Hat Media

23/08/2023

There's now huge pressure on sales & marketing teams to deliver better marketing. Such a huge proportion of your potential customers are now expecting you to deliver them hyper-personalised content and marketing, that lands at that perfect moment.

🔑 The key to getting this right is simple.

It starts with fully understanding your customers or your ICP (Ideal Client Profile).

Once you'e got to know your customers better than ever before, you'll be in the best position to answer questions and map your detailed buyer journey.

This knowledge is what will unlock the ability to deliver the right message at the right time and secure more sales.

21/08/2023

Which piece of SaaS software would you not be able to live without?

We'll go first...

🫠 There are just too many for us to choose from.

Can you pick just one that you couldn't live without? Let us know in the comments.

16/08/2023

If you've ever seen us talking about ABM (or Account-Based Marketing) on here and you've not been entirely sure what we're talking about, this post is for you. 👇

Account-based marketing (ABM) is a highly focussed, customised and personalised marketing approach. Unlike traditional marketing, where you may be using broad brushstrokes to locate and generate leads, with ABM you have laser-focus on the targets you wish to aquire.

Specifically, ABM involves getting to know your customers or ideal client profile (ICP) on a detailed level, fully understanding their painpoints and therefore being able to create and deliver content that addresses these needs at the correct time.

If you succeed in finding the right contacts, delivering them relevant messaging at the right time then you're onto a winner.

Head this way to find out more: https://hubs.ly/Q01Yz2vW0

14/08/2023

It's been a whilst since we introduced ourselves and, with a heap of new followers, we thought it was about time.

Here's just some of the awesome brands we've had the pleasure of working with, some of the brag-worthy marketing we've been involved with and a flavour of the attention-grabbing content we could create for your business.

09/08/2023

In case you missed it! Episode 6 of our co-founder Joana Inch's podcast has landed and it's a must-listen from anyone in the tech, B2B and marketing space.

This episode of SaaS Stories features Stewart Marshall, bestselling author of "Kick Some SaaS: The software leaders' guide to creating global impact."

Add this to your playlist if you want to hear about how being a small business doesn't mean you have to make a small impact.

Listen to the episode here: https://hubs.ly/Q01Yz0bX0
Just don't forget to hit follow if you want to hear more.

07/08/2023

According to Raconteur the SaaS bow tie model is going to soon replace the traditional sales funnel model in B2B marketing - that's if it hasn't already!

As more and more touch points are involved in a customer journey, the straight-line funnel of traditional marketing doesn't work.

Research recently published by the Harvard Business Review agrees. This bow tie model allows marketers to acknowledge the opportunities to engage with customers post-purchase, anticipate their future needs and provide moment for upselling to these customers.

What do you think? Are you pro bow tie?



https://hubs.ly/Q01-8Gqc0

02/08/2023

"Even in our digital world, real human connections matter". We couldn't agree more!

Can you believe that there were more than 333 billion emails sent in 2022? 🤯

With so much noise in the email marketing space it's essential to make sure that your emails are working as hard as possible to remain relevant to your ICP (Ideal Client Profile) and your subscribers. With more and more overwhelm in our everyday lives, potential leads are more likely to hit unsubscribe. So, what can you do?

This recent article from MarTech suggests that adopting a conversational, human-sounding (not brand-sounding) approach can help:
https://hubs.ly/Q01ZKsrv0

The three key magic ingredients to this approach, according to Martech? This approach has three magic ingredients:

🪄Personalization.
🪄Relevance.
🪄Engagement.

What do you think?

Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement.

02/08/2023

Yesterday we shared an awesome article from Entrepreneur and today we wanted to share a free resource that'll help you nail your B2B content marketing strategy.

Download our free eBook that outlines 6 best practices to elevate your B2B marketing. The book utilises our account-based marketing strategies and will give you insights on how to:
- Build strategies with best practice in mind
- Identify key prospects to approach
- Better understand how to use hyper-personalised content
And so much more!

Get your free copy here: https://hubs.ly/Q01Yz7km0

31/07/2023

We loved this recent article from Entrepreneur for so many reasons, we could have written it ourselves.

1. We're always shouting it from the rooftops that a solid content marketing strategy is intrinsic to successful B2B marketing.
2. Understanding every stage of the buyer's journey and being able to nail that niche is essential to create relevant marketing that generates leads.
3. Content marketing offers a significantly cheaper alternative to traditional marketing. Not just because it costs 62% less, but also because it generates 3x as many leads.
4. Social media is one of the most important ways to reach your audience.

Go on, give it a read: https://hubs.ly/Q01Yz0870

Here are five ways to boost the performance of your B2B SaaS content marketing.

26/07/2023

News just In - LinkedIn is the social media platform of choice for B2B marketers worldwide 🎉

According to a report by IPSOS (recently published here: https://www.insiderintelligence.com/content/linkedin-social-platform-of-choice-b2b-marketers-worldwide) a huge 80% of respondents agree to using LinkedIn in their everyday marketing.

We like to think we know a thing or two about marketing on LinkedIn. It's the core of our Account-based marketing strategy; one of the reasons our clients see success more rapidly than with traditional marketing approaches.

If you want to learn more about how you can use ABM and LinkedIn as part of your inbound marketing strategy, download our free guide to social selling: https://blog.hatmedia.com.au/social-selling-guide

26/07/2023

What we're reading this week 📚 https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report

Hubspot's latest report consolidates research from 1000's of marketers globally to summarise the key trends in the marketing industry you'll need to be across for 2023.

We're loving seeing that Social Media is still the #1 channel that marketers are leveraging as we know from experience how effective it can be as part of your ABM strategy.

Have you read this report yet? What did you think of its findings?

Discover the trends, tactics, and challenges marketers will focus on in 2023 and how they compare to today, according to 1,200+ global B2B & B2C marketers.

24/07/2023

New episode just released!

If you're savvy, and already follow our new podcast SaaS Stories, you'll know that earlier this month we released the sixth episode.

Featuring Stewart Marshall [tag LI account], bestselling author of "Kick Some SaaS: The software leaders' guide to creating global impact."

In this eye-opening conversation, we discuss how getting hyper-focused on your goals is the key to long-term success in your SaaS startup.

Listen to the episode here: https://open.spotify.com/episode/7bdeXtSu0JHK9aMkbJaJat
Bonus points if you also hit follow. 😉