22/09/2026
The woman at the heart of the identity started with a simple line drawing.
We drew the face and flowing hair specifically for the brand, before developing it into the finished logo and visual identity. From there, the identity began to take shape across the physical pieces of the business too, including packaging for the hair extensions, product labels and additional boxes.
I always love seeing an identity move beyond the logo itself. A mark that begins as a sketch can eventually become something customers see on a box, in the salon and across every little touchpoint of the brand.