28/05/2026
Our SEO Manager Jack recently attended the Google Search Central Live Sydney 2026 Conference!
Here's what he had to say...
"What a fantastic experience heading over to Sydney last week for Google's Search Central Live 2026! โ๏ธ
Getting to hear directly from the Google team and experts, including Gary Illyes, Cherry Prommawin, Dan Metcalf, Jess Williams and Daniel Weisberg, plus some of the sharpest minds in the industry, provided massive clarity on exactly how search environments are shifting this year with AI.
My biggest takeaways centre around the following:
๐ค AI search is only going to keep growing, and Google's focus on AI Overviews and AI Mode will continue and be more noticeable for consumers throughout 2026.
๐ What is actively moving the needle right now vs. legacy tactics that are no longer best practice!
๐ง The structural infrastructure of search in 2026 and how AI is completely transforming user discovery.
Iโve come back with a comprehensive list of actionable tips and strategic next steps. The landscape is evolving, and our focus at Daisy Digital is moving fast beyond traditional rankings into full SEO and GEO (Generative Engine Optimisation) strategy to ensure our clients are the definitive answers wherever users are searching!
Exciting times ahead for the Daisy Digital SEO team and our clients!"