Reef Digital Agency

26/05/2025

👀Beware of scams! We are not hiring on telegram/whatsapp etc.

It has come to our attention that someone is pretending to be us to hire people for jobs online.

If they've approached you, please block and report them.

Real hiring with Reef has an in-person component, in Sydney, Australia.

Take care out there!

06/02/2025

Feb 2025 ⚠️ Be careful of scams! We are not recruiting on WhatsApp or Telegram, and we have no office in PH. Someone is using our logo and imagery to lure people who want a job 🤦‍♂️ Please take care!

24/08/2023

Hi nonprofit friends! Can we talk about your Google Ad Grant for a moment?

The Google Ad Grant can and *should be* a game-changer, but let's be real: many Grantee's struggle to make the most of that $10k/m budget. It's frustrating to leave this resource untapped, especially when other marketing channels might be feeling the pinch.

To help fix this, we've just finished a major video wrapping up a 4 month deep-dive analysis into:

- what's working NOW with the Google Ad Grant
- why
- what mistakes are happening
- how to fix and avoid those

You get all the data and key takeaways, which will help you:

- get more impressions
- generate more clicks
- boost conversions
- create a bigger impact
- unlock the full value of your *awesome* Google Ad Grant

You'll also get clear answers to questions like:

- why isn't our Grant getting spend away right now?
- how do we balance Grant and Paid Search budgets, for optimal effect?
- how do we think about our Grant as part of a bigger journey?

Give this video a watch and start getting more of your $10k/m Google Ad Grant spend away!

Do want to scale up your Google Ad Grant? Ready to drive more clicks, conversions and impact with your $10k/m in-kind budget?In this video, you'll learn stra...

24/08/2023

Nonprofit Marketers: Upcoming appeal? Use this ad data to stand out.

Writing ads without knowing what competitors and comparators are saying is hard.

We need to understand the messaging environment our ads are going into, otherwise we're at risk of missing the mark or being ignored.

In this video, we discuss three tools for revealing the ad copy any organisation is running:

- Google Ads Transparency Centre
- Meta Facebook Library
- LinkedIn -> View Company Page -> Posts -> Ads

Use them as inspiration and competitive intelligence for your next campaign.

24/08/2023

A PSA: we are not recruiting via WhatsApp, Telegram or Viber. Some silly person is out there claiming to be one of us - they aren’t. 🤦‍♂️

22/12/2022

From everyone at Reef, we wish you the warmest holiday season and the most exciting new year.

To our wonderful clients, thank you for choosing us as your go-to digital marketing agency. We're so proud of all the things we've accomplished together in 2022, and we're looking forward to all the fantastic things we're planning in 2023.

We've all worked hard this year, and so we hope you get the chance for some well-deserved R&R.

Here's to the next challenge, the next goal, and the next solution. We can't wait to see what the new year brings.

From everyone at Reef, we wish you the warmest holiday season and the most exciting new year.

With thanks,
Reef Digital

04/03/2022

If you care about SEO, there’s a critical document you need to know about.

It’s called the Search Quality Evaluator Guidelines, and it’s filled with gems about exactly how to optimise your content.

Initially, this document wasn’t supposed to be public. It was intended only for the people Google hires to provide feedback on search results.

But… it leaked. And now, Google kindly keeps it live.

See it for yourself here, and happy optimising.

https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

07/02/2022

Wouldn't it be nice if you could see ALL of your competitors social ads, say on Facebook, Instagram and LinkedIn?

Instantly.

And free?

Well... good news: you can.

Here's how:

For Facebook and Instagram, check out the Ad Library at https://www.facebook.com/ads/library/. It will show you every ad running on the platform, organised by advertiser.

For LinkedIn, head on over to the company page of your choosing, click the ‘Posts’ tab, and then the ‘Ads’ tab.

Voila!

Like a magic wand for competitor analysis. Enjoy.

18/01/2022

When it comes to planning marketing budgets for a new year, one question that often arises is “what should we be spending?”

Or, put another way:

“What is our opportunity?”

To go about answering this, some of the key questions we like to help clients answer are:

- How big is your addressable audience online?
- What channels do they use?
- Where are you now?
- What are your competitors doing?
- Are we playing the short game or long game? A balance?
- How fast can we execute?

With the answers to these questions as a guide, the business case for a new budget starts to come together, as does the strategy and project plan.

We hope this helps you with your 2022 budget planning, and if you’d like to find out how Reef can help you get terrific results from your marketing budget, please say hello 👋 🙂

13/01/2022

A month from today is Valentine’s Day, a key date for a number of advertisers.

Potential buyers begin looking for gifts (or gift ideas) during the last week of January, with searches increasing until February 14th. So if you sell products or services that make a great gift, consider launching campaigns as early as next week!

A few notable tips:
📈 Searches will continue to increase exponentially until the very last minute
📱Don't neglect mobile searches as more people search on their phone than on their desktop
🚚 Free Delivery remains a key selling point
⚡And so does Fast Delivery. No one wants to see the gift arrive a day too late
💐 While flowers, jewelry and restaurant bookings remain the top gift categories, experiences are also becoming popular.

01/12/2021

Should online ad campaigns be ‘set and forget’?

No.

If you are running ad campaigns online, you deserve great optimisation, otherwise too much opportunity gets left on the table.

Why?

Because the performance difference between a regularly optimised account and a ‘set and forget’ account is massive.

For example:

If an ad account improves by 1% per week for 1 year, it will be 66% better than when it started.

66%!

Those tiny gains accumulate like compound interest.

So, whether the optimisation is for ad copy, a targeting setting, or a landing page change, if it’s making your performance that little bit better and it's happening and again and again, you’re going in the right direction and your competitors better watch out.

03/11/2021

Some people hate long copy. “Nobody is going to read all that.”

Fair enough. Most people do skim the internet, after-all.

But, things change when that person finds something interesting. Suddenly, long copy becomes a good thing.

They like it.

Jerry Seinfeld puts it best.

“There is no such thing as an attention span. There is only the quality of what you are viewing. This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.”

Good copy gets read, short or long.