Helium Marketing

27/05/2026

Every good business evolves in response to the world we operate in. ​

Here's where Helium is today and who we help.

“It is going to be a really long day tomorrow,” I warned. “We will be taking in lots of new information. I just went to ...
25/05/2026

“It is going to be a really long day tomorrow,” I warned. “We will be taking in lots of new information. I just went to IGA and have loads of snacks for us all to keep us going,” I messaged the night before in our work group chat. “We’ll meet at the office for coffee then jump in an Uber.”

“It’s just so good to get out of Leederville,” Kerry gushed as we arrived, all filled with the wonder of a cohort who had just landed in Paris for the first time, not Perth. That’s right. Some of the team and I had a conference to attend for the day a mere 4kms away, and we were pumped. The stationery cupboard was raided and I even broke open a new highlighter pack, such was my level of confidence that the speaker would be a wealth of information.

The house lights went down and the loud, emotive music went up.

“Turn to the person next to you and say, ‘I am committed,’” he said.

What was happening? Had I accidentally returned to my old Pentecostal church?

By 10am, we were across the speaker’s list of accomplishments and had learned he’d been on many international trips with his wife and kids: cue 300 images on the screen.

“When the hell is he going to get on with it?” I whispered to Haylee, who shares my low tolerance for wasting time.

He finally warmed up and started dishing out a few scraps of substance. We all furiously took notes.

After the break, we returned for the second session. The sales pitch arrived right on cue. Based on his body language, the man on my left was all in. I wouldn’t have been surprised to see him pull out his credit card.

We were messaging each other in the group chat as we all sat in a row. Tim even chimed in from Japan. A couple of us got the giggles.

“You guys are welcome to stay, but I can’t handle this,” I said.

I walked out. I was almost at the door when I realised the team were following behind me, single file. Bags still heavy with snacks. Feeling like the rebellious group in high school wagging class.

Naturally, a consolatory team debrief and lunch back to the safety of The Garden in Leederville was the least I could do after the dud steer. “This is the business coaching scheme that did the rounds 10 years ago, but repackaged on AI for 2026,” said Smith as he bit into his steak sandwich.

“How is anyone falling for that crap?” added someone whose name rhymes with Bonna.

We started doing impressions of the guy and repeating quotes, and we laughed until people stared and our sides ached.

Tim and Ash were not there, and they are usually the comedians on the team. It suddenly occurred to me: this team combination had never been on a project together before. This was the first time we had broken bread and cracked up.

We now needed to catch up on real work. And we did not even learn what we expected.

But we did learn that as a team, we already know more than we think. We are discerning. We are aligned. And we had just formed a shared experience and a new memory.

Actually, I decided. In the life of the company, this was a most excellent day.

POV: the boss asks you to make her look smaller.We kept to the brief.
20/05/2026

POV: the boss asks you to make her look smaller.

We kept to the brief.

Tim's off to Japan for a few weeks: it would have been rude not to send him off with a sushi team lunch.
07/05/2026

Tim's off to Japan for a few weeks: it would have been rude not to send him off with a sushi team lunch.

Everyone has a great story they pull out when the subject of marketing comes up. It’s usually one from behind a mega bra...
05/05/2026

Everyone has a great story they pull out when the subject of marketing comes up. It’s usually one from behind a mega brand like Nike, Coke, Apple, Prada — a collaboration that changed everything, a speech in a boardroom, a strategic move that shifted the course of history.

I love those stories too. ... read more:
https://www.heliummarketing.agency/i-m-too-sexy-for-my-job

Non adherence to dress code was forgiven in this instance Scott Ingram
28/04/2026

Non adherence to dress code was forgiven in this instance Scott Ingram

Corporal Edmund Campion Parkinson served in the 48th BattalionHe was my Poppa.As a little girl, I thought World War I se...
24/04/2026

Corporal Edmund Campion Parkinson served in the 48th Battalion

He was my Poppa.

As a little girl, I thought World War I seemed like a big laugh, as all I heard about the war were the funny stories. It sounded like a real hoot. Of course, as I grew older, I realised that those handfuls of stories on high rotation were what Poppa chose to share and focus on.

The rest was unspeakable.

In 2017, I went to the Canberra War Memorial for the first time. On the walls, it was written that the widely held view was that “The Western Front made Gallipoli seem like a picnic.” He had become a Christian at that time through the kindness shown to him by The Salvation Army in the war, and in doing so left another legacy to his family and me.

Tomorrow, I will remember my Dad’s father with love and empathy. And continue to hope and pray for peace.

https://www.heliummarketing.agency/an-anzac-tribute

Tim's Tenth year with HeliumHelium staff - plus a few alumni and a couple of special VIP guests - celebrated Tim Barnden...
09/02/2026

Tim's Tenth year with Helium

Helium staff - plus a few alumni and a couple of special VIP guests - celebrated Tim Barnden Brown's spectacular 10 year anniversary at Helium on Saturday night.

We hired a private dining room (so other diners were not subjected to our laughter) at The Heritage Wine Bar, where Tim's late grandfather had worked from the offices in years gone by. Scott Ingram took us on a trip down memory lane and we looked back on Tim's friendship and work.

A memorable evening to thank Tim and celebrate his contribution to the business.

Donna's recent article:You’re invited.You head to your wardrobe and pull out the dress: the one reserved for fabulous oc...
23/01/2026

Donna's recent article:

You’re invited.

You head to your wardrobe and pull out the dress: the one reserved for fabulous occasions. You slip it on quickly, just to check shoes and earrings.

The zip sticks.

Then you realise.

It doesn’t quite fit.

How did that happen?! When did the weight creep up?

At this point, you have only a few choices; and which one you choose depends on three things: time, severity, and money.

This calculation takes seconds.

Read more: https://www.heliummarketing.agency/the-red-dress-is-tight-now or sign up to our newsletter https://www.heliummarketing.agency/contact

Address

Building A, Level 1, 661 Newcastle Street
Leederville, WA
6007

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+611800435486

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