Dennis Rutzou Public Relations

28/04/2020

Every business generates publishable news about their company, their products, or their people, you just have to know how to tell the story.

The key is to write a media release that the targeted media is likely to use...

Every business generates publishable news about their company, their products, or their people, you just have to know how to tell the story. The key is to write a media release that the targeted media is likely to use. Choose a news outlet to target for media releases You should start by selecting a...

06/12/2019

I can’t understand why anaerobic digestion is not widely used in Australia in the same way that it is in other countries around the world.

I can’t understand why anaerobic digestion is not widely used in Australia in the same way that it is in other countries around the world.

04/12/2019

Plate-billed Mountain-toucan (Andigena laminirostris) in Ecuador by Javier Zurita.

30/10/2019

Do you accept the concept that mankind had had a negative impact on the environment (and climate)? A book by Tim Flannery which I read in 2005 has had a profound impact on my views.

Do you accept the concept that mankind had had a negative impact on the environment (and climate)? A book by Tim Flannery had a profound impact on my views.

23/09/2019

I read a story this week that the Government is going to slash red tape to get more water infrastructure going, which I think means that they are going to build more dams, which will infuriate the greenies, but please the farmers provided that some of that wet stuff falls from the sky to fill up the aforementioned dams.

I read a story this week that the Government is going to slash red tape to get more water infrastructure going, but what does it really mean?

09/09/2019

Research is beloved by the media as a means of providing an insight into the attitude of the public to a topic of current news interest.

Sometimes it can also provide a sample of the attitude of a specialist niche audience that would be hard to reach unless you have special access.

When I did the first one I called it ‘News catalyst research’. In other words it was research conducted for no other reason but to create a news story...

Research is beloved by the media as a means of providing an insight into the attitude of the public to a topic of current news interest.

02/09/2019

The song “Everything old is new again” was written by Peter Allen and Carol Bayer Sager and was first released in 1974.

The same sentiment can be applied to many of the functions we perform in public relations today and how we did it in the ancient times when I first came into the game.

There is no doubt that the Internet has revolutionised public relations and what we do today, but when I first started in PR it wasn’t a total desert...

There is no doubt that the Internet has revolutionised public relations and what we do today, but when I first started in PR it wasn’t a total desert.

30/08/2019

What makes a perfect client for a public relations consultant like me?

What makes a perfect client for a public relations consultant like me?

28/08/2019

There is a link to my new website on The Green List. Lots of exciting things happening with DRPR.

This week was full of helpful guides to help green your business and your community. Plus a new compostable product you can drink to, a festival for our build environment and more!