04/02/2021
This has got to be one of my all time favourite infographics.
We've all heard it before.
Time = Money.
Cheap things are just that, cheap. You sacrifice quality and time.
Expensive things are pricey because they take time, effort and are generally (well, should be) high quality.
Design is no different.
I’m sure you heard it all before. Whatever the industry, you can have it good, fast, or cheap. But you can only pick two. This is especially true in the world of graphic design, and here’s why.
Option 1) Great + Fast = Expensive
Translation: You can have it good and fast, but it’s going to cost you.
Basically if you're asking someone to give up everything else and focus entirely on your project in order to get it done fast - then you have to be prepared to pay.
Imagine you are installing a new kitchen. Quoted time is for 1 week. You want it finished in 2 days. If you have the Trades working day and night solely to have your kitchen done in that time frame - then you expect to pay extra right? It's no different for a Designer.
Option 2: Cheap + Fast = Fugly
Translation: You can have it cheap and fast, but it will look like crap.
Simples. If you don't want to pay for the extra quality - well you won't get it.
Think about it. For someone to work that cheaply and that fast, they must be churning out whatever it is like an assembly line. Things are going to fall through the cracks. Mistakes will be made. Expect typos. Expect generic clipart.
Option 3: Cheap + Great = Slow
Translation: You can have it cheap and good, but it will take a while.
A great option for those with a budget, and time on their hands.
The designer has time to really think on ideas - time to get their creativity flowing. Mistakes can be caught before they happen. And the designer can work on the project whenever they have time - or probably most importantly - when they feel like it. Creativity can't be forced. There's nothing worse than forcing a design to a deadline if you just aren't feeling it.
So it's all about Give and Take. Anyone who says you can have it all is lying. Something has to give. Definitely worth remembering in all aspects of Goods and Services.
