Birdcage Business Builders

17/06/2026

17/06/2026

And of course our favourite? Telling you (honestly) what to fix and what to forget.

We’ve been in this game for 11 years now and can do this with our eyes closed.

Especially for local biz, tradies and a couple of other industries.

We’ve built a new site that answers your industry-specific questions about what we do and how we can help.

Including our brand new tradie-package.

Go check it out

15/06/2026

I’ve been “coding” since I was 8.

Before it was a thing. When I asked my@mum why she gave me a Windows ‘95 in my room as a kid?

She said she asked my teachers what to do with me.

I was smart. Bored. And disruptive.

So my teacher told her “either skip a year at school, or give her tools to use her brain”.

The chose the latter.

So my childhood bestie and I got to “work”.

Coding before we knew what it was.

Cheat codes in games before that was a thing.

Destroying the dialup internet and blocking the phone line.

I never thought it would lead to where I am now.

AI + Psychology + Entrepreneurship all rolled into one.

Turning regular business owners into superhuman versions of themselves.

Running on a team as lean as my early days.

With 100x more output.

Perhaps it’s only fitting that the first businesses I help with my unique set of skills come back to what my parents did to give me my first computer in the first place.

Local trades.

If you’re a local trade business, who’s been doing everything manual, and the current tech options make you feel stupid rather than the powerhouse you are; literally building our world, I got you.

Solving human problems with digital solutions.

Software that helps you own your life. Your business. Your growth.

DM me if you want to know how I can help. Because I’m doing this for you.

Finding your best customers. Turning them into profitable jobs. And automating the whole thing without resorting to AI slop.

This is my genius. And I want to share it with you.

DM me if you want to know more.

20/05/2026

If your brand sounds different every week, this is why.

Brand voice isn’t something you figure out as you go.

It’s something you define once, and then protect everywhere.

Most brands don’t have a voice problem.
They have a documentation problem.

Nobody wrote it down.

So every caption, every email, every piece of content sounds slightly off.

And people feel that inconsistency even when they can’t name it.

Define how you speak.
Define how you never speak.
Write it down.

Then paste it into every AI prompt before you ask for a single piece of content.

That’s the difference between a brand that sounds like you and one that sounds like everyone else.

15/05/2026

Your founder worth = your business worth

The latest episode of Write This Down is out now.

You Are The Strategy.

14/05/2026

Most content strategies focus on demographics, age, location, income, and wonder why the messaging still feels off.

The missing piece is the emotional lens your audience uses to make decisions, build trust, and buy.

Two people with identical demographics can need completely different messaging to feel seen.

When we get this right, content stops being a guessing game.

This is the foundation work we do inside Flight School.

Link in bio.

05/05/2026

Our client said:

Sell 40 tickets to my yoga event.

We said (2 days later):
Oops, we sold 48. And now there’s a wait list

48 tickets.
2 days.
Waitlist.

The “mistake” ended up being the proof that the right content, a targeted Meta ad, and a landing page that actually converts is all you need. No big following, no big town, no big budget.

Swipe to see exactly how we did it.

05/05/2026

This is the program that changes HOW you build your business online; not just what you build.

Flight School is a 12-week guided build: strategy first, then infrastructure, then your full marketing funnel.

In the right order, with real feedback at every step.

Launch price ends 10 May.

Tap the link in bio.

01/05/2026

I always hated it when people told me to niche down.

Niching your audience is about using psychology in your messaging, not narrowing your audience based on demographics.

The moment you understand that, everything about how you show up and who you attract starts to change.