measure and analyse results – Don’t forget to measure and analyse your results and be ready to change things as the results indicate.

Let me know if you need a hand with creating a SM strategy that will achieve your desired results.

29/04/2023

How to create a website that converts browsers into buyers.

Today is week #3, and it involves an acronym that will be familiar…

Yep, it’s SEO.

Time to make Google love you.

Because you can’t convert if your customers can’t find you.

But SEO doesn’t have to stand for Sorry, Experts Only.

You can do some things to please the Google Gods that aren’t too techy.

Here’s a list to get you started:

Keywords – Map out a keyword strategy for each page and use these keywords naturally in the content on that page and your Page Titles, Meta Descriptions, Subheadings, Images and URL’s. Of course, there’s a lot more to keywords than this, but there’s a word limit on an IG post 😉

Content – Write with your audience in mind first, naturally weaving in keywords to answer your target customers' search queries.

User Experience (UX) – Consider the user experience of your site, such as quick loading times and a site optimised for mobile devices.

Optimise images for SEO – Use those keywords in the Alt text (alternative text) for your images.

Link Building – Google doesn’t want you to be a lone ranger, cut off from all the other websites out there. That’s why it’s important to have links to other sites and within your site pages. It shows your site is legit. Link building takes time and strategy but increases your your credibility and improves your SEO ranking.

Use local keywords - If your customers are local, use location-specific words in your keywords, such as city or state. It’s easier to rank for location-specific keywords and it’s often how customers search.

The technical stuff – At a minimum, set up your Google Business Profile and Google Search Console. But there are heaps of other free and paid SEO tools out there to help you achieve your SEO goals.

Let me know if you need a hand 😊

12/04/2023

One piece of content I write for clients may not be glamorous on the red carpet of copywriting, but it is extremely important to do well, and I find it rewarding to write.

Can you guess what it is?

It’s the humble ‘About Page’.

Why?

Because this is where we get to talk about the ‘why’ behind the brand.

The purpose, the driving force, and the reason for the business.

Of course, this is revealed in all the content created for the brand, but the About Page is where we can discuss it in depth.

And I have the exciting challenge of bringing this passion to life with words. To capture the voice of the people that make the business. To uncover and tell their story authentically, revealing the journey that led them here.

While ensuring relevance to the reader.

It's my job to create a connection between the business ‘why’ and the customers ‘why’.

I don’t know about you, but I will visit its About Page if I’m new to a business.

I want to feel that the business cares about my need.

I’m searching for evidence of their passion so that I trust in their solution.

I’m looking for their ‘why’.

Aaaahhh, the humble About Page – not so humble after all.

So, have a look at your ‘About Page’.

Does it adequately convey your passion for your business?

Does it speak to your customer?

Because it deserves its own place in the spotlight.

If you need a hand with it, feel free to get in touch 😊

11/04/2023

So, for many small business owners, understanding how to create a website that converts browsers into buyers can be challenging.

That’s why I’m here to help!

Over the next 5 weeks, I’ll share tips to increase sales and leads via your website.

Make sure you follow along to catch them all! And let any friends who have e-commerce sites know.

Let’s jump straight in with tip #1:

This one is simple to implement – Have your phone number on your site. I understand that it may seem easier to handle client enquiries by email and that you want to avoid being hassled by scammers or calls after hours, but…

Including a phone number on your site increases trust and credibility (44% of people will leave your site if they can't see your contact info/phone number).

It also allows customers to ask pre-purchase questions, resolve issues before they become a review on social media and build rapport with your company.

And increasing trust, sales and conversions is worth the hassle of a few scammer calls (and you don’t have to answer outside of hours; pop it on silent and have a great voicemail message).

Include your phone number at the top of every page, on your contact page, footer, calls-to-action, and checkout pages.

And make the numbers ‘click to call’, allowing people to call you from their mobile phones.

A simple yet effective way to increase your website conversions and sales.

05/04/2023

Out of hours and I’m still maintaining brand consistency 😂😂😂 Wedding Anniversary celebration 😊

05/04/2023

Six easy to implement strategies to make your SM posts ‘customer friendly’, increasing consumption of your content.

03/04/2023

Want some ideas on how to market your business this Easter for eggstraordinary (sorry, not sorry) growth?

Easter holidays provide an eggcellent (sorry, not sorry 😆) opportunity for businesses to engage with their customers and provide value.

Here are a few ideas to inspire you.

Consider your target customer when determining your marketing promotions but have some fun with it!

DM me if you need a hand with your marketing promotions 😊

02/04/2023

Time is one of your most important assets.

Once it’s gone, you can never get it back.

And, as a business owner, if you’re looking to grow your business, your time is best spent on strategy, not creating SM posts, responding to comments, engaging with your audience etc.

That’s what I love doing. Supporting businesses and helping them grow by saving them time on their marketing. And working with me can save you so much of your precious time!

How?

I can create an SM strategy for you to increase the effectiveness of your marketing. I can design your templates so you can easily pop your posts straight into them, ensuring brand consistency and ease of creation. I can schedule your posts and write your copy, etc.…, I can do whatever you need so that you can focus on growing your business.

Ready to take your time back and still achieve your desired business growth?

I’d love to chat with you today. DM me!

Freckled Zebra

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