Debbie Gainsford Marketing

04/03/2025

A little tale about the day I was told I couldn't wear headphones in the office.

And why it's important to create an environment where people can thrive.

Bonus - find out what's always first on my playlist when I need to block the world out with music.

Read my latest article below.

And feel free to let me know what's top of your playlist in the comments.

But, the Red Hot Chili Peppers, Foo Fighters, INXS and Powderfinger help me do my best work

27/02/2025

Who do you know that's been working in marketing for the past 5-10 years and might be thinking about their career development?

A direct report? A colleague? A friend? Or maybe, it's you!

Then this upcoming group training course is what you're looking for.

And there's only a small costs to cover the tech (AU$10), so it's not cost prohibitive for anyone currently looking for work. In fact, it could be perfect for them.

Please share or tag anyone who should attend. For more info and to sign up, here's the link https://app.matched.community/debbie-gainsford?gid=230a7404-85d3-498a-bcdb-1e99bcff2d89

25/02/2025

Read my thoughts on why I think Industry Experience is BS

I've very rarely had "industry experience" and it's never held me back.

18/02/2025

I’m happy to announce that I’m an instructor for Exit Five’s new AI Playbooks Training Program.

I’m teaching Ensuring You're Featured in AI Search Results.

I recorded multiple videos showing you how to:
- Optimize for AI Search
- AI Search & Data Points
- Marketing Audit for AI Optimization

And the program is now open so you can go check it out today https://www.exitfive.com/ai-playbooks

Plus, I’ll be on the inside, there to answer any questions about the workflow I shared with the community.

I've been waiting a while to to share the exciting news about being a trainer for this course. The Exit Five community is a fantastic resource for B2B marketers and it's a real honour to be able to share my knowledge with everyone.

18/02/2025

Let's see...

11/02/2025

According to LinkedIn data, 7 in 10 marketing professionals are looking for a new job this year.

If you're looking to make a change - whether it's a promotion, career pivot, job change or deciding between specialist or generalist - I've just launched a great training course for you.

I've teamed up with Matched to run my course on how-to "Identify Your Strengths and Level Up Your Marketing Career"

It's perfect for marketers who have 5-10 years experience and are thinking about what's next for their career.

The course will run over six week (3 x 1 hour sessions). All live and online.

Here's what it will cover:

Session 1: Where You Are Today
Understand your current position and what makes you unique.

Session 2: Where You Want to Be
Gain clarity on your ideal next step.

Session 3: How You’re Going to Get There
Build a strategic plan to reach your next milestone.

The course start on the 7th March and spaces are limited

You can sign up here https://app.matched.community/debbie-gainsford?gid=230a7404-85d3-498a-bcdb-1e99bcff2d89

Interested in the course but the time zones don't work? Let me know and we can look at running a second course in the future.

Please tag or share with anyone who you think would love to join.

Matched: Build your community of advisors

29/01/2025

My latest article, which is super topical following what happened with TikTok in the US last week.

Find out why you shouldn't build your audience on borrowed land.

And why don't you hit subscribe in the article to be first to get the latest articles.

And why I'm not sad about it

22/01/2025

It's a hot topic right now...Marketing Specialist verses Generalist.

My career has zoomed in and out of both.

Check out my latest article where I talk about it and let you know which one is best.

What did I love the best? And what's right for you.

03/01/2025

There were two exciting things I did before the end of 2024.

I was going to wait until January to action them, until I took the view "why wait, do it now".

One I'll share in a few weeks when it's all finalised.

The second is that I launched a Substack https://debbiegainsford.substack.com/

I gave it the fancy name of Debbie's Substack...for the time being anyway.

Why I did I launch a Substack? There were a few reasons:

✨ I really enjoyed writing more last year - both here on LinkedIn and on my blog
✨ There is more I want to write about and neither LinkedIn or my blog felt like the right place, so I'm giving Substack a go
✨ I want to write without the help of AI. I love to write and want to keep up that skill (as much as I love the help of AI)

So what will I be writing about?

✨ B2B Marketing - a lot will be focused on SaaS and Scale Up companies
✨ Sharing insights, stories and advice based on my many years of marketing experience
✨ Career Development for marketers
✨ A mix of Career Pivots and Portfolio Careers
✨ And space for any other musings - expat life, life back in Australia, whatever I feel drawn to write about

Please join me as I figure out the world of Substack, you can sign up below (it's free).

It will probably be a little bit of chaos for a while...but then that's where the fun is!

Also - if you have a Substack that I should check out, drop a link in the comments.

Feel free to share or tag anyone who might like to following a fledging Substack account.

All things B2B Marketing, Career Pivots, Expat Life and a pinch of beachside living. Click to read Debbie’s Substack, a Substack publication. Launched 14 days ago.

11/12/2024

In the US alone, a survey found that 13 million U.S. adults used generative AI as their primary tool for online searches in 2023, a figure that is expected to reach over 90 million by 2027.

Optimising for AI Search is something all businesses should be planning for and implementing now. It's key for staying competitive and engaging with your audience.

Next Wednesday (18 Dec), I'm running two 30 minute sessions on How to Optimise your Marketing for AI Search.

The sessions are free to attend and will give a quick overview and tips for anyone who hasn't had a chance to deep dive into the topic yet.

Session 1: 10am AEDT (3pm PST, 17 Dec)
Session 2: 7pm AEDT (8am GMT, 18 Dec)

Look forward to seeing you there. And if you can't make either of the times, register and I'll send you the recording.

Want to stand out in AI search but not sure where to start? This free, 30-minute webinar has you covered. Packed with actionable tips, this session will help you optimise your marketing, boost your visibility, and stay ahead of the competition in 2025 and beyond.

04/12/2024

I have a new favourite hack. It's been around for years...and well, better late than never.

As soon as you write a blog post or create a new page, you should do the following:

✨ Copy the URL
✨ Go to your Google Search Console
✨ Click on Inspect URL
✨ Add your URL
✨ Click request indexing

Instead of waiting weeks or months for Google to discover your new content, it's indexed and discoverable within a matter of days.

And you can do the same with the Bing Webmaster tool as well.

I've been making changes to my website and writing a lot more content over the past month.

And I've seen a 700% increase in Google Search impressions (in four weeks 🤯) from this new content, which has also resulted in more clicks. Happy days!

So if you are late to the party, like me, hope this helps.

03/12/2024

Registrations only opened a few days ago and spaces are filling fast.

Join me on the 18th December to learn more about how to optimise your marketing for AI Search.

Making AI search part of your 2025 marketing strategy doesn’t mean scrapping everything you’re already doing. It’s about evolving - adapting your current efforts to make sure you’re showing up where it matters most.

There are two sessions to choose from:

⏰ Session 1: 10am AEDT (3pm PST, 17 Dec)

⏰ Session 2: 7pm AEDT (8am GMT, 18 Dec)

Can't make either of those times, register anyway to be sent the recording.

Register here https://debbiegainsford.com/how-to-optimise-for-ai-search-webinar

29/11/2024

FREE Webinar 🎉

AI Search: Heard the Buzz but Too Busy to Dive In?

I get it—it’s that time of year, and AI-driven search might not have hit the top of your priority list. But here’s the thing: this is information you need to know to stay ahead in 2025.

The good news? I’ve done the hard work so you don’t have to.

Join my FREE 30-minute webinar where I’ll break down what AI search means for your business and share simple, actionable tips to get you ready for the year ahead.

🗓 18th December, 2024
⏰ Session One: 10am AEDT
⏰ Session Two: 7pm AEDT
👉 Grab your free spot here: https://debbiegainsford.com/how-to-optimise-for-ai-search-webinar

Don’t wait until it’s too late - this is your shortcut to being prepared for 2025!

Want to stand out in AI search but not sure where to start? This free, 30-minute webinar has you covered. Packed with actionable tips, this session will help you optimise your marketing, boost your visibility, and stay ahead of the competition in 2025 and beyond.

01/10/2024

I came across the recording for my Case Studies and Testimonials Masterclass I ran a few years ago. So in the spirt of repurposing marketing material, I've added it to my YouTube channel today. You can watch it below 👇

In the Masterclass I talk about the Testimonial Library Template I created. You can now download this for free, it's a simple way to store and organise all the incredible customer quotes and testimonials your business has. You can download it here https://debbiegainsford.com/blog/testimonial-library-template

I'll be running a few new masterclasses over the coming months, including an updated version of the one below. If you'd like me to cover any specific topics, add a comment to this post.

In the meantime, here are some of the lovey quotes I received following the Case Studies and Testimonials Masterclass:

"Really well structured presentation, good research data and clear information followed by actionable steps."

"The session really highlighted the importance of testimonials as an important part of sales process. Just really practical tips for getting started"

"Thank you Deb, so professional, so knowledgeable, the time allocated was just perfect."

And...

"I'm always so motivated after your sessions."



https://youtu.be/XjsuQrkBh6I

The Case Studies and Testimonials Masterclass by Debbie Gainsford provides an in-depth overview for any business who wants to make the most of customer feedb...

26/09/2024

I had such a fun chat with Misty Henkel for her 14 Minutes of Fame series, talking all things marketing and sales.

A big part of marketing is community and networking, so a shout out to Women in Business Connect - Central Coast for their great community, which makes opportunities like this one happen.

You can watch my chat with Misty below 👇And check out the rest of her series as she speaks with some fantastic people.

Enjoy!

Debbie Gainsford:Book a Marketing Review Session for $400 https://debbiegainsford.com/marketing-reviewAsk a Marketer - Get marketing clarity or pick an exper...

23/08/2024

First time back at Bamboo Buddha since it reopened. I love it there, such a relaxing setting and the food is incredible as well.

It's the perfect spot to have a client meeting as well. Which is why I was there today, meeting with a lovely local business to talk all things marketing.

Just a reminder, Marketing Review sessions are currently 50% if you book before the end of August. If you are on the Central Coast, we can meet in person and support our incredible cafes. Or we can meet virtually if you are a little further afield.

For more on the Marketing Review sessions and to book visit https://debbiegainsford.com/marketing-review

08/08/2024

I've pulled together four of the key takeaways from my recent appearance on The Dead Pixels Society podcast.

From focusing on the fundamentals to digital transformation, these tips are a great read for all small businesses.

If you haven't listened to the podcast yet, there is a link in the blog post below.

🎉Offer Reminder🎉 Mini Marketing Reviews are 50% off until the end of August. Find out more and book here: https://debbiegainsford.com/marketing-review

The discount is running to celebrate being a finalist in the Service Industry Trailblazer category at the Women in Business Connect - Central Coast Awards.

https://debbiegainsford.com/blog/digital-transformation-dead-pixels-society-podcast

Digital transformation impacts all business, especially when it comes to marketing. This article shares four key takeaways from Debbie Gainsford's appearance on the Dead Pixels Society Podcast.

29/07/2024

I had the pleasure of talking on The Dead Pixels Society podcast recently.

It was a great chat and we talk about everything from my time at Getty Images through to marketing tips for small businesses.

You can check it out below.

Curious about how digital imaging transformed an entire industry? Join us for an insightful conversation with Debbie Gainsford, a veteran small business consultant and coach from Australia, as she recounts her pioneering days at Getty Images durin...