Alicia Hagen

Alicia Hagen Ad strategist with 20+ years’ experience. I teach you how to run your own winning Meta & Google campaigns—no fluff, no wasted spend.
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I had the privilege of being a panellist at the Nexus42 NDIS Conference, alongside some incredible leaders and innovator...
12/06/2026

I had the privilege of being a panellist at the Nexus42 NDIS Conference, alongside some incredible leaders and innovators in our sector.

One of the things I love most about events like this is the opportunity to challenge thinking and have honest conversations about what is actually creating outcomes for participants.

Some of the topics we explored included:

✔️ Why providers need to stop selling generic services and start creating programs with clear purpose and outcomes

✔️ The commercial paradox of building participant independence (how do you grow a business when your goal is for participants to need you less?)

✔️ The role of employment, entrepreneurship and capacity building in creating genuine long-term outcomes

✔️ Why small providers still have significant advantages over large corporate organisations

✔️ The balance between efficiency, sustainability and maintaining quality participant outcomes

As someone who entered the NDIS from a commercial and marketing background rather than a clinical one, I continue to believe our sector has a huge opportunity to think differently about service design, participant experience, measurement of outcomes, and innovation.

A special mention to David Keys whose AI demonstration was one of the standout presentations of the day. The pace at which AI is changing business operations is extraordinary, and the providers who learn to embrace these tools thoughtfully will have a significant advantage over the coming years.

And of course, thank you to ShiftCare⁠ and particularly Mat Cagney. Without ShiftCare, I genuinely don’t think Marching Forward would have been able to scale as efficiently as we have this year. The systems, automation and visibility it has provided our team have been instrumental in supporting growth while maintaining a high standard of participant care.

Thank you to the Nexus42 team for creating a space where providers can come together, share ideas, challenge assumptions, and ultimately learn how to create better outcomes for the people we support.

The future of the NDIS won’t be shaped by doing more of the same.

It will be shaped by providers willing to innovate, measure outcomes, embrace technology, and focus relentlessly on participant independence.

Recently at the Aesthetic Business Masters, I stood in front of a room of 160 clinic owners and managers and asked a sim...
02/06/2026

Recently at the Aesthetic Business Masters, I stood in front of a room of 160 clinic owners and managers and asked a simple question:

"Who knows their current conversion rate and ROI on their marketing spend?"

Two people put their hand up.

Two!

Not because they weren't successful.

Not because they weren't smart operators.

And not because they didn't care about growth.

In fact, after speaking with many of them throughout the day, a common theme emerged.

A lot of them had never actually been given the data.

For years, marketing agencies have trained business owners to focus on leads.

"We generated 100 leads."
"We reduced your cost per lead."
"We increased enquiries by 40%."

But leads aren't the outcome.

They're just the starting point.

Many clinic owners had never been shown:
• How many leads booked a consultation
• How many consultations became paying patients
• What their actual cost per acquisition was
• Which campaigns generated revenue versus just enquiries
• Where prospects were dropping out of the patient journey

The reality is most clinic owners are incredibly busy.

They're leading teams.
Managing compliance.
Supporting patients.
Handling staffing challenges.
Running the day-to-day operations of a business.
They rely on their marketing partners to help them understand what's working.

Unfortunately, many agencies stop reporting at the lead.

But the lead is only the first chapter of the story.

The clinics growing fastest right now aren't necessarily the ones generating the most leads.

They're the ones measuring what happens after the lead arrives.

Because leads don't pay salaries.

Bookings do.
Treatment plans do.
Patient outcomes do.
Revenue does.

One of the biggest shifts I've seen successful clinic owners make is moving from:

"How many leads did we get?"
to
"How much revenue did our marketing generate?"

That's where marketing stops being a cost centre and starts becoming a business growth strategy.

Out of curiosity...

If I asked you right now, would you know your clinic's lead-to-consultation conversion rate?

Two of my faves, full of life and energy making every event amazing Thanks for the most incredible few days
18/05/2026

Two of my faves, full of life and energy making every event amazing Thanks for the most incredible few days

Conference Day with Those in the room today are the action takers and here to learn and network from each other. We’re ...
17/05/2026

Conference Day with Those in the room today are the action takers and here to learn and network from each other. We’re up after lunch and can’t wait to share the goods.

Forever grateful to be a Mother ❤️
10/05/2026

Forever grateful to be a Mother ❤️

Almost time for my presentation at where I’ll be showing how to scale and grow your clinic with ads that work, stop lo...
04/05/2026

Almost time for my presentation at where I’ll be showing how to scale and grow your clinic with ads that work, stop losing leads and how to integrate AI into your systems for better conversions with

27/04/2026

Who else wakes up in the middle of the night?

Like clockwork… 2am, sometimes 3.

I used to think something was wrong with me.
Like I should be sleeping straight through for 8 hours.
Like that’s what “healthy” looks like.

But the more I’ve looked into it… the more I’ve realised that’s not actually how humans used to sleep.

Before the Industrial Revolution, there are records of people sleeping in two phases.
They’d sleep for a few hours, wake up for a bit in the middle of the night, then go back to sleep again.

That middle window?
It was considered calm, reflective… even creative.

Not a problem to fix.

Now I don’t fight it anymore.

When I wake up, I roll with it.
I’ll lie there and think, plan, map things out in my head.

And honestly… it’s when I do some of my best work.

Programs come together.
Ideas feel clearer.
Things I couldn’t figure out during the day suddenly make sense.

It’s like my brain finally gets uninterrupted space.

So now I’m curious…

Who else wakes up around that time?

Do you stress about it and try to force yourself back to sleep…
or have you ever just leaned into it?

Because maybe it’s not your body being broken.

Maybe it’s just a rhythm we were never really taught to understand.

There’s something really powerful about raising a daughter who is so much like you.She’s quirky, loud, opinionated. She ...
21/04/2026

There’s something really powerful about raising a daughter who is so much like you.

She’s quirky, loud, opinionated. She says what she thinks, stands how she stands, and takes up space without even questioning it. And watching her do that has made me realise how often I still catch myself doing the opposite.

There are still moments where I feel that pull to make myself smaller. To soften, to quieten, to fit in. It’s so ingrained you don’t even notice it until you see someone you love move through the world without that filter.

And that’s what she’s given me.

Not just the role of being her mum, but the chance to heal parts of myself I didn’t even realise were still there. To unlearn the idea that being too much is something to tone down. To remember that who I am was never the problem.

She reminds me every day that I don’t need to shrink to be accepted. That I’m allowed to be fully me, in every room, in every conversation, in every version of my life.

Raising her is also raising myself again, just this time without making myself smaller to fit.

16/04/2026

HOW TO USE CLAUDE.AI

1.) Download the Claude desktop app and sign in.

2.) Upgrade to a paid plan ($20/month).Trust me, it's worth it!

3.) Start a Cowork session and select a folder on your desktop.

4.) Create a folder called “Claude Cowork”.

5.) Inside, create three folders: about-me, claude-output & work templates

-Set up about-me:

-Add a file about who you are and what you do.

-Add a file for anti-AI writing style.

-Add a file about your work or business.

7.) Do not change these folders:

Claude-output → Claude saves all its work here.

Templates → used to store your saved templates.

8.) Set Global Instructions:

Go to Settings → Cowork → Global Instructions.

Tell Claude to read about me first.

Tell it not to change other folders.

15/04/2026

🔥 Updated AI Tools List You Actually Need in 2026

1. ChatGPT – all-rounder (content, strategy, automation, problem solving)
2. Claude – deep thinking, long-form writing, coding
3. Perplexity AI – better for research (live sources + citations)
4. Syllaby – create AI videos & content ideas
5. Luma AI – create 3D models
6. Suno AI – generate music
7. Grammarly – refine & polish writing
8. Runway – edit videos + AI generation
9. RecCloud – summarise YouTube/content
10. Canva – design graphics + AI design tools
11. ElevenLabs – realistic voice cloning
12. Descript – edit podcasts/video like a doc

Save this list! Thank me later

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4505

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+61499000486

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