Renee Paola Graphic Design

Renee Paola Graphic Design ✖️ graphic design
✖️ logo design
✖️ sign design A body of creative works have been represented in solo and group exhibitions and received awards.

An ability to create innovative concepts tailored to client needs, multi-skilled and multi-talented artist, maker, graphic designer and Graphic Design Educator with over 20 years of experience. Logos, brochures, books, manuals, annual reports, magazine advertisements, labels and interpretive signs, digital and social media.

Excited to share new design work for a major long-term research collaboration focused on the future: Adapting Temperate ...
16/04/2026

Excited to share new design work for a major long-term research collaboration focused on the future: Adapting Temperate Viticulture and Horticulture to Seasonal Drought and Climate Volatility.

I had the opportunity to develop the project name Grow Adapt, create the tagline Growing Resilience in a Changing Climate, and design the logo.

Spanning five years and bringing together key stakeholders including NSW DPI, DAFT, UTas and Charles Sturt University Gulbali Institute, this identity needed to be smart, adaptable and highly responsive across a wide range of applications.

A bold and practical design system for an important project helping shape resilient agriculture for the future.

01/12/2025

CANVA users — hello!! Do I use Canva? Yep, sometimes. The paid version has some excellent features. But… would I design a logo or professionally printed document in CANVA? No. Here’s why👇
(Free pro tips from a designer with 20+ years experience… )

1️⃣ Print still needs CMYK
Commercial print presses still use Cyan, Magenta, Yellow & Black.
Canva exports RGB by default - great for screens, not for print.
Wrong colour mode = unexpected results (and reprints 💸).

2️⃣ Logos must scale (a PNG won’t cut it)
Your logo should work:
on a business card
on a shopfront sign
on a vehicle wrap
PNG files pixelate when enlarged.
A designer supplies vector formats that scale perfectly.

3️⃣ Your brand needs to be responsive
A logo should adapt across:
colours
sizes
backgrounds
Without losing clarity or integrity.
Designers create a full system of assets so everything stays consistent and professional.

4️⃣ Good design isn’t dragging shapes around a screen
Designers study:
colour theory
typography
visual hierarchy
brand strategy
The goal?
To create a visual story that is timeless, not just trendy this minute.

5️⃣ Designers protect your brand (often behind the scenes)
We take:
screenshots
low-res images
mismatched colours
… and fix them, so your business still looks good.
You may never see the rescue mission happening — but it matters.

Canva is a fantastic DIY tool.
But your brand identity deserves the skill, strategy and longevity that a professional designer brings.
If you want visuals that grow with your business, not hold it back — talk to a designer. ✨

Congratulations to the graduates of this year’s Alpine Valleys Community Leadership Program! 🌿Guided by the vision “Vibr...
17/11/2025

Congratulations to the graduates of this year’s Alpine Valleys Community Leadership Program! 🌿

Guided by the vision “Vibrant and sustainable communities through local leadership,” the program now proudly boasts more than 500 alumni making a real impact across North East Victoria.

I’ve enjoyed bringing to life the 2025 Yearbook — a celebration of this year’s cohort, showcasing their achievements, goals and aspirations as emerging community leaders.

Here’s to another year of bold ideas and positive change! ✨

Graphic design of an information booklet for the Rural City of Wangaratta’s Economic Development Team — bringing togethe...
17/11/2025

Graphic design of an information booklet for the Rural City of Wangaratta’s Economic Development Team — bringing together key support and resources available to local businesses.

Whether you’re starting a new venture or growing an existing one, the team can guide you through planning, permits, local networks, procurement opportunities and more — helping set you up for your success right here in Wangaratta.

The Wodonga Urban Landcare Network (WULN) is a community-led, not-for-profit organisation dedicated to protecting and en...
17/11/2025

The Wodonga Urban Landcare Network (WULN) is a community-led, not-for-profit organisation dedicated to protecting and enhancing the natural environment in Wodonga and surrounds.

Their Annual Report highlights the incredible achievements of their member groups and the positive impact they’re making across the region.

I’ve had the pleasure of designing the 2025 Annual Report for WULN, excited to see it come to life for the recent AGM 🌱✨

03/07/2025

2025 has brought me full circle back to my studio. It’s been a busy, creative ride; I’m enjoying what I do more than ever.

But… keeping my socials up to date? It’s a bit like my New Year’s resolution… often overtaken by the to-do list! 📋

The year’s already been packed with exciting graphic design projects I’ve loved bringing to life for my clients - from brand refreshes to digital and print publications and everything in between!

“What does a graphic designer actually do?” A question I get a fair bit. (Knowing that maybe they are thinking: “Don’t y...
05/06/2025

“What does a graphic designer actually do?” A question I get a fair bit. (Knowing that maybe they are thinking: “Don’t you just press buttons on a computer or whip stuff up in Canva?” 😅) In a nutshell: a commercial artist helps brands communicate visually, shaping the way we interpret information, delivering messages clearly, and making sure everything looks good and is easy to use (aka 'user experience'). Because let’s be honest - we all prefer things that look nice and make sense.

Do you need to spend a million bucks to make that magic happen? Nope. But like any trade, you choose your designer based on experience and budget. You either give us very clear instructions… or you trust us for our style and say, “Go for it!”

Graphic design is a process. If you start building a house and then decide halfway through to move the kitchen, you know that’s going to cost extra and cause delays. Same goes for design. AI has come a long way since Clippy from MS Word - but graphic design still isn’t just about pressing buttons. It’s creative problem-solving backed by years of skill and experience.

So, come to your designer prepared! 🙏�✔️ Final text, approved and edited�✔️ Any existing files from previous designers (a blurry screenshot of your logo from your phone just won’t cut it)�✔️ Realistic expectations (no, I can't turn your Nokia 7650 pics into magazine-quality product shots)

And if you’ve made it this far; thanks for attending my TED Talk 😅 (According to my kids, every time I open my mouth, it is a TED Talk… honestly impressed they even know what that is.)

25-ish years in and I can feel ‘worn out-and-grumpy’ on my door step and when every young whipper snapper seems 12 years old to me and I secretly roll my eyes when they tell me how it will be, I still love my trade. Maybe more than ever 💛

Celebrating the 'thank-yous' and projects; big and small, today!Thanks to everyone who’s chosen to work with me this yea...
26/05/2025

Celebrating the 'thank-yous' and projects; big and small, today!
Thanks to everyone who’s chosen to work with me this year so far. Thank you for the trust, the creative collaboration, and the opportunity to bring your visions to life, whether its been meeting a deadline, refreshing a brand, or making your graphic communication look professional. Got something coming up? A project you’ve been meaning to get started on? I’m now taking bookings for the rest of 2025 - let’s chat and make it happen!

Can you believe 2025 is almost halfway over?! This year is flying by - and what a great first half it's been! I've had t...
26/05/2025

Can you believe 2025 is almost halfway over?! This year is flying by - and what a great first half it's been! I've had the pleasure of working with some fantastic businesses and individuals, helping them bring their visions to life through print and digital design.

✨ Got an idea that needs to take shape?
📄 A report that needs a professional, polished layout?
🎨 A logo that needs a refresh (or a complete overhaul)?

Let’s make it happen. I’m now taking bookings for the rest of 2025; reach out if you’re ready to elevate your brand and bring your projects to life!

The Man From Snowy River Bush Festival kicks off today 🤩🐴 The coveted Riley’s Ride sees 40 odd riders, plus support crew...
10/04/2025

The Man From Snowy River Bush Festival kicks off today 🤩🐴 The coveted Riley’s Ride sees 40 odd riders, plus support crew, farriers, vets, guides and ground crew set out re tracing Jack Rileys final ride out of the high country to Corryong, where he is laid to rest. He is said to be the man behind the famous poem by Banjo…

To this day, there is much contention as to who really was The Man from Snowy River. John Pierce of Greg Greg never doubted that it was Riley and neither did the Mitchells of Towong Station.

A story recounted by an old cattleman, Don Benson, only strengthens Jack’s case for being recognised as the central figure in Banjo’s poem. Benson was a manager of Ingeegoodbee Station over the Snowy River side.

At one time, when Jack was very ill, Father Hartingan of Albury visited him. Jack was deeply troubled by something that had obviously been preying on his mind for some time and he wanted to set the record straight. Jack blurted out to the priest, “Banjo’s wrong! He got it wrong! I didn’t tell him the mountain was that name at all!”
So it would seem that there was no doubt in Jack’s mind either, that he was indeed the inspiration behind The Man From Snowy River.

Designing the Wangaratta Livestock Exchange logo in 2024 was a fun little project, but all logo designs come with unique...
13/01/2025

Designing the Wangaratta Livestock Exchange logo in 2024 was a fun little project, but all logo designs come with unique design challenges.

Rather than opting for the stereotypical “picture of a cow” approach, I chose to illustrate an icon that both represents a face and subtly incorporates the letter “W” for Wangaratta. The primary goal with this design was to create something robust and responsive, ensuring that once the logo is handed over, it will remain effective and intact across a variety of applications. I’m confident it will perform well, without needing adjustments, whether it’s on signage, uniforms, or any other medium.

Another key aspect I always focus on is longevity. While I aim for my work to feel contemporary, I don’t follow fleeting design trends that might look outdated in a few years. Designing a logo is an investment for a business, and no one wants to have to redesign every few years. I see logo design as a “long-lasting gift”—something that will continue to serve its purpose, remain relevant, and be loved by the client for years to come.

Address

Londrigan, VIC
3678

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 12pm - 5pm
Friday 9am - 5pm
Saturday 9am - 12pm

Telephone

+61418102384

Website

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