Sunup Workshop

Sunup Workshop Crafting digital success for clients through strategic marketing, bespoke websites, and Google Ads. Plus, a glimpse into our film dev & production journey.

We’ve got our tickets for Alphabet Lane, which will be followed by a Q&A featuring Tilda Cobham-Hervey, hosted by filmma...
10/04/2026

We’ve got our tickets for Alphabet Lane, which will be followed by a Q&A featuring Tilda Cobham-Hervey, hosted by filmmaker Tamara Hardman.

For aspiring filmmakers in South Australia, this feels like such a valuable opportunity to not only watch the film, but to hear more about the filmmaking process from artists working within the industry.

I also had the pleasure of working with Tamara on a short film I produced, My Absent Heart, written and directed by Russell Fewster, which I’ll be sharing more about soon.

Events like this are such an important reminder that filmmaking becomes more accessible when the process is shared openly and local creatives can hear directly from those doing the work.

A beautiful chance to support Australian film and learn more about the craft behind it. Friday April, 24.

South Australia has the talent.What we need are clearer pathways for creatives to make the leap from shorts to features....
07/04/2026

South Australia has the talent.

What we need are clearer pathways for creatives to make the leap from shorts to features.

This is something I care deeply about, and a big part of what I want to keep building through Sunup.

My focus is on creating more connection, more access, and more real opportunities for up-and-coming creatives who are ready for the next step. Opening up conversations. Connecting great people. Helping make the pathway into long-form work feel clearer, stronger and more possible.

Because the talent is already here. We just need better bridges around it.

Comment PATHWAYS and I’ll send you the full article.

A moment from Taryn Brumfitt’s keynote at the Adelady International Women’s Day event stayed with me.Even standing in th...
16/03/2026

A moment from Taryn Brumfitt’s keynote at the Adelady International Women’s Day event stayed with me.

Even standing in the White House, after building a global movement and making internationally recognised films, she described feeling imposter syndrome.

It was a reminder that doubt doesn’t disappear as we grow — we simply learn not to let it make the decisions.

For anyone building something meaningful, that shift can change everything.

South Australia doesn’t always make the loudest noise in the Australian screen conversation — but quietly, it has become...
16/02/2026

South Australia doesn’t always make the loudest noise in the Australian screen conversation — but quietly, it has become a highly effective environment for lean independent features.
Experienced crews. Flexible locations. Responsive state support.
The conditions here can genuinely work.
But advantage only converts when the fundamentals are sound. Crew strength won’t fix audience ambiguity. Beautiful locations won’t rescue budget overreach. A clear pathway to market still has to lead the way.
South Australia gives producers real room to move — the discipline is using it wisely.

In Australian independent film, scale is often mistaken for strength.But in a mid-sized market with global ambition, sus...
12/02/2026

In Australian independent film, scale is often mistaken for strength.
But in a mid-sized market with global ambition, sustainability rarely comes from size alone. It comes from alignment — between audience, script, budget, incentives and distribution.
Lean producing lowers break-even thresholds instead of inflating upside fantasy. It concentrates ambition rather than diffusing it.
The goal isn’t to make one film work.
It’s to build a model that can be repeated.

Leadership isn’t having all the answers.It’s staying accountable when things get complex.�Creating clarity instead of bo...
10/02/2026

Leadership isn’t having all the answers.
It’s staying accountable when things get complex.�Creating clarity instead of bottlenecks.�Protecting people while building work that lasts.
Responsibility doesn’t mean control.�Oversight isn’t micromanagement.�Quiet, steady leadership scales. New article on LinkedIn or comment LEADERSHIP 🧡
—
� � � �

We spend a lot of time talking about ideas, ambition and output. Less time talking about the structure behind the work —...
06/01/2026

We spend a lot of time talking about ideas, ambition and output. Less time talking about the structure behind the work — who’s involved, how responsibility is shared, and what the financial reality looks like.

Whether you’re producing solo, in a partnership or as part of a team, those choices shape momentum, sustainability and how the work actually feels to make. There’s no right model, only trade-offs — and being intentional about them matters more than we often admit.

Curious how others approach this. What’s worked for you, and what would you do differently next time? Comment STRUCTURE for link to article.

We don’t talk enough about the years that come before something finally looks like success.The applications that don’t c...
23/12/2025

We don’t talk enough about the years that come before something finally looks like success.

The applications that don’t convert.
The festivals that pass.
The meetings that go nowhere.
The silence in between.

Once we share that part more openly, rejection stops feeling personal — and it becomes much easier to support each other.

Overnight success is what years of rejection look like from the outside.

Save this for the days it helps. Share if it might help someone else.

So proud to see VINES featured by Glam Adelaide following the announcement that E. Bennett Walsh has joined the project....
17/12/2025

So proud to see VINES featured by Glam Adelaide following the announcement that E. Bennett Walsh has joined the project.

It’s a meaningful moment for the film, and a strong vote of confidence in South Australian storytelling as VINES continues to take shape.

Comment GLAM for the link ✨

When it’s designed around learning and clear outcomes, volunteering can open doors. When it’s framed only as “exposure”,...
16/12/2025

When it’s designed around learning and clear outcomes, volunteering can open doors. When it’s framed only as “exposure”, it can quietly shift risk onto those with the least power.

We’ve shared a short article on building thoughtful, learning-led entry pathways into film.

Comment “PATHWAYS” for the link.

Producing is one of those roles that’s difficult to explain from the outside — not because it’s unclear, but because it ...
15/12/2025

Producing is one of those roles that’s difficult to explain from the outside — not because it’s unclear, but because it holds so many responsibilities at once. Creative vision, operational delivery, people leadership and decision-making under pressure all sit within a single title.

It’s work that rarely fits neatly on a CV, yet underpins everything that makes a project possible. Much of it happens quietly, behind the scenes, and often without visibility — but it’s foundational.

Our latest article reflects on the producer role as lived experience: the leadership, care and accountability that sit beneath the surface, and why that complexity matters.

Comment “CV” and I’ll share the full article.

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